Gerd Gigerenzer

Reveals the secrets of fast and effective decision-making. This book analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ours

á ¿Hasta que punto intervienen el puro instinto en nuestras decisiones? ¿Cómo funciona nuestra intuición? ¿Que se esconde tras nuestro comportamiento moral, más allá de la reflexión y el razonamiento? ¿Que procesos instintivos intervienen en el salto de un portero de futbol para bloquear un balon, en la decision de unos padres por una u otra escuela para su hijo, en la eleccion de pareja de un amante, en la capacidad de unos simples aficionados para convulsionar el mercado de valores son la unica ayuda de sencillas reglas empiricas? El proceso para tomar decisiones correctas no consiste en amasar una gran cantidad de informacion, sino en descartar intuitivamente aquella que no necesitamos. Decisiones intuitivas propone un analisis de los multiples factores e influencias (innatas y adquiridas) que condicionan nuestro proceso de decision. Este libro, fruto de mas de diez años de novedosas investigaciones por parte de uno de los mas prestigiosos cientificos en la materia, indaga sobre la influencia del instinto en nuestras decisiones y llega a conclusiones sorprendentes. a Una revolucion en la ciencia cognitiva que asesta un fenomenal golpe a favor de la cordura en la aproximacion a la racionalidad humana, Herbert Simon, premio Nobel de Eco

A new eye-opener on how we can make better decisions--by the author of "Gut Feelings" In this age of big data we often trust that expert analysis--whether it's about next year's stock market or a person's risk of getting cancer--is accurate. But, as risk expert Gerd Gigerenzer reveals in his latest book, "Risk Savvy," most of us, including doctors, lawyers, and financial advisors, often misunderstand statistics, leaving us misinformed and vulnerable to exploitation. Yet there's hope. In "Risk Savvy," Gigerenzer gives us an essential guide to the science of good decision making, showing how ordinary people can make better decisions for their money, their health, and their families. Here, Gigerenzer delivers the surprising conclusion that the best results often come from considering less information and listening to your gut.

Enlightening impassioned powerful The Times From dating apps and self driving cars to facial recognition and the justice system the increasing presence of AI has been widely championed but there are limitations and risks too In this book Gigerenzer shows how humans are often the greatest source of uncertainty and when people are involved unwavering trust in complex algorithms can become a recipe for disaster We need now more than ever to arm ourselves with knowledge that will help us make better decisions in a digital age Filled with practical examples and cutting edge research How to Stay Smart in a Smart World examines the growing role of AI at all levels of daily life with refreshing clarity This book is a life raft in a sea of information and an urgent invitation to actively shape the world in which we want to live Masterful an essential read Gary Klein author of Sources of Power One of the world s most eminent psychologists Spectator

Un análisis de los múltiples factores e influencias en la toma de decisiones.El proceso para tomar decisiones correctas no consiste en amasar una gran cantidad de información, sino en descartar intuitivamente aquella que no necesitamos.Decisiones instintivas propone un analisis de los multiples factores e influencias (innatas y adquiridas) que condicionan nuestro proceso de decision. Este libro, fruto de mas de diez años de investigacion por parte de uno de los mas prestigiosos cientificos en la materia, llega a conclusiones sorprendentes.

Reflection and reason are overrated Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition_a suite of gut feelings that have evolved over the millennia specifically for making decisions "Gladwell drew heavily on Gigerenzers research But Gigerenzer goes a step further by explaining just why our gut instincts are so often right...

For anyone who's read "Blink" and wants to know more, this book will appeal to business people, scienctists and the plain curious. Gigerenzer, a psychologist and behavioural expert, reveals the secrets of fast and effective decision making.

Um remédio eficaz e acessível contra a desinformação, este livro é um guia essencial para tomarmos decisões inteligentes e seguras.Na era da big data , é fácil acreditar que nossas previsões para o f