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Maio Criativo é mais do que um evento: é um laboratório vivo de inovação pedagógica, criativa e social, promovido pelo Mestrado em Intervenção e Animação Artísticas (MIAA) da Escola Superior de Educa

This book explores the strategic transition from startup agility to scale-up infrastructure, examining how enterprises evolve beyond founder-dependent operations. It reveals patterns in organizational friction that emerge when informal workflows must transform into documented systems, and when personal relationships must yield to scalable processes.The content reframes the startup-to-scale-up shift not as a growth milestone but as an infrastructure metamorphosis requiring deliberate system construction. Readers will examine frameworks for identifying which founder behaviors must be systematized, which team dynamics must be restructured, and which operational bottlenecks threaten sustainable expansion.Through systematic analysis of transition phases, the book reveals how successful scale-ups build repeatable systems while preserving entrepreneurial responsiveness. It navigates tensions between standardization and flexibility, exploring decision models for process documentation, delegation structures, and technology architecture that enable growth without founder burnout or quality erosion. The work addresses hiring sequencing, knowledge transfer, and cultural evolution that sustain momentum through organizational complexity.

Are you eating less and still not losing weight? The problem isnt a lack of willpower; its a hormonal blockage. The Insulin Lock explains the biochemical reasons why your body hoards fat instead of burning it. We treat insulin as the doorman of your cells, guarding the access to your energy reserves.Learn how to outsmart this guardian through strategic nutrition and timing. Its not about counting calories; its about managing hormones. We show you how to break through insulin resistance and program your metabolism for burn mode. This book provides the scientific foundation for a permanent change in your body without the dreaded yo-yo effect.Crack the code and unlock your energy. Your body wants to be leanit just needs the right signal. Stop starving and start hacking. We show you how to use intermittent fasting and specific food choices to lower your insulin levels so your body can finally access its own fat stores. Experience a stable energy level and the disappearance of constant cravings. Become the master of your hormones and reach your goal weight through true biological understanding. The lock is in your hands; its time to turn the key.

Most businesses approach year-end revenue opportunities through promotional tacticsdiscounts, campaigns, and intensified marketing during holiday periods. This book explores why promotion-centered strategies often compress margins while creating operational strain, examining the structural tensions between volume-driven sales and profitable seasonal positioning.Through analysis of consumer behavior patterns, competitive dynamics, and revenue sustainability during peak periods, this work reveals how holiday profitability operates through strategic differentiation rather than discount-driven volume. It investigates the friction between chasing year-end sales targets and constructing offers that maintain value perception, exploring why businesses that prioritize transaction volume frequently sacrifice customer quality and long-term relationship potential.Readers will examine the mechanics of premium positioning during discount-heavy seasons, the role of inventory planning in margin preservation, and the interplay between short-term revenue acceleration and sustainable customer acquisition. The book challenges assumptions about holiday marketing approaches, pricing strategies during competitive periods, and the operational practices that either facilitate or undermine profitable year-end performance.

O petróleo é o ganhador da categoria de não ficção do prêmio Pulitzer de 1992. Às vésperas da Primeira Guerra Mundial, Winston Churchill captou uma verdade fundamental, aplicável não somente àquele m

Este livro nasce de uma convicção clara: pregar não é performar, mas servir; não é ocupar um púlpito, e sim responder a um chamado. Em um tempo marcado pela superficialidade, pelo emocionalismo vazio

Todos carregam segredos. Alguns pequenos demais para importar, outros grandes o suficiente para destruir vidas inteiras. E, ainda assim, insistimos em acreditar que basta esconde-los fundo o bastante para que jamais venham a tona. Mas a verdade bom, ela sempre encontra um meio de se revelar e machucar.Pamela aprendeu isso tarde demais.Quando seu mundo finalmente ruiu, ela se viu cercada no apenas por desconhecidos dispostos a ajuda-la, mas tambem por pessoas de que, ha muito tempo, tinha perdido a esperança de se aproximar.Foi ento que ela o encontrou William, seu improvavel cavaleiro de armadura brilhante. Moreno, de pele levemente avermelhada e que carregava consigo os mesmos misterios que, a partir daquele momento, corriam pelas veias da jovem.A descoberta daquela linhagem ancestral despertou nela sentimentos to intensos quanto assustadores assim como William, que lhe trouxe sentimentos que jamais pensou ser capaz de experimentar.Essa revelaço abriu as portas para um universo que, ate ento, acreditava pertencer apenas a livros e filmes: criaturas da noite, vampiros, lobisomens, bruxos e os Tovennars, uma linhagem nova, nascida de experimentos que jamais deveriam ter sido realizados.Traida pelo sangue que deveria protege-la, Pamela se viu obrigada a buscar novos caminhos. Foi nessa jornada que conheceu Kenai, um moreno de belissimos olhos puxados, dono de um mau humor inegavel e que, claramente, a detestava.Entre tropeços, escolhas dificeis, sequestros e fugas desesperadas, Pamela descobriu que o golpe mais doloroso vem sempre de onde menos se espera. Ferida e exausta, ela se perguntava se algum dia conseguiria se sentir realmente pertencente a algum lugar.

