eBooks de Biografías y estudios de escritores, página 11 de 198

The Beginning of an ObsessionSteve Jobs wasnt just a visionary. He was a perfectionist, obsessed with detail on a scale few business leaders could match. From the earliest days of Apple, Jobs demonstrated an uncommon concern for quality and detail that would become the backbone of his corporate philosophy. This focus on excellence often went beyond the bounds of business logic and was reflected in every aspect of the companyfrom product design to user experience.Jobs founded Apple in 1976, alongside Steve Wozniak and Ronald Wayne. Although Apple was a pioneer in the development of personal computers, Jobss obsession was not only with technological innovations, but also with how people interacted with technology. For him, aesthetics were as important as functionality. This obsession with detail led Apple to create iconic products that revolutionized entire markets, such as the iPhone, iPad and MacBook.Jobs believed that user experience should not be separated from design and functionality. His mantra was clear: "Design isnt just what it looks like and feels like; design is how it works." He was committed to ensuring that every aspect of a product was treated with meticulous attention, from the packaging to the software that came with it.Practical example: The launch of the iPhone in 2007 perfectly exemplifies Jobss obsession with detail. Jobs was so immersed in the details of the touchscreen that he forced engineers to develop an interface that was intuitive and aesthetic, while also being responsive and functional. Apple spent years perfecting the design of the display, focusing on touch, feedback, and visual interaction. The iPhone was not just an innovative product, it was a work of art.

Introduction to the McDonalds Phenomenon McDonalds, one of the largest fast food chains in the world, is not just a household name, but a global phenomenon. Its products are consumed on an impressive scale and, most intriguingly, they have the power to create a sensory experience that keeps its consumers coming back for more, almost addictively. But what makes the taste of McDonalds so irresistible?In this chapter, well explore how food science, taste psychology, and product manufacturing processes play a crucial role in creating an experience that keeps customers coming back to your stores around the world. The central idea is that the combination of taste, texture, presentation, and even social interaction play a central role in building this obsession with a brands products.Throughout this book, well unravel the psychology behind McDonalds, as well as its food strategies. Well focus on how McDonalds doesnt just create food, but creates an immersive and addictive experience.Practical Example: Imagine walking into a McDonalds. The smell that envelops the room, the crunchy texture of the fries and the softness of the burger buns. Each of these elements is carefully designed to provide immediate sensory pleasure, creating the sensation that makes you want more. This sensation is not an accident, but rather the result of detailed studies on the behavior and neuroscience of taste.

The BMW Story - Roots of Innovation and GrowthBMWs history begins long before the brand became synonymous with luxury cars and unparalleled performance. Founded in 1916 by Karl Rapp, Bayerische Motoren Werke GmbH, or simply BMW, began its journey as a manufacturer of aircraft engines during the First World War. The company soon stood out for the precision and quality of its engines, attributes that would become trademarks of the brand throughout its evolution. After the war, with the ban on the manufacture of aircraft engines, BMW began to focus on engines for motorcycles and, eventually, automobiles.In the early years of its existence, BMW had a close relationship with technological innovation. The brand pioneered the development of powerful and compact engines, which allowed BMW to stand out in the motorcycle market, especially with the launch of the iconic R32 model. However, it was with the development of automobiles that BMW cemented its reputation for excellence.Over the decades, BMW has established itself as a symbol of German precision engineering, always seeking to innovate while maintaining a commitment to quality, performance and design. The transition into the automotive sector reached its peak in 1928, when the brand acquired the Eisenach automobile factory , allowing the manufacture of its first cars, such as the Dixi 3/15, a small model but with the quality that would come to define the brand.Practical example: Imagine the transition a BMW engineer would have to make when adapting aircraft engine concepts to the automotive environment. It would be a shift in focus from power, performance and durability to a completely different environment. This kind of flexibility and technical adaptability is what allows BMWs precision engineering to excel, ensuring that quality and innovation are maintained even in a new field.

