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HBRS 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT) Clayton M. Christensen
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EL DILEMA DE LOS INNOVADORES (THE INNOVATOR DILEMA) CUANDO LAS NU EVAS TECNOLOGIAS PUEDEN HACER FRACASAR A LAS GRANDES EMPRESAS Clayton M. Christensen