Discover the timeless classic fairy tale of Robin Hood, the brave outlaw who lived in Sherwood Forest. This story brings to life his adventures as he steals from the rich to help the poor. Perfectly written for children, this version is gentle and full of exciting moments, making it an ideal bedtime story. Join Robin Hood and his Merry Men as they outsmart the Sheriff, protect the innocent, and show the power of kindness, courage, and friendship. A wonderful story that teaches important lessons while sparking the imagination of young readers.

This book explores how low-ticket business models generate sustainable revenue through transaction volume and purchase frequency rather than premium pricing strategies. It examines patterns in pricing approaches where enterprises assume higher prices automatically yield better margins, revealing mechanisms through which streamlined operations, frictionless purchasing, and customer lifetime value optimization create profitability at lower price points that expand market accessibility.The content reframes low-ticket monetization not as budget offerings but as strategic positioning that removes financial barriers while maintaining operational efficiency through automation and systematization. Readers will examine frameworks for identifying products suitable for volume-based models, designing conversion funnels that minimize purchase hesitation, and constructing upsell sequences that compound customer value over repeated transactions.Through systematic analysis of high-frequency sales mechanics, the book reveals how consistency operates as the critical success factor when individual transaction values remain modest. It navigates tensions between scale requirements and operational complexity, exploring decision models for pricing psychology, payment processing optimization, and fulfillment automation that enable profitable low-ticket offerings. The work addresses traffic generation strategies, retention mechanisms, and metric monitoring that transform sporadic sales into predictable revenue streams through compounding customer relationships.

Exhaustion is not a lifestyle choice; it is a cellular failure. The Mitochondrial Reactor is the technical manual for the power plants inside your body. We bypass the surface-level wellness trends and go straight to the reactor floor of human life.Learn how to optimize your mitochondrial function through light exposure, temperature stress, and precision nutrition. A strong immune system and infinite energy are not giftsthey are the results of a high-functioning metabolic engine. We analyze the science of ATP production and how modern life is sabotaging your power output. This book provides the blueprint for a vitality that lasts until the end of the day and beyond.Stop managing your symptoms and start managing your energy. Become the engineer of your own biology and turn the reactor back on. We show you how to use biohacking to reset your circadian rhythms and protect your cells from oxidative stress. Discover the power of hormesisusing small amounts of stress to create a stronger, more resilient body. Your energy is made in the dark of your cells; its time to turn on the light and fuel your future. Total immunity starts with cellular power. Build your reactor now.

Long before the EU, there was a network that dominated the North of Europewithout an army, only through contracts and ships. The Hanseatic Territory reveals the mechanics of a power based on trust and profit. We look behind the facades of the grand merchant houses and show the brutal reality of long-distance trade in the Middle Ages.It was a game of monopolies, pirates, and political intrigue. How did cities like Lubeck and Danzig manage to bring kings to their knees? This book is a search for traces in the archives and along the coasts of the Baltic Sea. We analyze the operating system of the first global marketplace and what we can still learn from these pioneers of capitalism today.A gripping account of a time when a merchants word weighed more than a knights sword. Discover how they managed to maintain a complex network of trade across diverse cultures and laws, and how their influence shaped the political map of Europe for centuries. Learn the secrets of their success and the reasons for their eventual decline. This is history as a high-stakes business thriller, proving that the most effective empire is the one you cant see on a map. Dive into the world of the Hanse and see the foundations of modern trade.

In the hyper-connected market, a lie travels around the world before the truth can put its boots on. The Narrative Firewall is your tactical guide to reputation defense. We show you how to build a communications strategy that is immune to toxic online cycles.Its not about apologizing after the fact; its about pre-emptively constructing a story so solid that attacks simply bounce off. Learn the psychology of the outrage machine and how to deny it the oxygen it needs to burn your brand. We analyze case studies of corporate survival and total collapse. This book provides the blueprints for a narrative fortress that protects your values, your employees, and your bottom line.Control the story, or someone else will. In a world of digital arsonists, you need more than luckyou need a firewall. We show you how to anchor your brand in authentic truths that resonate across platforms. Discover the art of strategic silence and the power of decisive, fact-based response. Your reputation is your most fragile and valuable asset; dont leave it to the whims of the crowd. Build your firewall today and stay standing when the digital storm arrives. The truth is your shield, but the narrative is your armor.

Em uma comunidade caiçara, cercado pela mata e pelo mar, o pequeno Martim cresce ouvindo os sons da natureza e aprendendo a língua dos passarinhos. Ele é um neném fogueta e, em sua jornada diária, descobre o canto de diferentes aves do sabia-laranjeira ao tucano-do-bico-preto, do surucua a batuira. Cada piado, trinato e gorjeio se transforma em um dialogo entre o menino e o mundo ao seu redor. Com poesia ritmada e onomatopeias que do vida ao texto, Pia o pio, pia Martim e uma celebraço da infancia e seus afetos, da cultura caiçara e da rica biodiversidade brasileira. Uma leitura sensivel e envolvente para despertar nos pequenos leitores a escuta atenta e a admiraço pela natureza.