THE UNEXPECTED RISE OF TIKTOKIn 2016, an app called Douyin was launched in China by the company ByteDance . Its international version, TikTok, followed shortly after in 2017. Within a matter of years, TikTok had become one of the most popular apps in the world, garnering a global user base of over a billion people. How did a short-form video platform manage to dominate the digital landscape so quickly, when other social networks such as Facebook, Instagram and Twitter were already well-established? The answer lies in a combination of technical, psychological and cultural factors.The first secret behind TikToks meteoric rise is its revolutionary algorithm. Unlike traditional platforms, which prioritize friends and pages followed by users, TikTok invests in a content feed based solely on users interests and behaviors, delivering videos directly related to what they have previously watched or interacted with. This allows any user, whether new or established, to have their posts seen by a global audience, with the potential to go viral very quickly. This system, called "For You Page" (FYP), is crucial to TikToks engagement experience.Additionally, TikToks ease of use and simple interface, combined with special effects and licensed music, have made it possible for anyone to create engaging videos without the need for advanced video editing skills. This focus on DIY has allowed for a democratization of content, which has attracted millions of creators.Practical example: An ordinary person, with no history of fame or followers, starts posting dance or comedy videos using popular TikTok songs. After a few days, one of their videos is shown on the For You Page of thousands of users and, thanks to the algorithm, their video goes viral, accumulating millions of views and new followers. This is a clear example of the power of the TikTok algorithm to promote content in a democratic way.Continued...

SUBWAYS PROMISING BEGINNINGS AND RISEThe story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initially called " Petes Super Submarines ". The goal was clear: to create a sandwich restaurant that was fast, affordable and healthy, something unusual in the gastronomic scene at the time. In an era dominated by burgers and fries, Subway emerged as an innovative proposal for fresh and quick meals.Over the following decades, Subway grew exponentially, with its proposal for customizing sandwiches, where consumers could choose the ingredients and assemble their options according to personal preferences. This do-it-yourself business model quickly spread, and Subway became one of the largest fast food chains in the world. The brand expanded to over 40,000 units, making Subway a household name and a dominant presence in the fast food industry.However, despite the global success, something started to change. The rise of competing brands, changing eating habits and internal pressures began to challenge the winning formula that had made Subway a giant. But what exactly happened behind the scenes at that fast food giant to make it lose its relevance?Practical Example: During a visit to a Subway store in 2015, a consumer who had been a loyal customer for years noticed a decrease in the level of service. While the sandwiches were still good quality, the service was more impersonal and the atmosphere in the store felt less welcoming. What appeared to be a simple oversight in the customer experience was actually a reflection of changes happening behind the scenes.

The Marketing Revolution of the 21st Century: The Tesla CaseTraditional marketing, which relies heavily on paid ads and visible media, is no longer the only winning strategy in the business world. Tesla, under the leadership of Elon Musk, has proven that a company can thrive without spending large sums on conventional advertising. The secret behind this is not a gimmick, but a meticulously planned approach that is both bold and innovative. Teslas impact on the automotive market is not only a result of its advanced electric vehicles, but also the way the brand has positioned itself as a symbol of innovation and desirability.Instead of spending millions on TV commercials or digital ads, Tesla built a loyal following of fans who, in their own right, became the brands biggest advocates and evangelists. Musks success with Tesla wasnt just about having a great product, but about deeply understanding the dynamics of social media, traditional media, and consumer psychology.Teslas marketing is centered around a series of creative tactics, many of which work through digital word-of-mouth and provocative actions. Elon Musk is a master at this, using his own persona as an extension of the brand. He understood that, instead of investing in paid advertising, he could generate enormous visibility for Tesla through a combination of smart strategies and bold actions. He has become a global influencer, whose words, stance and attitude generate immediate repercussions, whether on social media or in traditional media.The concept of "ad-free marketing" does not only refer to the absence of paid ads. It encompasses a way of generating desire and loyalty through a genuine emotional experience with consumers, creating a connection that goes beyond the simple act of selling a product. The consumer, in this case, becomes an advocate for the brand, in a cycle that feeds back and generates powerful and sustainable organic marketing.Practical Example: In 2018, Elon Musk tweeted about the launch of the Tesla Roadster into space, using a SpaceX Falcon Heavy rocket . This gesture did not cost any traditional advertising, but generated a massive global impact. The act was widely covered by the media and generated a flood of attention for the Tesla brand, without any direct investment in advertising.

