eBooks de Estudios sociológicos, página 34 de 702

In recent years, data analytics has profoundly transformed the way businesses operate across all industries, and the publishing industry is no exception. The concept of "data" may seem abstract, but in the context of the publishing industry, it has a very real and tangible impact. Understanding how this data works and how it can be used can be the key to transforming your Kindle sales. Direct Publishing (KDP).The data revolution began with digitalization. Before the digital era, data was hidden in piles of paper and difficult to collect and analyze. Today, with most transactions and interactions taking place online, we have access to a huge amount of data about our readers, their preferences, and their behaviors.For KDP authors, this means you can now understand with much greater precision who is buying your books, what their interests are, and how they are engaging with your content. Instead of working blindly, you can now base your decisions on concrete evidence. This not only improves your marketing strategies, but also helps you create products that are more aligned with audience expectations.For example, you can use analytics tools to identify which genres are trending and adjust your writing accordingly. Or, if you notice that a particular book is getting a lot of positive reviews, it might be time to promote that title more or even create a sequel .Practical Example: Lets consider a fictional author, Mark, who has published a science fiction book on KDP. Using the data available on the platform, Mark notices that most of his readers come from a specific age group and a specific country. With this information, he decides to adjust his marketing campaigns to focus more on this specific target audience and create new works that address topics of greater interest to this group. The result: an increase in sales and a more engaged reader base.Learn Much More...

Kindle universe Direct At KDP Publishing (KDP), a positive review can be the fuel that propels a book to success. Reviews are not just a form of feedback , but a reflection of the impact your book has had on readers. They play a crucial role in the visibility and credibility of your work. This chapter aims to explore why reviews are so important and how they influence readers decisions.When a reader is browsing KDP, they are faced with a plethora of options. Among these options, what usually sets a book apart is its average score and the number of reviews it has. A high score and a large number of reviews create an immediate impression of quality and popularity. This isnt just a matter of appearance; KDPs algorithms also favor books with good reviews, which means they are more likely to appear in readers recommendations and searches.Additionally, reviews help build an authors credibility. A book with many positive reviews is seen as a trustworthy choice by potential readers. This translates into greater confidence in clicking the buy button and, consequently , more sales. However, we should not underestimate the impact of a single positive review. Often, a well-written comment can capture the attention of other readers and encourage them to explore your book.Practical Example: A science fiction book saw its rankings rise significantly on KDPs bestseller lists after a well-orchestrated review campaign. Initially, the book had few reviews and was struggling to gain traction. After a targeted effort to solicit reviews from beta readers and influencers, the book received a slew of positive reviews. This resulted in an improvement not only in sales, but also in the books visibility in KDP recommendations.Learn Much More...

Publishing an e-book on Amazon s KDP is just the first step. The real challenge is getting it read by thousands of people. In this e-book, well explore several strategies to attract more readers, increase your visibility on the platform, and captivate those who discover your content. In a practical and relaxed way, Ill guide you through each step, sharing examples at the end of each chapter that you can apply immediately.Learn Much More...

When it comes to selling books on Amazon Kindle Direct At KDP Publishing , understanding the impact of promotions is crucial for any author looking to maximize sales and expand their reach. Promotions and flash sales are not just marketing tools; they are essential strategies that, when applied well, can transform a books visibility and performance.The Role of Promotions in KDPKDP offers several forms of promotions that can be used to achieve different goals. Among them, price promotions and flash sales stand out . Both have the potential to create a significant boost in sales and increase the visibility of the book on the Amazon platform .1.Price Promotions : These involve offering your book at a reduced price for a limited time. The temporary reduction can attract new readers who might not otherwise consider purchasing. Not only does this increase immediate sales, but it can also improve the books ranking on Amazon listings , making it more visible to other potential readers.2.Flash Deals : This type of promotion is a limited-time offer that usually lasts for 24 hours. Flash deals are intensely focused on creating a sense of urgency and scarcity. They are ideal for generating a spike in sales and creating buzz around the book, which can lead to additional exposure on social platforms and discussion forums.How Promotions Influence SalesThe effectiveness of KDP promotions is not just about reducing the price. The impact goes beyond that and can be seen in several areas:Increased Immediate Sales : A well-structured promotion can result in a substantial increase in sales. This not only generates immediate revenue, but also improves the books ranking in Amazon searches .Improved Visibility : When a book is on sale, it can appear in prominent categories, such as "Deals of the Day" or "Unmissable Promotions." This increases the visibility of the book to readers who might not otherwise have discovered the book.Generating Reviews : An increase in sales can lead to an increase in the number of reviews. Positive reviews can help strengthen the books reputation and increase its credibility, which in turn can result in more sales.Practical ExampleConsider the case of an author who released a new science fiction novel on KDP. Initially, sales were moderate, and the book was struggling to gain traction. The author decided to run a price promotion, offering the book at a reduced price from $4.99 to $0.99 for three days.During the promotion period, the book was promoted on social media and science fiction discussion forums. The result was remarkable: sales increased by 300% during the promotion. In addition, the book entered the best-seller lists in the science fiction category, generating more visibility and, consequently , more reviews.After the promotion, the book maintained a higher sales rate than before the promotion, showing that a well-planned offer can have a lasting effect.Summary and Practical Tips :Plan your promotion in advance : Prepare your marketing materials and define the goals of the promotion before launching it.Track promotion performance : Use analytics tools to monitor impact and adjust strategy as needed.Utilize a sense of urgency : Limited-time offers can create a sense of urgency that encourages quick purchases.By understanding and applying these strategies, you can make the most of KDP promotions and boost your sales significantly. In the next chapter, well explore the different types of promotions available on KDP and how to choose the best one for your book.Learn Much More...

