Novedades del último mes en eBooks de Marketing y publicidad

Genera interés y cambia las opiniones de tus clientes usando preguntasEl arte de preguntar para vender es una excelente guía para convertir preguntas en poderosas herramientas de venta. Descubre cómo lograr que tus clientes no solo reconozcan su necesidad de resolver un problema, sino que sientan la urgencia por hacerlo y elijan solucionarlo contigo.Este libro te presenta un metodo de ventas basado en preguntas estrategicas, respaldado por los principios de la psicologia y la neurociencia. Aprenderas a formular preguntas persuasivas de manera natural, comprendiendo la psicologia detras de cada una. Asi, podras influir en las creencias y opiniones de tus clientes, logrando superar cualquier objecion antes de que aparezca.A traves de preguntas diseñadas para generar interes y crear urgencia, descubriras como cautivar a tus clientes sin presionar ni insistir. Fundamentado en investigaciones de expertos como Daniel Kahneman, Robert Cialdini, Tali Sharot y Dale Carnegie, este libro te enseñara a aplicar principios de influencia que han transformado el campo de las ventas.

Descubrí el poder de tu marca personal y transformala en tu mayor activo.En un mundo digital cada vez más saturado, destacar ya no es una opción… es una necesidad.En estas páginas, Erika Bohn te acom

Manual de Relaciones Públicas e Institucionales. Estrategias y tácticas relacionales y de comunicación.Esta edición ampliada y revisada del ya clásico manual de Antonio Ezequiel Di Génova incorpora las ultimas tendencias teoricas y tecnicas en el campo de las Relaciones Publicas. Diseñado para ser una referencia indispensable en Iberoamerica, combina herramientas tradicionales con enfoques modernos y digitales, brindando una vision practica y estrategica.Desde los fundamentos conceptuales hasta la planificacion de campañas, la gestion de crisis, la comunicacion institucional, la redaccion corporativa y la organizacion de eventos, este manual abarca todo el espectro de la profesion. Contiene capitulos actualizados sobre imagen e identidad corporativa, publicos estrategicos, responsabilidad social, medios digitales y mas.Ideal para estudiantes, consultores, comunicadores, ejecutivos y profesionales en constante actualizacion, este manual equilibra rigor academico con claridad operativa, convirtiendose en una obra clave para navegar en un entorno comunicacional en rapida transformacion.Esta nueva edicion revisada y ampliada del Manual de Relaciones Publicas e Institucionales de Antonio Ezequiel Di Genova, la tercera, contiene la necesaria actualizacion de los temas abordados en las dos ediciones anteriores; teniendo en cuenta, por un lado, la dinamica y constante evolucion en el ejercicio profesional y por el otro, de los nuevos enfoques teoricos y nuevas tecnicas de comunicacion y relacionamiento que se visualizan a nivel internacional.Este Manual, en sus dos ediciones anteriores, se ha transformado en un libro referencial para profesionales y estudiantes de relaciones publicas y comunicacion de habla hispana.Esta obra es ideal para lectores que buscan material de estudio y analisis estrategico de la funcion actual de las Relaciones Publicas y al mismo tiempo, necesitan contar con una vision moderna de las herramientas clasicas de gestion y con las de ultima generacion.Inidce: Capitulo 1. Definicion conceptual y operativa de las Relaciones PublicasRelaciones PublicasLa denominacion de quien ejerce las Relaciones Publicas Origen de las Relaciones Publicas.El mercado actual de las Relaciones Publicas.Herramientas para optimizar el desarrollo de la profesion Teoria de Sistemas y Relaciones Publicas.Nuevas aportaciones a las Relaciones Publicas.Direccion y Gestion por Valores.Pacto Mundial de las Naciones Unidas.Los nueve principios del Pacto Mundial.La medicion de la responsabilidad de las empresas.Relaciones Publicas y Comunicacionpara el desarrollo sustentable.Las Relaciones Publicas como una.Estrategia de Comunicacion Integrada.Formula del exito.Los elementos que componen la ecuacion.Capitulo 2. Imagen e identidadcorporativas e institucionales.Capitulo 3. Publicos.Capitulo 4. GES-COM.Capitulo 5. Planificacion de unaCampaña de Relaciones Publicas.Capitulo 6. Redaccion Institucional.Capitulo 7. Relaciones Humanas.Capitulo 8. Negociacion y Relaciones Publicas.Capitulo 9. Comunicacion.Capitulo 10. La Opinion Publica.Capitulo 11. Organizacion Integral de Eventos.Capitulo 12. Crisis de Negocios.

