eBooks de , página 80 de 275

This book examines marketing frameworks grounded in genuine value demonstration rather than manipulative tactics or exaggerated claims. It explores how businesses build sustainable customer relationships through transparent communication, accurate representation, and persuasion techniques that respect audience intelligence. Through analysis of ethical messaging principles, trust-building mechanics, and long-term reputation management, the book reveals patterns in how credible brands attract customers without resorting to pressure tactics or false urgency. It addresses tensions between conversion optimization and authenticity, investigating how successful marketers balance commercial objectives with ethical standards while maintaining competitive effectiveness. Readers will explore systematic approaches to crafting compelling messages that inform rather than manipulate, positioning offerings honestly while highlighting genuine advantages, and building marketing systems that generate sustained results without damaging brand integrity. The book navigates challenges in competing against aggressive marketing tactics, maintaining ethical boundaries when market pressure intensifies, and measuring marketing effectiveness beyond immediate conversion metrics. It reframes assumptions about what drives purchasing decisions and reveals how transparent, respectful marketing often outperforms hype-driven approaches in customer lifetime value and referral generation. The focus remains on constructing persuasion strategies that align business success with customer benefit, examining how ethical marketing practices create competitive advantages through reputation and trust rather than manipulation.

A spine-tingling stage play from an award-winning playwright - a haunted house story for our times.When an out-of-work actor takes a job playing a ghost at an old country manor, he expects a few cheap scares but soon uncovers something far more frightening.Filled with haunting tricks, chilling twists and a generous dose of dark humour, Tim Foleys play It Walks Around The House At Night was directed by Neil Bettles in a production by ThickSkin, which toured the UK in 2026.

Laura Thompsons grandmother Violet was one of the great landladies. Born in a London pub, she became the first woman to be given a publicans licence in her own name. Just as pubs defined her life, she seemed in many ways to embody their essence.Laura spent part of her childhood in Violets Home Counties establishment, mesmerised by her gift for cultivating the mix of cosiness and glamour that defined the pubs atmosphere, making it a unique reflection of the national character. Her memories of this time are just as intoxicating: beer and ash on the carpets in the morning, the deepening rhythms of mirth at night, the magical brightness of glass behind the barThrough them Laura traces the story of the English pub, asking why it has occupied such a treasured position in our culture. But even Violet, as she grew older, recognised that places like hers were a dying breed, and Laura also considers the precarious future they face. Part memoir, part social history, part elegy, The Last Landlady pays tribute to an extraordinary woman and the world she epitomised. It was selected as a Spectator book of the year in 2018.

Este livro evidencia o papel da afetividade na relaço professor-aluno como elemento essencial na constituiço da autoestima e na construço do projeto de futuro dos estudantes. A obra apresenta uma pesquisa inedita desenvolvida com professores e estudantes da Educaço Profissional e Tecnologica, cujos resultados demonstram, de forma sensivel e fundamentada, como a dimenso afetiva dessa relaço influencia a formaço pessoal e o desenvolvimento da autoestima profissional dos estudantes.Amparada, sobretudo, nas concepçes de Jean Piaget, Lev Vygotsky e Henri Wallon, a autora analisa como a afetividade permeia e influencia os processos de aprendizagem e as interaçes interpessoais.A obra revela que o vinculo afetivo estabelecido entre professor e aluno transcende a simples transmisso de conhecimentos, configurando-se como fator determinante para o desenvolvimento da autoconfiança, do sentimento de pertencimento, do senso de competencia, da valorizaço pessoal e para a consolidaço da autoestima profissional.Trata-se, portanto, de uma obra original e indispensavel para a compreenso da afetividade e para o aprimoramento da pratica docente.

Este livro analisa criticamente a implementação do Sistema de Garantia de Direitos da Criança e do Adolescente vítima ou testemunha de violência na Região Metropolitana de Campinas, articulando funda

Esperando um romance histórico de horror e fantasia, o leitor de O Canto do Tempo se surpreenderá com a forma que o livro ultrapassa as fronteiras do gênero. Através de uma narrativa não convencional

We quit too early. The moment learning becomes difficult, the moment progress slows to a crawl, we assume we lack talent and abandon the pursuit. But the learning curve is not linear. It is deceptive. Most growth happens invisibly, beneath the surface, during periods that feel like stagnation.This book reveals the hidden mechanics of skill acquisition. Understand the plateau phase where improvement seems impossible but neural pathways are rewiring. Learn why beginners improve rapidly while experts inch forward slowlyand why both are normal. Discover the difference between learning and performance.The path to mastery is not a smooth climb. It is a series of flat stretches interrupted by sudden leaps. Trust the process. Stay in the game long enough to see the breakthrough. Most people quit one repetition before the miracle. Do not be most people.

