Libros de Economía internacional, página 7 de 125

ether you run a giant corporation or workin a small business, it's more than likely thatyou regularly deal with people of differentcultures-from customers and suppliers tosalespeople and colleagues. It simply can't be overstated: You will havetrouble succeeding in business today if youdon't appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today'sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You'll learn how: Intel's powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You'll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business-fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

Negociación para el comercio internacional es un libro del autor Peña Andrés, Cristina editado por MARGE BOOKS. Negociación para el comercio internacional tiene un código de ISBN 978-84-16171-18-7, de la coleccion BIBLIOTECA DE LOGISTICA y consta de 136 Paginas.

Joseph Stiglitz''s landmark book lifted the lid on how globalization was hurting those it was meant to help. Many of its predictions came true, and it became a touchstone in the debate. This major new edition looks afresh at the continuing mismanagement of globalization, and how it has led to our current political and economic discontents. Globalization can still be a force for good, Stiglitz argues. But the balance of power has to change. Here he offers real, tough solutions for the future.''A massively important political as well as economic document ... we should listen to him urgently'' Will Hutton, Guardian''Stiglitz is a rare breed, an heretical economist who has ruffled the self-satisfied global establishment that once fed him. Globalization and its Discontents declares war on the entire Washington financial and economic establishment'' Ian Fraser, Sunday Herald''Gripping ... this landmark book shows him to be a worthy successor to Keynes'' Robin Blackburn, Independent

Deuda externa, tráfico de drogas (y el consumo estadunidense), migración y política exterior, son sólo algunos de los problemas compartidos por ambos países y motivo de análisis en este libro. Autores mexicanos y norteamericanos abordan las relaciones bilaterales, revisan los antecedentes de cada problema y hacen interesantes recomendaciones.