Most businesses approach word-of-mouth as something to encourage through campaigns, prompts, and social sharing features. This book explores why engineered word-of-mouth initiatives often produce forced recommendations that lack credibility, examining the structural tensions between marketing-driven advocacy requests and naturally occurring customer enthusiasm.Through analysis of recommendation patterns, trust dynamics, and organic sharing behaviors, this work reveals how authentic word-of-mouth operates as a byproduct of experience quality rather than a programmable marketing channel. It investigates the friction between requesting recommendations and creating experiences worth discussing, exploring why businesses that focus on manufacturing virality frequently overlook the operational excellence that makes customers genuinely eager to share.Readers will examine the mechanics of spontaneous advocacy, the role of remarkable experiences in conversation generation, and the interplay between product delivery and natural customer storytelling. The book challenges assumptions about word-of-mouth triggers, shareability design, and the organizational practices that either facilitate or undermine genuine customer enthusiasm in saturated markets.

This book explores the strategic mechanics underlying high-performing team structures, examining how group dynamics either amplify or undermine organizational capability. It reveals patterns in collaboration friction, communication breakdowns, and trust erosion that prevent teams from operating at their collective potential, while identifying conditions that facilitate superior group performance.The content reframes team building not as personality matching but as designing interaction systems where diverse capabilities compound rather than conflict. Readers will examine frameworks for establishing psychological safety, clarifying role boundaries, and constructing feedback loops that enable honest discourse without defensiveness or political maneuvering.Through systematic analysis of team evolution stages, the book reveals how high-performing groups develop shared mental models and adaptive coordination mechanisms. It navigates tensions between individual autonomy and collective accountability, exploring decision protocols, conflict resolution structures, and performance metrics that align personal motivation with group objectives. The work addresses leadership interventions, cultural rituals, and structural adjustments that transform average teams into exceptional collaborative units.

Em 2010, uma remota reserva de pesquisa científica brasileira se torna o epicentro de um mistério: uma garota desaparece sem deixar rastros.O que começa como uma investigação local logo exige a inter

Apocalipse ou Revelação?Uma excelente pergunta. Mas quem seria sábio o suficiente para respondê-la?Na verdade, a própria resposta está logo no início do livro, quando lemos:"Revelação de Jesus Cristo

Most organizations pursue high performance through incentive structures, ambitious goals, and individual talent acquisition. This book explores why performance cultures built on these foundations often produce short-term results while creating long-term fragility, examining the structural tensions between pressure-driven output and sustainable excellence.Through analysis of team dynamics, environmental factors, and performance sustainability, this work reveals how culture operates as a system of reinforced behaviors rather than stated values. It investigates the friction between intensity-focused cultures and resilience-oriented environments, exploring why teams that prioritize relentless output frequently experience talent attrition and creative depletion.Readers will examine the mechanics of psychological safety in performance contexts, the role of systematic feedback in maintaining excellence, and the interplay between autonomy and accountability in high-functioning teams. The book challenges assumptions about motivation drivers, performance metrics, and the organizational conditions that either facilitate or undermine sustained team effectiveness across changing market conditions.

This book explores how enterprises establish sustainable online commerce operations that generate consistent revenue rather than sporadic transactions. It examines patterns in e-commerce failures where businesses replicate physical retail approaches online without addressing digital-specific friction points, revealing mechanisms through which customer experience design, conversion optimization, and fulfillment reliability compound into profitable digital channels.The content reframes e-commerce not as simply listing products online but as constructing integrated systems spanning discovery, evaluation, purchase, and post-transaction experience. Readers will examine frameworks for platform selection, product presentation strategies, payment infrastructure, and logistics coordination that remove purchase barriers while building customer confidence in digital transactions.Through systematic analysis of online commerce fundamentals, the book reveals how successful digital selling operates through understanding customer decision psychology specific to online environments. It navigates tensions between feature abundance and interface simplicity, exploring decision models for product categorization, search functionality, mobile optimization, and trust signals that transform browsers into buyers. The work addresses traffic generation, conversion tracking, customer retention mechanics, and operational scalability that enable enterprises to transition from experimental online presence to reliable digital revenue streams.

Most businesses approach hiring as a solution to capacity constraintsadding team members to handle increased workload. This book explores why expansion without systematic preparation often introduces friction, communication breakdowns, and operational instability that undermine the very growth it aims to support.Through analysis of team integration patterns, organizational coherence, and structural dynamics, this work reveals how hiring operates as a strategic decision rather than a reactive staffing response. It examines the tension between speed-driven expansion and deliberate team construction, exploring why businesses that prioritize filling roles quickly often create coordination costs that exceed productivity gains.Readers will examine the mechanics of cultural dilution during growth phases, the role of systems in maintaining coherence across expanding teams, and the friction between individual talent acquisition and collective team performance. The book challenges assumptions about hiring timelines, role definition clarity, and the organizational foundations that either facilitate or undermine sustainable team expansion.