Novedades del último mes en eBooks de Marketing y publicidad

Imagina un mundo en el que los negocios no solo sobreviven, sino que prosperan gracias a la perfecta sinergia entre creatividad humana e inteligencia artificial. Ese es el universo del Centauro Digital, donde la tecnologia se convierte en una herramienta eficaz para empresarios y emprendedores que buscan transformar sus negocios con la ayuda del marketing digital. En las paginas de este libro que no es un manual ni un tratado filosofico no solo encontraras una guia practica, sino tambien un mapa que echa mano de casos, herramientas innovadoras y estrategias que te ayudaran a incorporar los avances tecnologicos a tus iniciativas. El futuro no es un destino, sino una oportunidad. Y ahora es tu turno de combinar lo mejor de lo humano y lo digital para llevar tu negocio al siguiente nivel.

Vendas que Conectam é mais do que um guia sobre técnicas de vendas — é um convite para transformar cada negociação em uma relação humana autêntica.Neste livro, Hermógenes Monteiro mostra como a verda

The Robert Collier Letter Book distills persuasive correspondence into a replicable craft. Part manual, part anthology, it reproduces successful mail-order letters and dissects their structureheadline and opening, body copy, offer, guarantee, and postscript. Colliers plainspoken, rhythmic style advances a reader-first ethic: enter the conversation in your prospects mind, translate features into benefits, and move attention toward action. Rooted in the interwar boom of direct response, and in dialogue with Claude Hopkins while prefiguring John Caples, it couples psychological insight with disciplined testing, list selection, and timing. Collier was a seasoned mail-order practitioner tied to the Collier publishing enterprise, where he sold books and courses by post and tracked results with scientific rigor. His broader interest in applied psychology, evident in The Secret of the Ages, informs the books emphasis on motive, narrative, and proof. Recommended to copywriters, entrepreneurs, fundraisers, and students of rhetoric, this volume remains startlingly current. Its frameworks, case analyses, and humane ethic of service over hype translate seamlessly to email, ads, and landing pages. Read it to design offers, test intelligently, and persuade responsiblyone letter, one reader, at a time.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Você não precisa ser um expert em tecnologia para dominar o digital. Com uma linguagem acessível, exemplos reais e foco total em resultado, este livro é um mapa prático para quem quer acelerar as ve

Anúncios, notícias, redes sociais, fake news, clickbaits: como driblar o excesso de informação e criar conteúdo criativo que chame a atenção e gere engajamento? Em Clique aqui, Alex Schultz, CMO da M

Por anos, eu me questionava por que algo que eu considerava extraordinário estava despercebido pelos outros. A resposta não estava no que eu fazia — mas em como eu me posicionava. Foi quando descobri

Most professionals rely on LinkedIn but still feel invisible, underconnected, or trapped in shallow digital interactions that never turn into real opportunities . This book shows how to build a powerful networking ecosystem that goes far beyond profile updates and connection requests, using offline events, curated small groups, industry communities, and thoughtful onetoone outreach to create meaningful business relationships . You will learn how to identify the right rooms to be in, design your own micronetworking environments, and follow up in ways that feel human rather than transactional or spammy . Stepbystep playbooks help you turn conferences, coworking spaces, masterminds, alumni networks, and even hobbies into reliable sources of clients, collaborators, mentors, and referrals . Whether you are an entrepreneur, consultant, or ambitious professional, this guide helps you build a networking strategy that still works even if algorithms change or platforms disappear .

Most businesses leave money on the table by selling products one at a time instead of creating bundles that solve complete problems and make customers feel they are getting a deal . This book shows how to design product bundles that increase average order value, clear slow-moving inventory, and simplify the buying process for overwhelmed customers . Readers will learn the psychology behind why bundles work, how to choose the right products to group together, and how to price bundles so they feel irresistible without sacrificing profit margins . It covers different bundle types including themed sets, problem-solution packages, tiered offers, and subscription boxes, with clear guidance on which works best for different business models and customer segments . Through step-by-step frameworks, pricing formulas, and real-world examples, you will discover how to test bundle performance, optimize presentation on product pages, and use scarcity and urgency to drive conversions without feeling manipulative . Whether you sell physical products, digital goods, or services, this guide helps you create bundling strategies that boost revenue while delivering genuine value to customers who want simplicity and savings .

Trade shows offer a high-stakes stage where brands are made, deals are closed, and networks expand exponentially. Showtime Advantage reveals the insider tactics to stand out, attract your ideal audience, and convert booth visitors into loyal business partners. Learn how to choose the right events, design show-stopping displays, manage logistics, and build pre-show buzz that draws crowds. This book also teaches the art of real-time networkinghow to approach potential partners, pitch with confidence, and follow up effectively for maximum ROI. Packed with marketing insights, exhibitor checklists, and proven sales psychology, its your complete guide to mastering the trade show arena and leaving competitors in the shadows.

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavioranchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, youll gain the tools to price confidentlyand profit intelligently.