Introduction to the World of Data and SpotifyThe digital revolution has transformed the way we consume music, and Spotify is one of the biggest drivers of this transformation. The streaming app, launched in 2008, has grown exponentially, not just as a music service, but as a platform that analyzes, collects and uses data on its users behavior to personalize the music experience for billions of people around the world. The key to Spotifys success is not only its vast library of music, but its ability to use data to influence, shape and even predict users musical tastes.The Era of Music StreamingBefore Spotify, the music industry was dominated by CD purchases, individual downloads, and of course, radio. While radio has been a dominant platform for introducing new music for decades, it has its limitations. Spotify, with its data-driven model, has revolutionized this dynamic by offering nearly unlimited access to music while also personalizing track suggestions based on users listening behavior.The Power of DataSpotifys biggest advantage over other music platforms is its ability to capture data. Every time a user listens to a song, skips a track, or saves a song to a playlist, Spotify collects this information and uses it to improve its music recommendations. Spotifys recommendation algorithm is powered by a wealth of data about users preferences, creating a personalized experience for each user.How Data Shapes Music PreferencesData collection goes beyond just choosing songs. Spotify monitors listening time, playlist engagement, repeat tracks, and even the times when a user is most likely to listen to a certain style of music. This data is then processed to create a detailed profile of each user, helping the platform predict which songs are most likely to appeal to them.Practical example: Imagine that you are a fan of pop music and frequently listen to the most popular tracks on the charts. Spotify, by noticing this pattern, can recommend similar songs that are starting to gain popularity, or even songs by emerging artists in the same style, influencing your musical tastes before you have even heard of them.

Humble Beginnings and Early GrowthThe story of Dominos Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNicks " in Ypsilanti , Michigan. With just over $500 and a dream, they began a journey that would forever change the landscape of the fast food industry. However, this journey was not easy from the beginning.Tom Monaghan , who took full control after selling his share to his brother for a used car, quickly realized that the companys differentiator needed to be something simple yet powerful: fast, convenient delivery. At the time, few pizzerias offered home delivery, and even fewer guaranteed it would be fast. Thats when he came up with the iconic slogan: "Delivery in 30 minutes or its free." This revolutionary promise attracted customers in droves and fueled the brands growth.Over the next few years, Dominos expanded rapidly, opening franchises across the United States. By 1978, the company had reached the 200-store mark. However, its initial success brought challenges. As the company grew, the quality of its products began to vary from store to store, and a lack of standardization became evident. In addition, the pressure to deliver on its promise of fast delivery led to accidents involving delivery drivers, resulting in lawsuits and tarnishing the brands reputation.Despite these difficulties, Dominos continued to grow, achieving global giant status by the 1980s. However, this rapid growth also planted the seeds for future problems. The company would face harsh criticism over the quality of its products and its brand image in the years to come.Practical Example: How to Apply the Concept of Differentiation in Your BusinessImagine youre starting a small artisanal coffee business. To stand out in a competitive market, think of something unique that will attract customers. For example, you could offer a personalized experience, such as coffees made with unique beans from different regions of the world, along with stories about local producers. This creates an emotional connection with consumers and sets your business apart from the competition.