In the vast and competitive world of self-publishing , first impressions are often the only opportunities an author has to capture a potential readers attention. A books title and cover are the first things someone will see when browsing Amazon s online store , and they need to be irresistible. Its no exaggeration to say that in the digital world, product packaging is just as important as the content. In this chapter, well explore how the KDP algorithm evaluates and prioritizes titles and covers, and how you can use this information to create a first impression that not only attracts readers but also works in favor of the algorithm.The Importance of the TitleA book title is more than just a catchy phrase; it plays a crucial role in the KDP algorithm. Your title needs to be relevant, informative, and keyword-optimized. Amazon s algorithm is programmed to identify titles that contain popular search terms and associate them with users purchasing behavior. This means that a well-chosen title can significantly improve your books visibility.For example, if youre writing a guide on digital marketing, a title like "The Complete Guide to Digital Marketing for Beginners" not only informs the reader about the content of the book, but also includes keywords that readers might be searching for. Balancing a compelling title with the inclusion of relevant keywords is essential to ensuring that your book is found and clicked on by the right readers.Cover ArtThe book cover is another critical aspect that the KDP algorithm considers. In addition to being visually appealing, the cover should accurately reflect the content of the book and align with the literary genre. The algorithm evaluates how readers interact with the cover for example, click-through rate (CTR) is a key indicator that can affect your books visibility on the platform.A cover that stands out and catches the eye can significantly increase the chances that a potential buyer will click on your book over your competitors. This is especially important in a digital environment where readers are constantly exposed to a multitude of options. Your cover should be professional, clear, and resonate emotionally with your target audience. If youre writing a romance novel, a cover that evokes the emotions and themes of the book will be more effective than one that simply looks pretty. Strategies for Creating an Effective Title and Cover...Learn Much More...

¿Por qué usamos el celular durante una cantidad de horas que a nosotros mismos nos resulta estrafalaria? ¿Qué estamos dejando de lado por esas horas consagradas a la pantalla? Para Santiago Dayenoff, lo que resulta sustituido por el dispositivo es el otro, que parece seguir existiendo, pero ya no desde el mundo sensitivo, el del contacto, el de la mirada a los ojos, el de la palabra dicha y escuchada en el momento. Por lo tanto, en esta sustitucion se interrumpe el comercio de las emociones de forma natural, lo que impide que el ser humano sea flexible en terminos emocionales.La sustitucion del otro se presenta tanto como un estudio agudo sobre las causas y las consecuencias de la presencia excesiva de las pantallas en nuestro dia a dia como una llamada para recuperar la conexion con los otros y la soberania de nuestra atencion.

