Novedades del último mes en eBooks de Marketing y publicidad

#Marketing6 La nueva revolución del Marketing. Crea experiencias que cautiven al cliente, fusionando lo físico y digital en un universo interactivo e inmersivo. Marketing 6.0 rompe los límites convencionales al introducirnos en el excitante mundo del metamarketing, donde la realidad fisica y digital se entrelazan en una experiencia sin precedentes para el cliente. En esta obra revolucionaria, Kotler, Kartajaya y Setiawan te guian en los diferentes usos de las tecnologias de vanguardia que las generaciones Z y alfa utilizan con fluidez en su dia a dia y que definiran el futuro del marketing. Ademas, te preparan para adaptar estos avances a los cambios radicales en los comportamientos de los consumidores y evolucionar tu modelo de negocio. Desde la inteligencia artificial hasta la realidad aumentada o la realidad mixta, aprenderas a superar los desafios y evitar los errores mas comunes en este entorno ultradinamico y conoceras casos reales de empresas de todo el mundo que estan aplicando con exito estos desarrollos tecnologicos. Dirigido a directivos visionarios y lideres empresariales que buscan mantenerse a la vanguardia en un panorama de marketing en constante evolucion, Marketing 6.0 tambien es una herramienta esencial para una nueva generacion de vendedores, anunciantes, creadores de contenidos y profesionales similares.

El servicio al cliente es un aspecto crítico de cualquier negocio. En un entorno cada vez más competitivo y digital, la calidad del servicio al cliente se ha vuelto aún más importante para la lealtad y la satisfaccion del cliente, asi como para la reputacion y el exito financiero de la empresa. En tiempos de crisis, la capacidad de una empresa para proporcionar un servicio al cliente excepcional puede marcar la diferencia en su supervivencia y exito a largo plazo. Por lo tanto, es fundamental que las empresas se centren en ofrecer un servicio al cliente de alta calidad, tanto en tiempos normales como en momentos de incertidumbre.

Digital Products: Common Questions and Answers is a comprehensive guide for anyone curious about the fast-growing world of digital goods. From beginners to experienced creators, this book breaks down complex topics into simple, easy-to-understand answers, helping readers navigate the evolving digital marketplace. The guide starts by defining what digital products are and exploring the variety of forms they can take, from e-books and courses to software, templates, and digital art. Readers gain clarity on how these products differ from physical goods and why they have become a popular avenue for creators and businesses. Questions about creation and design are addressed in practical terms. The book explains how to develop digital products that meet user needs, the tools commonly used, and how to ensure quality and usability, all without overwhelming readers with technical jargon. Marketing and distribution are explained step by step. Readers learn where and how to sell digital products, strategies for reaching the right audience, and the basics of pricing and promotion. These insights help both newcomers and experienced entrepreneurs make informed decisions. The guide also tackles legal and ethical considerations, such as copyright, licensing, and content protection. Clear answers help readers understand how to protect their work while respecting the rights of others in a digital marketplace.

Advertising Online: Common Questions and Answers is a practical and easy-to-follow guide for anyone who wants to understand how digital advertising really works. With so many platforms, tools, and strategies available, online advertising can feel overwhelmingthis book simplifies the process by addressing the questions people ask most often. The book begins by covering the basics: what online advertising is, how it differs from traditional marketing, and why businesses of all sizes rely on it. Readers will gain a clear understanding of the digital landscape and how advertising fits into todays online world. From there, the guide explores the most common advertising channels, including search engines, social media platforms, and display networks. Each section answers important questions about how these systems function and how to decide which options are the best fit for specific goals. Budgeting and costs are also explained in straightforward terms. Readers will learn how online ad pricing works, what factors affect campaign costs, and how to get the most value out of every dollar spent. This section takes the mystery out of managing advertising expenses. Practical questions about targeting, reach, and audience engagement are addressed with clear answers. The book explains how advertisers can connect with the right people, measure results, and adjust campaigns to improve performance over time.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

No cenário competitivo e em constante transformação do marketing B2B, as abordagens tradicionais já não são suficientes. Empresas buscam mais do que nunca estratégias eficazes para engajar, converter

When teams stall, misalign, or drift in circles, the root cause is almost always the same: unclear decisions. Clarity at the Speed of Action delivers a powerful communication system designed to remove ambiguity, accelerate alignment, and turn every decision into decisive forward motion. Instead of long, rambling explanations or vague announcements that leave teams confused, this method shows you how to present choices cleanly, explain the reasoning behind them, and outline the exact next steps with confidence.Inside, youll learn a concise, high-impact format that turns every decision email into a catalyst for clarity. Discover how to frame direction, eliminate hesitation, anticipate objections, and provide the context your team needs to execute without friction. Youll also learn how to communicate trade-offs, set expectations, and ensure that everyonefrom leadership to front-line contributorsknows exactly whats happening and why it matters.Whether youre leading projects, managing operations, running teams, or making everyday business choices, this guide gives you the structure to communicate with authority and reduce chaos instantly. Decisions are powerfulwhen delivered the right way.

