GARETH MORGAN

"This volume updates what has become a true classic in management literature. Sprinkled with contemporary examples, it incorporates the most recent themes in cognitive approaches, chaos theory, self-organizing systems, and metaphor analysis. Retaining its provocative framework, it is essential reading for any scholar or practitioner who must act or seek to understand the paradoxes and shifting visions of organizational life." (Linda L. Putnam ) "A fine, well-thumbed friend returns reborn and refreshed. No one who cares about organizations should miss this living classic." (Curt Lindberg, President ) "The new edition of Images of Organization leads the reader smoothly into the most recent debate among organizational scholars while preserving the elegance of the first edition. The reader is freed from compulsory and totalizing accounts of organizational life." (Antonio Strati,Professor ) "Images of Organization is MUST READING for practitioners in the overlapping fields of organizational design, management, learning, and change. . . . In Images, metaphor becomes an extraordinarily accessible and pragmatic tool. Gareth Morgan challenges us to flex our innate capacity to imagine and create-to image and evolve. . . . He is one of the most thorough researchers and imaginative theorists in the domain of organization. This piece of work is rich with examples and down-to-earth frames. ENJOY!" (Bill Veltrop ) "Gareth Morgan's new edition of Images of Organization is a classic work that will stir the imagination of readers for years to come. I recommend this superb contribution with unreserved enthusiasm." (Danny Miller,Professor of Business Administration ) "Gareth Morgan has improved importantly on the new edition of Images of Organization. It contains many new ideas such as 'design principles' for creating learning in organizations. There are also fascinating suggestions for practitioners, challenging their assumptions and replacing them with ones that are more likely to lead to effective performance." (Chris Argyris, James Bryant Conant ) "There aren't enough superlatives to describe Images of Organization. I have used Gareth Morgan's first edition as the main text in

�Imaginización� es una manera de pensar y organizar. Es una aptitud clave que ayudará al manager a comprender y desarrollar su propio potencial creativo y a encontrar soluciones innovadoras para prob