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificul

"CRM no varejo: Do seu Zé à era das IAs" é uma leitura prática, estratégica e envolvente sobre como construir, de verdade, relacionamento com o cliente; no digital, na loja e em cada ponto de contato

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

Bringing a medical product successfully to market is one of the toughest challenges in healthcare. Complex regulations, cross-functional teams, and demanding customers often turn great innovations into long, costly struggles.This book gives you the tools to change that. Drawing on more than 20 years of experience in medical technology and digital health, Kirstin Jattke shows how to transform launch complexity into a structured, achievable process. Step by step, she explains how to craft a strong value proposition, navigate regulatory requirements, align business goals with customer needs, and build engagement across all stakeholders.Packed with real-world insights, anonymized examples, and practical checklists, this guide is written for product managers, healthcare innovators, and leaders who want results. It is not theory it is a hands-on roadmap for launching medical products with confidence, clarity, and impact.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

Standing out in the technology industry can feel like an uphill battle - especially for those people who are under-represented.But what if your uniqueness could be your greatest strength? And what if AI could amplify your message?Enter...Different: How the Power of Different and AI Can Amplify Your BrandIn Different, Varsha Amin takes you on a transformative journey to reclaim your narrative and embrace your uniqueness.This ground-breaking book offers practical strategies to leverage personal branding and AI, breaking down barriers in the technology industry.Drawing from her own experiences, Varsha: Inspires you to embrace the power of your personal brand by daring to be different. Exposes the harsh realities of discrimination faced by under-represented groups. Empowers you to turn your differences into a winning brand strategy. Shows how AI can amplify your brand story, spotlighting tools and techniques that you can use to ensure that your voice is heard.Whether youre a working parent, a marketing leader, or aspiring thought-leader, this book is for anyone who has felt overlooked and underestimated.Let AI and personal brand storytelling redefine your future and inspire others to do the same.Your story deserves to be told - its time to be heard.

Large Language ModelsUnlock the secrets behind one of the most powerful and transformative technologies in artificial intelligence today. This comprehensive guide takes you deep into the fascinating world of large language modelshow they work, their origins, and their incredible impact on communication, technology, and society. Whether you are a developer, researcher, or simply curious about the future of AI, this book will provide the knowledge and insights to help you understand and harness the power of these groundbreaking models.Inside This Book, Youll Discover:The history and evolution of language models, tracing their path from simple algorithms to massive neural networks.How large language models work, revealing the mechanisms behind their remarkable language understanding.Training data: what fuels LLMs and how vast datasets shape their intelligence.The architecture behind large language models, including the revolutionary transformer and attention mechanisms.Applications of LLMs in real life, demonstrating their impact across industries and daily tasks.Challenges and limitations faced by these models and how researchers strive to overcome them.Ethical considerations and bias in LLMs, emphasizing responsible AI development.Dive further into the future prospects of language models, the nuances of multilingual capabilities, practical guidance on building your own model, and essential tips for effective and ethical use.This book is your gateway to understanding the present and future of natural language processing. Equip yourself with the knowledge to engage confidently with AI-powered language technologies.Scroll Up and Grab Your Copy Today!

Bitcoin Mastery GuideBitcoin is no longer just a buzzword or a passing trendits a financial revolution redefining how the world views money, ownership, and freedom. Whether youre brand new to cryptocurrency or have dabbled in digital assets before, this comprehensive guide offers everything you need to understand, use, and benefit from Bitcoin with confidence.Bitcoin Mastery Guide dives deep into the foundational principles, real-world applications, and future implications of the worlds most influential cryptocurrency. From how the blockchain actually works to how to store your Bitcoin securely, from avoiding common pitfalls to building a long-term strategythis book leaves no stone unturned.Discover how to go beyond the hype and make informed, empowered decisions about your financial future. Gain practical knowledge to not only survive but thrive in the evolving crypto economy. This is not just a bookits your roadmap to mastering Bitcoin in a fast-changing world.Inside This Book, Youll Discover:The Genesis of Bitcoin: A Revolution in FinanceHow Bitcoin Works: Mining, Wallets, and TransactionsThe Philosophy Behind Bitcoin: Decentralization and FreedomBuying Your First Bitcoin Safely and SecurelyStoring Bitcoin: Wallets, Cold Storage, and Security TipsAvoiding Scams and Staying Safe in the Crypto SpaceCreating Your Bitcoin Strategy for Long-Term SuccessWhether your goal is financial independence, portfolio diversification, or simply understanding one of the most important innovations of our time, this guide is your essential starting point.Scroll Up and Grab Your Copy Today!

