COMO GESTIONAR LA COMUNICACION EN ORGANIZACIONES PUBLICAS Y NO LUCRATIVAS

HOW TO MANAGE COMMUNICATION. In public and non-profit organisations - This book shows that organisations must communicate with their public, that communication is equally or more important than work and that the lack of a budget is never a problem. It is an indispensable book for managers of organisations, especially written for those who are not experts in communication. It serves to sensitize on the importance that communication has as a management tool, to be aware of the communication limitations that their organisations have and to resolve them, to achieve that their organisational messages are listened to and to teach how to manage communication in their organisations in an excellent manner.