In recent years, audiobooks have undergone a true revolution, becoming one of the most popular forms of literature consumption worldwide. With the rise of mobile devices and voice assistants, the audiobook market has grown exponentially, opening up new opportunities for independent and traditional authors. However, to make the most of this format, it is essential to understand its potential within the Kindle ecosystem. Direct Amazon Publishing (KDP) .Audiobooks offer a unique way to reach readers who might not have the time or interest to read printed books or eBooks . This format fits perfectly into the modern lifestyle, allowing people to consume content while driving, exercising, or doing household chores. This broadens the reach of any work, making it accessible to a wider and more diverse audience.The Transformation of the Publishing Marketaudiobook revolution is not an isolated phenomenon; it is part of a broader transformation in the publishing industry, where digital media consumption has surpassed physical media consumption in many categories. Amazon , with its Audible platform , has played a crucial role in this transition, making audiobooks more accessible and popular than ever before.Within KDP, audiobooks represent a natural extension of your written work . Authors who already publish eBooks or printed books can take advantage of this opportunity to reach new audiences without having to create entirely new content. This makes audiobooks a powerful market expansion tool.The Untapped Potential for Independent AuthorsFor independent authors, the audiobook market is particularly attractive. Despite its rapid growth, it is still relatively less saturated than the eBook market , especially in specific niches. This means there is a significant opportunity to stand out, especially if the content is high-quality and well-produced.Additionally, KDP offers integration with ACX ( Audiobook Creation Exchange), a platform that facilitates the production and distribution of audiobooks . This democratizes the process, allowing even authors with no audio experience to create professional-quality audiobooks .Learn Much More...

Writing a best-selling book may seem like a distant dream, an almost unattainable goal. But what if I told you that this dream is more attainable than you might think? Over the years, many authors have started with a simple desire to share their stories, and through hard work, dedication, and strategy, they have turned that desire into a successful reality. In this chapter, well explore what it really means to write a best-selling book and how you can set yourself up to achieve this goal.The Nature of the Best-SellerFirst, its important to understand what constitutes a bestseller. The definition may vary depending on who you ask, but in general terms, a bestseller is a book that achieves high sales numbers and frequently appears on bestseller lists, such as those of Amazon or The New York Times. New York Times. However, the success of a bestseller goes beyond sales. Its about connecting deeply with readers, touching their lives in a meaningful way.Inspiring StoriesMany famous authors started out with a simple manuscript and great hope. J.K. Rowling, for example, wrote Harry Potter and the Philosophers Stone while struggling financially. Her book was rejected by several publishers before she finally found a publisher who believed in her story. Today, the Harry Potter series is a global phenomenon. Rowling is a shining example of how persistence and belief in your work can lead to success.Another example is Stephen King, who had his first book Carrie rejected by more than 30 publishers before it was published. King, now one of the best-selling authors of all time, shows that initial rejection is not an insurmountable obstacle, but just part of the journey.The Path to SuccessLearn Much More...

Turning a blog into a book may seem like a monumental challenge, but its an exciting and rewarding journey. This transformation isnt just about compiling posts into a different format, but also about expanding and enriching your content to provide a deeper experience for your readers.What to ExpectWhen youre starting to convert your blog into a book, the first step is to understand that youre taking a format that works well for short posts and creating something more robust and structured. A blog is interactive and segmented, while a book should offer a cohesive and complete narrative. Therefore, its essential to think about how the themes of your blog connect and how you can create a natural flow between the topics.Initial PlanningPlanning is key to this transformation. Start by reviewing your blog and making a list of all the posts that you think are valuable and could be expanded upon. Think about how these posts could be grouped into larger topics that would form chapters in a book. Consider the overall structure of the book and how each chapter fits into the overall narrative.Selecting ContentNot every post on your blog will be a good fit for your book. Prioritize posts that offer the most value, have the most engagement, and fit well with the topics you want to explore in more depth. Also, consider including new content and insights that werent covered in your blog to further enrich your book.Practical Example...Learn Much More...

Have you ever dreamed of publishing a book and reaching thousands of readers around the world? Amazons Kindle Direct Publishing (KDP) can make that dream come true. But how do you turn your work into a bestseller? In this e-book, well explore every step of the way, from writing your manuscript to promoting and selling it. And well do it in a relaxed way, like a conversation between friends.What is KDP and Why You Should Use ItIf youve always dreamed of writing and publishing a book, Amazons Kindle Direct Publishing (KDP) might be the perfect tool for you. But what exactly is KDP? And why should you consider it to publish your work? Lets explore it together .What is KDP?In simple terms, KDP is Amazons self-publishing platform. It allows anyone, from beginners to seasoned authors, to publish and sell their e-books and print books directly on Amazon. This means you can get your work on the worlds largest online bookstore with just a few clicks, without having to go through the traditional process of finding a publisher, negotiating contracts, and waiting months (or even years) to see your book on the shelves.Why Use KDP? Learn Much More...

