ANN ROWE

Travel and Tourism has been written to match the requirements of the Cambridge International Examinations (CIE) Career Award in Travel and Tourism: Standard Level. It is endorsed by CIE. Topics covered in the book include the travel and tourism industries, worldwide destinations, customer care, marketing and promotions, travel organisation and visitor services. The book combines case study materials with a practical approach to preparing for external assessments. It provides students with the skills and knowledge they need to work effectively in a fast changing environment.

Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate. This new title contains a wide variety of activities and questions to check and facilitate students' understanding, as well as case studies and illustrative examples encouraging subject-based knowledge and a truly international approach.