Esta colección de ensayos sobre el humor en la obra de Samuel Beckett parte de una reacción contra la imagen estereotipada del premio Nobel irlandés de 1969 como autor solemne, angustiado y aburrido. Por el contrario, la mayoria de los expertos en su teatro, sus novelas y su poesia señalan el humor como parte fundamental de su universo creativo. Se trata, sin duda, de un humor complejo y que cumple muchas funciones en su escritura. Ademas, es un humor que cambia con el paso del tiempo, desde el humor satirico de sus primeros textos hasta los alivios comicos de las obras mas profundas de su ultima etapa, pasando por el humor descacharrante de sus novelas. Los articulos que aqui se reunen, escritos por especialistas de diversas universidades europeas y americanas, componen el variopinto mosaico que conforma la produccion literaria de un genio de la literatura del siglo XX, todo ello desde el prisma de la comicidad.

La extraña felicidad y otros textos literarios reúnedos tipos de escritura: por un lado, la manifestadaen forma de ensayos libres sobre obras y autoresdiversos (Revueltas, Malraux, Cheever, Baricco,Marechal, etc.) a los que el autor ha dedicadohoras de lectura y estudio y que desarrolla comoejercicios de clasificacion y encuadre al mismotiempo literario y filosofico. Por el otro, la que lohace en forma de textos breves de caracter propiamenteliterario, confeccionados a modo deviñetas impresionistas que fueron detonadosen su escritura por la lectura de fragmentos deobras tomadas de su biblioteca literalmente alazar o casi (Moby Dick, Oceano mar, la Etica deSpinoza, Los dias terrenales, etc.), y que han terminadopor ser un ejercicio sui generis de creacionliteraria en el que su capacidad poetica espuesta a prueba y ofrecida a la mirada del lectorcomo testimonio de un trabajo animado unica yexclusivamente por una sola pasion fundamentalpor la literatura.

La historia real de amor entre Delilah, joven afrodescendiente, y Levin, empresario danés, se desarrolla en un contexto de profundas desigualdades étnicas y sociales en las Islas Vírgenes Danesas casi al termino de la Primera Guerra Mundial. Revela que los intereses geopoliticos de los poderosos estan por encima de consideraciones humanas y eticas, evidenciando que decisiones tomadas en lejanos centros de poder ignoran las necesidades de las poblaciones afectadas, las cuales no son tomadas en cuenta. Por otro lado, se cuestiona la fidelidad de los eventos historicos en su generalidad y su incapacidad de reflejar la singularidad vivida por los individuos. En este entramado de ambiciones y manipulaciones, la verdad y el amor son victimas colaterales, y se duda si el relato historico en su totalidad es tal como se ha escrito, o es otra mera manipulacion de los hechos. ¿Realmente se vive tal cual la historia que figura en los libros? ¿O es una simplificacion de estos, una version manipulada que ignora la voz de quienes realmente vivieron esos eventos? Donde la verdad y el amor quedan supeditados a intereses imperiales. Siendo las circunstancias historicas actuales no diferentes a las de entonces, y la probabilidad de que se repitan cada vez mas probable.

El nombre de Ricardo Pérez Montfort está asociado con lo mejor de la producción en ciencias sociales y humanidades, porque a lo largo de varios años ha dado a conocer libros y artículos sobre una diversidad de temas que enriquecen el conocimiento de la historia, la sociedad y sus productos culturales. Sus textos se han convertido no solamente en obras obligadas de consulta para los academicos, sino que tambien han atraido a muy diferentes publicos, por su amable y diestra capacidad narrativa. De sus empeños proceden trabajos sobre la Revolucion mexicana, el nacionalismo, el racismo, los inmigrantes, el cine y la musica, siendo esta ultima una de sus pasiones declaradas. No sabemos si fue primero la interpretacion de algun instrumento o el analisis de lo observado en aquellas regiones que mas le han atraido, lo que si sabemos, es que no hay resquicio alguno sin que se encuentran claramente sus huellas, como podran comprobarlo los lectores que sigan este repaso de su muy extensa obra, cuyo fin es destacar sus aspectos mas relevantes. Participamos en este libro colegas que hemos seguido su trayectoria, que recibimos sus saberes en la catedra, en seminarios, congresos, foros, documentales, textos, y que pretendemos dar cuenta de sus numerosos intereses y de su avidez por el conocimiento. Ricardo Perez Montfort es, sin ninguna duda, merecedor de este homenaje por parte de quienes ademas hemos tenido la suerte de contar con su amistad.

