📱 eBook en inglés THE SEMMELWEIS REFLEX

"The Semmelweis Reflex – Why we reject the truth that threatens our ego" uses the tragic story of Dr. Ignaz Semmelweis to explain a universal psychological flaw. In 1847, Semmelweis discovered that handwashing drastically reduced death rates in maternity wards. Instead of being hailed as a hero, he was mocked, rejected by the medical establishment, and eventually died in an asylum. The doctors could not accept that they themselves were the carriers of death.
Anne Vance uses this historical case to define the "Semmelweis Reflex": the automatic rejection of new knowledge because it contradicts established norms or implies past errors. The book applies this to modern business and science, showing how experts are often the biggest barrier to progress.
Readers will learn to spot this reflex in themselves and their organizations. "The Semmelweis Reflex" is a warning about intellectual arrogance and a guide to keeping an open mind when the truth is uncomfortable.