Un recorrido histórico, sociológico y autobiográfico sobre las relaciones de la interpretación con el arte, la política y la experiencia cotidiana.«El mundo es un escenario», proclama uno de los pers

-La Segunda República, por tratarse de uno de los periodos más transcendentales en la historia de España, siempre ha despertado un gran interés. Aquí se recogen buena parte de los episodios ocurridos durante esa epoca. El principal objetivo del autor es exponerlos de forma cronologica a partir de una seleccion de anotaciones que se han ido recopilando y ordenando, dando como resultado este trabajo. En ciertos escritos publicados referente a la II Republica se observa una tendencia a magnificar determinados sucesos, procurando restar importancia a otros que algunos autores han considerado de menor interes. En estas notas se han incluido varios de ellos que han sido tratados con un perfil mas bajo en diferentes ocasiones, sin darle la importancia que se merecen.

La verdad os hará libresCatarsis social abarca toda una serie de escenarios en los que nuestro entorno juega un papel fundamental en nuestro bienestar. Especialmente, está enfocado en cómo podemos identificar esos entornos que resultan perjudiciales para nosotros, asi como los pasos para poder desprendernos de los mismos. Por otra parte, hay un enfoque destinado a la consecucion de lo que comunmente denominamos la mejor version de nosotros mismos. Una especie de guia para la consecucion de nuestras metas y sueños basados en lo que nosotros de verdad anhelamos, al margen de lo que la sociedad espera de nosotros. Consiste en tratar de despertar una sociedad dormida para que abrace su individualidad y sea capaz de transformar su vida de forma radicalmente positiva. Tratar de aportar la sabiduria necesaria para que al menos, unos pocos, sean capaces de alejar toda esa negatividad que caracteriza nuestro mundo hoy en dia. A traves de las cuestiones mas importantes para todo ser humano como son la vida, la muerte, los sueños y propositos, el amor, la espiritualidad, el miedo, la desesperacion, entre otros muchos. Se invita al lector a profundizar dentro de si con el fin de que se vuelvan conscientes de las cosas realmente importantes que acontecen en sus vidas, y que tienden a pasar desapercibidas o ser ignoradas. Ignoradas hasta que su envergadura y tamaño son tan grandes que han ocasionado un dilema mayor. Cuando somos plenamente conscientes de lo que ocurre es cuando estamos realmente en la posicion adecuada para actuar sobre ello. Pretender dar respuesta a los problemas que mayor impacto tienen en el dia a dia de las personas sin saber siquiera que los poseen o rehusandose a aceptarlos, conduce a un resultado devastador. Resultado que pretendo ayudar a evitar a traves de todo tipo de escenarios habituales que experimentamos a diario y que podrian suponer la solucion definitiva a los mismos. Este libro esta dividido en dos partes. La primera, Inconsciencia, se centra en todas aquellas escenas que sufrimos a diario sin saber realmente que es lo que nos sucede, cual es la razon y como hacer que pare. La segunda parte, Testigos de la inconsciencia, habla sobre lo que sucede tras decidir deliberadamente abrazar el cambio. Actuar sobre todo aquello que nos hace mal y que ya no aporta valor a nuestras vidas. Desde un enfoque mucho mas sabio. Un cambio total de paradigma con muchos mas recursos e informacion para afrontar los momentos mas devastadores de la vida.

Natalia tiene la vida perfecta hasta que es traicionada por su jefe y amante, Pablo, y por su mejor amiga, Paula. La vida profesional y personal de Natalia colapsa, pero todo cambia cuando conoce a Bombon, una mujer trans que le mostrara una nueva perspectiva del deseo y el amor.Entre la pasion y los secretos, Natalia se vera obligada a decidir quien es y que esta dispuesta a hacer para ser feliz.

Una provocadora reflexión post #MeToo sobre el lugar que ocupan los hombres en el siglo XXI. La apuesta por una convivencia renovada entre hombres y mujeres. Algo definitivamente pasa con los hombres. Millones buscan refugio en las redes sociales mientras activistas e incels (involuntariamente celibes) por los derechos de los hombres reaccionan al empoderamiento femenino, con tasas de suicidio masculino en ascenso. Mientras que los hombres aun gobiernan el mundo, la masculinidad esta en crisis. Con una escritura esclarecedora desde una perspectiva original y amplia, Nina Power, autora de La mujer unidimensional, revela los secretos ocultos en nuestra cultura para permitir que hombres y mujeres alcancen un verdadero entendimiento mutuo y una vida de amor. ¿Que quieren los hombres? pone el foco en la masculinidad contemporanea y la mirada de las mujeres sobre los hombres, y hace un aporte novedoso y fundamental, no exento de polemicas.