This book examines the operational and strategic frameworks behind effective minimum viable product development in entrepreneurial contexts. It explores how founders navigate the tension between feature completeness and market learning velocity, revealing patterns in how successful early-stage ventures construct offerings designed primarily for validation rather than perfection. Through analysis of scope decisions, feedback integration mechanisms, and iteration cycles, the book investigates what separates productive experimentation from aimless building. It addresses the friction between founder vision and market reality, examining how entrepreneurs determine which assumptions require testing first and how they interpret customer signals without over-pivoting or under-responding. Readers will explore systematic approaches to defining core value propositions, structuring experiments that generate actionable insights, and building feedback channels that inform meaningful product evolution. The book navigates challenges in resisting feature expansion, managing stakeholder expectations around minimal releases, and maintaining strategic clarity while adapting to market input. It reframes assumptions about what constitutes a viable product and reveals how disciplined constraint in initial development accelerates genuine learning. The focus remains on the mechanics of rapid validation cycles and the organizational discipline required to prioritize learning over building in uncertain market conditions.

Becoming rare by combining common abilities. Do not be the best. Be rare. That is the formula for success in a crowded world. This book teaches you how to stack ordinary skills into a rare combination.You do not need to be the worlds best programmer. But if you can code, write well, and understand sales, you are suddenly a unicorn. The magic is in the intersection. Individual skills have millions of competitors. Combinations have almost none.We analyze which skills stack best. Hard skills plus soft skills. Technical knowledge plus communication. Creativity plus data analysis. Learn to identify gaps in the market and build your skills strategically. The goal is not perfection. The goal is uniqueness. Get good enough at three valuable skills, and you become irreplaceable.

We have been sold a lie. The modern self-help industry tells us that success is about willpowerthat if you just try harder, resist more, and push through, you will achieve anything. But science tells a different story. Willpower is not a character trait; it is a finite resource that depletes throughout the day.This book dismantles the willpower myth and reveals the truth: environment shapes behavior far more than determination ever could. Learn why removing temptation beats resisting it, why automating decisions conserves mental energy, and why identity-based habits outlast goal-based motivation.Stop fighting yourself. Instead, engineer your surroundings. Make the good choice the easy choice. When willpower failsand it always doesyour environment will carry you forward. This is not about being stronger. It is about being smarter.

Learn Hungarian Through Reading: 10 Simple Texts for Adult Beginners (A1A2)Are you ready to improve your Hungarian while exploring everyday life, culture, and traditions? This book is designed especially for adult beginners, using simple, natural Hungarian in ten engaging texts.From Budapests famous landmarks to village life, traditional foods, holidays, and cafes, each text gives you a glimpse of Hungary through practical, easy-to-understand language. Every story, letter, or informational text is accompanied by clear questions, suggested answers, and full English translations, so you can check your understanding and learn with confidence.Whether you are starting your Hungarian journey or looking for structured reading practice, this book makes learning enjoyable and meaningful as you explore Hungary, one text at a time!

Most companies do not fail because of bad products. They fail because nobody told them the product was bad until it was too late. The feedback vacuum is the silent killer of organizations. Employees see problems but stay quiet. Customers hate the experience but never complain.This book is about breaking the silence. We examine why feedback systems fail even when they exist. Anonymous surveys get ignored. One-on-one meetings become performances. Exit interviews happen too late. The problem is not a lack of channelsit is a culture that punishes honesty.Learn how to build psychological safety where truth-telling is rewarded, not feared. The best organizations are not the ones with the smartest people. They are the ones where information flows freely and bad news travels fast. Criticism is not disloyalty. It is care.

When a beautiful woman walks into Sam Spades office with a story about a missing sister, the cynical private eye expects a routine case. But within hours, his partner is dead, and Spade is entangled in a lethal web of greed, betrayal, and murder.At the center of it all is a mysterious, jewel-encrusted statuette of a falcona "black bird" that men have killed for throughout history. Pursued by a trio of eccentric, ruthless criminals, Spade must navigate the fog-filled streets of San Francisco, where trust is a luxury he cant afford. In a world where everyone has an angle, he must stay one step ahead of the police and the killers alike.Dashiell Hammetts masterpiece is the definitive hard-boiled detective novel. With its razor-sharp dialogue and unflinching realism, it birthed the legend of the private eye and remains a cornerstone of 20th-century American literature.Enter the shadows. Find the bird. Discover the cold, hard truth.

What does it mean to be a good dog? Are tennis balls always real? Is a bark ever truly worse than a bite?All these questions and more are answered in Philosophers Dogs, the groundbreaking treatise that has been dog years in the making. The book reveals a long-kept secret: that every human philosopher has stolen their best ideas from their canine companions, shamelessly disguising the dogs original thoughts as their own.Featuring beautiful illustrations alongside meticulously researched historical fact,* Philosophers Dogs follows the trials, tribulations and tail-wagging of the pooches owned by famous philosophers and essayists. It is a vital addition to the bookshelves of philosophy buffs and dog lovers alike, packed with insights hitherto (wrongly) attributed to everyone from Confucius to Simone de Beauvoir via Socrates, Karl Marx and Mary Wollstonecraft.*Not necessarily historical or factual.

