📱 eBook en inglés THE ENEMY CONVERSION

"The Enemy Conversion – Making people like you by asking for a favor" explores the "Ben Franklin Effect." The Founding Father famously won over a rival legislator not by doing him a favor, but by asking to borrow a rare book from him. When the rival obliged, he had to rationalize his own behavior: "I lent him a book, so I must like him."
Social psychologist Henry Franklin explains the mechanism of cognitive dissonance. Our brains hate inconsistency. If we help someone we dislike, our brain rewrites our attitude to match our action. The book provides a toolkit for using this counter-intuitive strategy to heal rifts, build rapport, and turn haters into fans.
"The Enemy Conversion" flips the script on people-pleasing. Instead of trying to buy affection with gifts, it teaches readers to give others the gift of being helpful, creating a bond that is scientifically proven to be stronger.