How to Color | Graphic DesignColor isnt just a visual elementits a powerful design tool that shapes perception, evokes emotion, and drives meaning. Whether youre creating logos, building brand systems, designing digital products, or working on print layouts, mastering color will elevate every project you touch.How to Color | Graphic Design delivers a practical, in-depth journey into the art and science of color. From foundational color theory to real-world case studies, this guide equips you with the skills to choose, apply, and communicate with color more effectively across all design mediums.No fluff. No guesswork. Just clear explanations, thoughtful examples, and essential knowledge every designer needs to work with confidence and purpose.Inside This Book, Youll Discover:The Psychology of Color: More Than Just LooksContrast and Readability in DesignColor in Branding: Identity Through HueDigital Color Modes: RGB vs. CMYKColor Accessibility: Inclusive Design PrinciplesTrends in Color: Staying Current Without Being TrendyCase Studies: Great Color Use in Real DesignsYoull also learn how to create balanced color palettes, manage color consistency across devices, and explore professional tools and resources that streamline your creative workflow. Whether youre a design student, freelancer, or experienced creative, this book will sharpen your eye and transform the way you use color.Scroll Up and Grab Your Copy Today!

Passive Income BlueprintEscape the paycheck-to-paycheck grind and unlock the path to lasting financial freedom with Passive Income Blueprint. This empowering guide provides a clear, practical roadmap for anyone ready to build real income streams that flow long after the work is done.In a world that constantly demands more of your time and energy, this book shows you how to reverse the equationearning more while doing less. Whether youre a busy professional, a stay-at-home parent, or an aspiring entrepreneur, youll gain powerful insights into how modern tools, digital platforms, and smart investments can work together to create a life of independence and purpose.This isnt just about money. Its about building a system that gives you back your time, your freedom, and your choices. Youll learn how to shift your mindset from laborer to investor, from consumer to creator. Youll discover how to build income that aligns with your lifestyle, grows over time, and adapts as your goals evolve.Inside This Book, Youll Discover:The real truth behind passive incomeand why most people get it wrongHow to think like an investor and escape the time-for-money trapThe critical steps to lay a financial foundation before building income streamsThe power of creating digital products that pay you over and over againWhy affiliate marketing lets you earn without ever creating a productHow to leverage blogging, content, and YouTube to build lasting income ecosystemsThe importance of automation, reinvention, and lifestyle alignment for sustainable successWhether youre just starting or looking to optimize your existing income sources, this blueprint will give you the knowledge and tools to create long-term wealth on your own terms.Scroll Up and Grab Your Copy Today!

Emotional HabitsEvery day, our emotions shape our choices, influence our relationships, and silently steer the direction of our lives. Yet most of us move through the world unaware of how our emotional habitsthose deeply ingrained patterns of feeling and reactingdetermine so much of what we experience. Emotional Habits is a practical and transformative guide designed to help you break free from emotional autopilot and build new habits that lead to peace, resilience, and lasting growth.This book doesnt offer shallow advice or quick fixes. Instead, it takes you deep into the roots of emotional behavior, showing you how your patterns were formed and how they can be consciously reshaped. Through a powerful blend of insight, reflection, and actionable guidance, youll learn how to navigate emotional challenges with clarity, regulate your responses, and cultivate the emotional habits that align with the life you truly want to live.Whether youre struggling with anxiety, feeling stuck in old patterns, or simply looking to improve your emotional intelligence, this book offers the roadmap youve been searching for.Inside This Book, Youll Discover:How to identify emotional triggers and interrupt reactive cyclesThe neuroscience behind your emotional patterns and how to change themWays to cultivate mindfulness and emotional awareness in daily lifeTechniques for rewiring negative emotional habits into positive onesWhy emotional boundaries are essential for protecting your well-beingThe role of gratitude and empathy in building emotional strengthA personalized plan for lasting, positive emotional transformationThis isnt just another book about emotions. Its a lifelong tool for emotional clarity, confidence, and calm. Youll finish it not just understanding your emotional habits, but equipped to transform them.Scroll Up and Grab Your Copy Today!