O foco do livro está na análise da estratégia discursiva do Banco Mundial, até o início do século XXI, caracterizado como organização central no campo discursivo do desenvolvimento, a qual dissemina

This book examines the operational and relational dynamics involved in transitioning freelance practices from project-based billing to retainer arrangements. It explores how independent professionals construct predictable revenue streams by reframing service delivery, establishing ongoing client relationships, and designing retention-focused business models. Through analysis of pricing structures, scope management, and client communication frameworks, the book reveals the mechanics of sustainable retainer practices. It addresses tensions between flexibility and consistency, investigates patterns in how successful freelancers position ongoing services, and reframes assumptions about what clients value in long-term partnerships. Readers will explore the systematic approaches to qualifying retainer-appropriate clients, structuring monthly deliverables, and managing capacity while maintaining service quality. The book examines challenges in converting existing project clients, establishing boundaries around scope creep, and building operational systems that support recurring revenue. It navigates the financial planning advantages of predictable income streams and the strategic implications for business stability and growth trajectories in independent professional practice.

This book examines the operational and strategic frameworks that enable businesses to transform one-time transactions into enduring customer relationships characterized by sustained revenue contribution. It explores how organizations construct retention systems through service excellence, proactive engagement patterns, and value delivery that compounds over customer lifecycles. Through analysis of churn dynamics, loyalty mechanics, and relationship lifecycle management, the book reveals patterns in how successful businesses anticipate customer needs, address friction points before defection occurs, and create switching costs through genuine value rather than contractual obligation. It addresses tensions between acquisition focus and retention investment, investigating how businesses allocate resources to maximize customer lifetime value while maintaining growth trajectories. Readers will explore systematic approaches to identifying early warning signals of customer disengagement, designing intervention strategies that re-establish value perception, and building feedback systems that surface satisfaction issues before they become retention problems. The book navigates challenges in maintaining service quality as customer bases scale, personalizing attention without unsustainable resource allocation, and measuring retention economics to justify investment in relationship maintenance. It reframes assumptions about customer loyalty drivers and reveals how deliberate retention architecture generates more predictable revenue than perpetual acquisition efforts while reducing marketing costs substantially over time.

This book examines the structural dynamics that establish professional authority and generate demand through reputation rather than promotion. It explores how individuals construct personal brands that attract opportunities organically by positioning expertise, demonstrating competence publicly, and building recognition within specific professional domains. Through analysis of content strategy, thought leadership mechanics, and audience relationship patterns, the book reveals how authority-based positioning operates differently from traditional advertising approaches. It addresses the tension between visibility and credibility, investigating how professionals signal expertise without self-promotion fatigue while establishing trust through consistent value delivery. Readers will explore systematic approaches to defining distinctive professional positioning, selecting communication channels that compound recognition, and creating content frameworks that demonstrate capability rather than claim it. The book navigates challenges in maintaining authenticity while scaling personal visibility, managing the time investment required for authority building, and converting reputation into commercial opportunity. It reframes assumptions about what constitutes effective personal marketing and reveals how strategic expertise demonstration creates sustained demand. The focus remains on constructing reputation systems that generate inbound interest, examining how professionals leverage their knowledge assets to build market presence that operates independently of paid promotion.

You are waiting for permission that will never come. Approval from your boss. Validation from your parents. Recognition from the industry. Permission addiction is the quiet paralysis that keeps talented people trapped in lives they do not want.This book is the intervention you need. We dissect the psychological roots of approval-seeking behavior. How childhood conditioning creates adults who cannot act without external validation. How schools teach obedience and call it education.The irony is that the people whose permission you seek do not have your answers. They have their own fears and biases. Waiting for someone else to greenlight your dreams is outsourcing your life to people who do not live it. Nobody is coming to save you. Nobody is coming to approve you. And that is the most liberating truth you will ever hear.

Ebenezer Scrooge is a man of business, a squeezing, wrenching, grasping old sinner whose heart is as cold as the London ice. To him, Christmas is a "humbug," an unwanted interruption to the pursuit of profit. But on one fateful, freezing Christmas Eve, the ghost of his deceased partner, Jacob Marley, arrives to deliver a chilling warning from beyond the grave.Over the course of a single night, Scrooge is visited by three spirits: the Ghosts of Christmas Past, Present, and Yet to Come. Together, they take him on a haunting journey through his own life, revealing the joys he has lost, the suffering of those around him, and the lonely, forgotten end that awaits him if he does not change his ways.Charles Dickens beloved masterpiece is more than a seasonal tale; it is a profound celebration of redemption, compassion, and the enduring power of the human spirit. It remains the most famous ghost story ever told.Rediscover the magic of a timeless classic and the true meaning of Christmas.