Most professionals try to communicate through lengthy explanations, hoping detail will create certaintyonly to watch their ideas get ignored, misunderstood, or dismissed. This book flips that outdated model on its head by revealing how small, concentrated bursts of language can produce disproportionate influence. Instead of overwhelming readers, stakeholders, or clients with complexity, youll learn to trigger instant clarity using precision phrasing, cognitive anchors, and high-velocity message frameworks inspired by neuroscience, UX patterning, and behavioral economics.Inside, youll uncover the psychology behind why audiences disengage when writing drags and why compressed, high-impact sentences can break through resistance, create alignment, and accelerate decisions. Through a practical, results-driven approach, this guide shows how to eliminate linguistic clutter, structure messages for maximum punch, and shape narratives that move even skeptical audiences. Youll learn how to persuade without pressure, position ideas with authority, and communicate in a way that feels effortlessbut converts powerfully.Whether youre pitching investors, directing a team, writing reports, or selling a bold vision, these principles will elevate your communication from functional to unforgettable. By mastering compact language that carries heavyweight influence, youll gain an advantage in any business environment where attention is scarce and clarity determines success.

Most sales calls fall apart not because the offer is weak, but because the conversation moves faster than trust can follow. This book gives hobbyist learners a clear, reference-style guide to structuring calm, permission-based sales calls that never feel pushy, rushed, or scripted. Instead of trying to "convince," youll learn how to follow a natural conversation arc that earns the right to proceedone small agreement at a time.Inside, youll discover how permission signals work and why customers respond better when the pace matches their comfort. Youll learn how to open calls with grounded tone, identify the buyers priorities, and move from curiosity to clarity without triggering resistance. By framing each stage as a gentle step rather than a leap, the call becomes a guided path instead of a pressure-filled pitch.This reference-style guide breaks down the arc into digestible sectionsconnection, context, direction check, exploration, alignment, and next-step permission. Youll learn how to phrase each transition, how to confirm understanding without derailing momentum, and how to let the customer feel in control while still steering the conversation with purpose.Youll also understand how successful salespeople earn micro-permissions throughout the call, making every "next step" feel expected rather than forced. Whether youre new to sales or experimenting with conversational techniques, this framework brings calm, confidence, and structure to every interaction. When permission comes before persuasion, the close becomes a natural outcome.

Imagine-se como um representante comercial, lutando para alcançar seus objetivos, constantemente enfrentando a frustraço de portas fechadas e clientes sem retorno.Voce se sente desmotivado, questionando suas habilidades e seu potencial.De repente, surge uma oportunidade que transforma completamente sua trajetoria: um metodo inovador de prospecço com scripts personalizados.Este metodo, baseado em tecnicas de persuaso e gatilhos mentais, permite criar uma conexo instantanea com seus clientes em potencial, entender suas necessidades e apresentar soluçes personalizadas.Com o novo metodo, voce se torna um mestre da comunicaço, capaz de gerar interesse, despertar o desejo e conduzir seus clientes aem uma jornada de compra suave e natural.Mas sera que este metodo e realmente infalivel? Quais desafios voce tera dque enfrentar para dominar essa nova arte? E qual sera o impacto dessa transformaço em sua vida pessoal e profissional?Descubra as respostas a essas perguntas e mergulhe em uma historia inspiradora de superaço, aprendizado e sucesso. Prepare-se para rir, chorar e se emocionar com as experiencias de um representante comercial que encontrou a chave para o sucesso na prospecço.Como Criar um Poderoso SCRIPT de Prospecço para Representantes Comercias e um guia pratico e inspirador para vendedores que desejam alcançar resultados extraordinarios e construir uma carreira de sucesso.Ao ler este livro, voce vai aprender: Como criar scripts poderosos que convertem leads em vendas. As tecnicas de persuaso mais eficazes para influenciar seus clientes. Como superar os desafios da prospecço e manter a motivaço. Como construir uma carreira de sucesso como vendedor.Se voce esta pronto para transformar sua vida profissional, este livro e para voce.

This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising thats effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.

Você já se sentiu exausto com os debates online? Percebe que, quanto mais nos conectamos, mais distantes e divididos parecemos? Esse paradoxo não nasce da tecnologia em si, mas de uma guerra (in)visí

Você já se sentiu sobrecarregado, sem clareza sobre seus próximos passos? Encontrando Clareza nos Momentos Difíceis é um guia inspirador para quem deseja recuperar o equilíbrio e transformar desafios

What if the hidden forces that shape nations, markets, and fortunes were laid bareand still apply centuries later?In The Wealth of Nations, Adam Smith reveals the timeless principles behind prosperity, innovation, and economic freedom. From the power of individual choice to the invisible hand that guides entire societies, this groundbreaking work remains one of the most influential books ever written.Readable, insightful, and surprisingly modern, this edition brings Smiths wisdom to life for todays entrepreneurs, investors, leaders, and curious thinkers. Praised as "the foundation of modern economics" and studied by generations, it continues to inspire those seeking to understand how wealth is createdand how it can be multiplied.If youre ready to uncover the ideas that shaped capitalism and transformed the world, this book is your essential guide.Start reading today and experience the classic that still explains how the world really works.