Deepseek Prompts Template for Business OwnersUnlock the full potential of AI in your business with this practical and transformative guide. Deepseek Prompts Template for Business Owners is the essential tool for entrepreneurs, solopreneurs, and business leaders who want to work smarter, innovate faster, and lead with clarity in an ever-changing market.This book goes beyond theory, offering real-world applications of AI-driven prompts to help you uncover new opportunities, improve decision-making, and drive performance across every key area of your business. Whether youre just starting to explore artificial intelligence or youre looking to scale your existing AI usage, this book equips you with the prompt-based strategies to stay relevant and resilient.Through clear insights and hands-on chapters, youll discover how to create prompts that help you uncover hidden customer needs, design more efficient systems, craft compelling content, boost team productivity, and build a forward-thinking brand. Every chapter is designed to help you use Deepseek as a powerful thinking partner that elevates every decision you make.Inside This Book, Youll Discover:How to create and refine prompts that deliver focused, actionable insights from DeepseekWays to leverage AI for market research, financial planning, and forecastingStrategies to boost customer engagement using tailored, dynamic prompt structuresMethods to streamline content creation and social media strategy with precisionPrompts that drive innovation in product development and team leadershipUse cases for automating sales, lead generation, and customer support with AIGuidance on future-proofing your business using AI prompts across all operationsIf youre ready to step into a smarter, faster, and more strategic futureone where every business challenge is met with a prompt-powered solutionthen this book is your roadmap.Scroll Up and Grab Your Copy Today!

Future of AI in 2029Artificial intelligence is no longer just on the horizonit is here, reshaping the very structure of modern life. From transforming healthcare to redefining how we work, live, learn, and govern, AI is driving a global revolution. Future of AI in 2029 is a powerful and comprehensive exploration of how artificial intelligence is evolving across industries, influencing policy, ethics, and even the human experience.This book dives into the key developments that have led us to this pivotal moment, examining how far weve come and what lies ahead. It looks closely at the groundbreaking applications of AI and the urgent questions surrounding privacy, regulation, sustainability, and the role of human judgment. Whether youre a technology enthusiast, business leader, policymaker, educator, or simply curious about the rapidly changing world, this book offers deep insights into the most impactful force of the 21st century.Inside This Book, Youll Discover:How AI reshaped the global economy and redefined labor, productivity, and industry in 2029Why autonomous systems have become central to transportation, logistics, and even daily decision-makingThe massive impact of AI on healthcare, from diagnosis to drug discovery to patient careHow personalized education powered by AI is closing learning gaps and expanding global accessWhat ethical challenges AI presentsand how society is responding to themHow smart cities use AI to improve infrastructure, mobility, and sustainabilityThe vital role of AI in monitoring climate change and developing actionable solutions for a greener futureFrom speculative horizons like human-AI collaboration and artificial general intelligence to real-world applications in cybersecurity, privacy, and entertainment, Future of AI in 2029 presents a sweeping, grounded vision of where the world is headedand what it means for all of us.Scroll Up and Grab Your Copy Today!

Unlock the power of AI and turn your ideas into income.Make Money Online with Deepseek is your complete guide to building, growing, and monetizing a profitable online presence using one of the most advanced AI content creation platforms available today. Whether youre a beginner with zero technical skills or an experienced digital entrepreneur, this book walks you step-by-step through everything you need to know to generate income onlinefaster, smarter, and with less effort.Inside, youll discover how to set up your Deepseek account for maximum results, navigate its powerful dashboard, and uncover profitable niches that match your skills and passions. Youll learn the secrets to creating content that truly converts, mastering AI-driven keyword research, and optimizing your videos to reach the widest possible audience.From automation strategies that save hours of work, to monetization techniques that turn views into steady income, every chapter is packed with actionable insights. Youll explore how to grow your audience organically, when to leverage paid advertising for explosive reach, and how to track and analyze performance so you can scale your earnings with confidence.By the end of this book, youll not only understand how Deepseek worksyoull have a proven roadmap to building an online income stream that can grow alongside you. The future of digital entrepreneurship is here, and with AI on your side, theres never been a better time to start.If youre ready to transform your skills, ideas, and creativity into real, sustainable revenue, this is the guide youve been waiting for.