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Un inolvidable y apasionante acercamiento a la figura de Cesare Pavese.«Es imposible no dejarse seducir por este hermoso intento de resurrección de Pavese.» Livres Hebdo«Un texto a la vez sencillo y

El volumen que los lectores tiene entre las manos busca hacer una presentación, en clave mexicana, de las diversas modalidades practicadas por este polígrafo infatigable: el verso, el ensayo, la narracion, la novela, el apunte periodistico, la parodia. Ademas de buscar dar una idea caleidoscopica del versatil y plastico testigo de la historia y de la accion de los otros, la galeria recapitula su presencia en las cartas, diarios y testimonios de amigos, como Alfonso Reyes y Jose Luis Martinez, entre otras voces. A esa causa se añaden los estudios y testimonios de amigos y estudiosos, como Eugenia Meyer, Angelina Muñiz-Huberman, Jose de la Colina, Francisco Caudet y Antonio Muñoz Molina. ¿Donde esta la frontera del aire? es a la par una guia y un haz biografico e historico que permitira a los lectores de este momento vislumbrar la fulgurante trayectoria de uno de los mayores escritores del exilio español que fue arraigandose en estas orillas sin perder su pristina y soberana raiz aventurera.

La señora Dalloway, de Virginia Woolf, narra un solo día en la vida de Clarissa Dalloway, una mujer de clase alta del Londres posterior a la Primera Guerra Mundial, mientras se prepara para una fiesta. A traves de una narracion de flujo de conciencia, la novela explora su amor pasado, sus remordimientos no expresados y el contraste entre su vida privilegiada y las luchas de Septimus Smith, un veterano de guerra que lucha contra un trauma.

Orlando, de Virginia Woolf es una novela que desafía los géneros y sigue la vida de Orlando, un poeta que se transforma misteriosamente de hombre a mujer y vive durante más de tres siglos. Abarcando desde la Inglaterra isabelina hasta el siglo XX, la novela explora la fluidez de genero, la identidad y el paso del tiempo. Ludica y poetica, desafia las narrativas tradicionales del amor, el arte y el autodescubrimiento.

«Cada página ofrece placer, el placer profundo y gozoso de ver trabajar a un escritor magistral. [...] Un regalo precioso.»Chicago TribuneAutor de novelas tan eminentes como Años luz o Todo lo que ha

Una vez más la música como hilo conductor. Cuarenta canciones son el pretexto, la columna vertebral, para esbozar los trazos y urdir la trama de una historia que se entreteje como cuando se hila un tapiz. Manolo tiene una ruta andada, sabe por donde quiere seguir y por cuales escaleras no quiere volver a bajar, tampoco a subir; porque al final el exito, como decia Dylan, es una extraña manera de fracasar. Elisa, que podia seguir siendo la misma persona toda la vida, tendra que descubrir que puede hacer consigo misma despues de esta casualidad que le permitira no solo atestiguar la reinvencion de un ser humano, sino la suya propia. Si la letra de una cancion constituye el cincuenta por ciento de la misma o mas, esta historia consigue el maridaje perfecto entre la letra y la musica de una partitura en la cual dos destinos quedan acompasados por los mismos ritmos.

Rumbo al territorio de los dioses es una obra que se despliega en dos partes: «Especies nativas» y «Especies foráneas», cada una de las cuales se compone de siete cuentos. En «Especies nativas» las h