JUAN M. SERRANO

After analyzing this case study with thousands of executives from all over the world, the author proposes the legendary story of the Titanic as a means to draw out practical lessons and highlight important mistakes that should be avoided. Especially valuable for teams that are good at what they do, but that want to ensure the sustainability of their success.

El autor se basa en el caso del famoso naufragio con el fi n de ofrecer valiosos consejos prácticos a las empresas y explicar los peligros del exceso de confianza.