La humanidad enfrenta disrupciones masivas. En "El Quinto Dominio de la Guerra", Catherine Dumont desafía las narrativas predominantes sobre los beneficios de ciertos avances tecnológicos relacionados con la Cuarta Revolucion Industrial. Aun no esta claro si realmente nos dirigimos hacia un estado de gobernanza global, con rasgos autoritarios, que supervisara y controlara a cada ser humano gracias a un desarrollo tecnologico desorbitado. Es imposible asegurar que todas o incluso alguna de las teorias conspirativas sobre el Nuevo Orden Mundial sean ciertas, pero es innegable que la pandemia de 2020 y su constante replicacion se ha convertido en un terremoto de escala sin precedentes, responsable de "gigantescos movimientos tectonicos en la geopolitica". ¿Que pasaria si tuvieramos que enfrentarnos a una ola de ciberataques que afecte a las empresas y a sus servidores, pero tambien al funcionamiento de los hospitales, el transporte y la seguridad?, se pregunta Catherine Dumont. Si necesitas respuestas a estas y otras preguntas, no lo dudes, sigue adelante y lee este libro.

Presentación ________________________________________ En la quietud de una pequeña ciudad costera, tres amigos – Carol, Lucas y Felipe – estaban al borde de un descubrimiento que cambiaría sus vidas.

Las cocinas jamás han sido estáticas, en su transformación influyen la manera como nos relacionamos con los alimentos, el significado que le damos a estos, la disponibilidad de los productos que consumimos, las tecnicas de coccion y la forma de presentacion de los platos.En la historia de la gastronomia bogotana, los mensajes publicitarios han incidido en las preferencias alimentarias o de consumo de los habitantes de la capital de la Republica de Colombia. A partir del analisis de los anuncios publicados en los medios impresos El Tiempo, Cromos y El Grafico, entre 1925 y 1975, el autor evidencia como la cocina bogotana se empapo de multiples influencias culturales y de oferta de productos, que le permitieron enriquecerse abruptamente.

A la luz de informes de los medios de comunicación colombianos, el autor reconstruye los sucesos de la toma y retoma del Palacio de Justicia colombiano, ocurridos entre el 6 y 7 de noviembre de 1985, cuando la guerrilla del M-19 intento efectuar un juicio al presidente de Colombia de la fecha, Belisario Betancur, por el supuesto incumplimiento del cese al fuego, en el marco de los acuerdos de paz que se llevaban a cabo desde 1984 entre este Gobierno y las guerrillas de las Fuerzas Armadas Revolucionarias de Colombia (FARC) y el M-19. En este libro, la historia mediada de los hechos ocurridos en aquellas fechas y su posterior desarrollo se convierte en un referente para la construccion la memoria social-colectiva y para despejar las dudas que aun existen sobre este capitulo de la historia de Colombia.

¿Cómo sonaría un mundo en el quelas voces de las mujeres se escucharanen la misma proporciónque las de los hombres?La voz de las mujeres es silenciada constantemente en el trabajo, en casa y en la esfera publica. Cuando alzan la voz, son consideradas prepotentes, ruidosas y exageradas. Sin embargo. cuando se callan, son tachadas de dociles y blandas.En Audaces la experta en comunicacion Veronica Rueckert enseña a las mujeres a reconocer el valor de sus voces y a aprovechar su poder, potencial y capacidad de expresion. La autora profundiza en como comunicarse en las reuniones, conversar en tomo a la mesa y dominar los debates politicos, por lo que proporciona a las lectoras las herramientas, la orientacion y el estimulo necesarios para aprender a amar sus voces y compartirlas con el mundo. Positivo, instructivo y solidario, este libro es un analisis profundo y ameno de las razones por las que a las mujeres no se les ha concedido todavia el pleno derecho a hablar, y una gula sobre como empezar a cambiar esta cultura y el mundo, para mejorarlo.Si podemos imaginar un mundo, en el que se escuchen las voces de mujeres. podemos construirlo.-VeronicaRueckert