📱 eBook en inglés TRAPPED IN THE FAMILIAR

Why do brilliant experts often fail to solve problems that a novice can figure out in minutes? The answer lies in a cognitive trap that punishes experience. When we successfully solve a problem using a specific method, our brain physically wires itself to default to that exact solution in the future.
This phenomenon is known as the Einstellung Effect. It is a state of cognitive rigidity where our existing knowledge literally blinds us to simpler, more elegant solutions. In fast-paced business environments and creative fields, this mental mechanization transforms our hard-earned expertise into our greatest liability, trapping us in outdated paradigms.
Clara Bennett dissects the neurology of habituated thinking. She uncovers the hidden mechanics of how our brain conserves energy by bypassing lateral thought, and provides actionable frameworks to shatter these invisible mental constraints. You will learn how to actively unlearn comfortable routines and force your mind to see alternative paths.
True innovation requires breaking the mold of your own experience. Master the techniques to bypass the Einstellung Effect and reclaim the flexible, creative power of a beginners mind.