THOMAS NAGLE

For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets.

La fijación del precio de cualquier producto puede conducir a fracasos o a grandes éxitos rentables. Nagle y Holden, los autores de Estrategia y tácticas para la fijación de precios, le ofrecen en este libro un enfoque conceptual que le enseñara la forma