Effective Conversations with DeepseekIn an era defined by noise, speed, and surface-level dialogue, Effective Conversations with Deepseek offers a compelling guide to reclaiming the depth, clarity, and connection that true communication can provide. This book is more than a manual for speaking and listeningits a pathway to unlocking the full potential of your relationships, ideas, and emotional intelligence through purposeful, meaningful conversation.Whether youre looking to enhance your personal connections, lead with authenticity, navigate conflict gracefully, or collaborate more effectively in the workplace, this book provides transformative insights powered by the Deepseek frameworka modern toolset designed to decode emotional layers and deepen understanding. Through everyday examples and practical techniques, youll learn how to bring mindfulness, empathy, and strategic awareness into every exchange.Effective Conversations with Deepseek empowers you to move beyond reacting to truly connecting. Youll discover how to listen beyond words, ask questions that unlock insight, and build bridges where others see barriers. With each chapter, youre invited to experience a new way of beingone that elevates every conversation into a space for clarity, collaboration, and growth.Inside This Book, Youll Discover:Listening Beyond Words: The Art of Deep ListeningAsking the Right Questions for Deeper InsightBuilding Trust Through Authentic DialogueOvercoming Communication BarriersNavigating Difficult Conversations with GraceThe Role of Empathy in Meaningful TalksUsing Deepseek to Uncover Hidden PerspectivesIf youre ready to move beyond superficial chatter and create conversations that actually matterconversations that heal, inspire, and transformthis book is your essential guide.Scroll Up and Grab Your Copy Today!

The Self-Love HandbookUnlock the transformative power of self-love with this comprehensive guide designed to help you embrace your true worth and nurture your inner strength. In a world full of distractions and pressures, learning to love yourself is the foundation for a happier, more fulfilled life. This handbook offers practical wisdom and heartfelt guidance to support you in overcoming self-doubt, healing old wounds, and cultivating a lasting relationship with yourself.Discover how to silence negative self-talk, set healthy boundaries, and celebrate your imperfections with kindness. Dive into joyful daily rituals and mindfulness practices that ground you in the present, while learning to forgive yourself and move forward with grace. This book equips you with the tools to sustain your self-love, even through the toughest challenges.Inside This Book, Youll Discover:Understanding Self-Love: The Foundation of HappinessOvercoming Negative Self-TalkSetting Healthy BoundariesCultivating Compassion for YourselfThe Power of Daily AffirmationsEmbracing Your ImperfectionsLetting Go of ComparisonEach chapter is crafted to inspire gentle reflection and encourage practical change, guiding you step-by-step toward a more compassionate, confident, and joyful you. Whether you are beginning your journey or deepening your practice, this handbook is your supportive companion to lasting transformation.Scroll Up and Grab Your Copy Today!

Millionaires Morning HabitsUnlock the secret to starting your day with purpose, energy, and claritythe same way millionaires do. This book reveals the powerful morning routines that set successful individuals apart, helping you build momentum from the moment you wake up. By mastering these habits, youll create a foundation that enhances your productivity, sharpens your focus, and fuels your motivation throughout the day.Inside This Book, Youll Discover:The Power of Early Rising and how it creates space for focus and growthMindful Meditation and Mental Clarity techniques that calm and prepare your mindStrategic Goal Setting for the Day to ensure your actions align with your ambitionsThe Morning Workout: Energizing Your Body for sustained energy and healthNutrient-Packed Breakfasts for Peak Performance to fuel your successJournaling: Capturing Thoughts and Intentions to track progress and inspire actionPrioritizing Tasks: The Art of Focus to maximize productivity and minimize overwhelmEach chapter provides actionable insights and practical steps to help you craft a morning routine that supports your highest potential. Whether youre building wealth, enhancing your personal growth, or seeking balance, these morning habits offer a proven roadmap to start strong every day.Scroll Up and Grab Your Copy Today!