Novedades del último mes en eBooks de Economía financiera

"El poder inmenso que se les dio a los bancos centrales en estas últimas décadas es para mí el síntoma de una crisis democrática."¿A qué intereses responden hoy los bancos centrales? ¿Cómo se construye su legitimidad en una sociedad democratica? ¿Cual es su papel en el financiamiento del Estado de bienestar y en la transicion ecologica?En Moneda y democracia, Eric Monnet ofrece algunas respuestas para estos interrogantes y se propone, en especial, repensar la funcion de los bancos centrales mas alla del control de la inflacion y la estabilidad financiera. Recorre vinculos historicos entre moneda, credito y politicas publicas, y plantea la necesidad de reforzar los mecanismos democraticos que regulan la accion de estas instituciones clave. Ademas, traza una cartografia de los desafios actuales: desde la creacion de dinero y la compra de deuda publica hasta el desarrollo de monedas digitales. Monnet discute los limites del modelo vigente y sugiere formas concretas de recuperar el control ciudadano sobre decisiones que afectan de manera profunda el rumbo economico y social de nuestras sociedades: los bancos centrales deben ser la herramienta de la democracia.

¿Cuánto cuesta soñar en grande? Este libro narra la travesía real de Oscar Humberto López Juárez, quien cambió la comodidad de un sueldo seguro por la adrenalina de emprender.De un boliche a una tienda de abarrotes online, cada capitulo registra los vertigos, la alegria y el desgarro de perseguir una vision.Veras nacer un negocio, celebrarlo, verlo tambalearse bajo deudas, sentir la bancarrota y, sobre todo, descubrir como el fracaso se vuelve un profesor exigente pero imprescindible.En paginas honestas y cercanas, el autor comparte el duelo, la culpa, el apoyo familiar y la chispa que rehace los sueños. El precio de soñar en grande no promete recetas magicas; ofrece una brujula emocional y practica para todo aquel que se atreva a saltar al vacio y volver con alas.Un relato inspirador de resiliencia, aprendizaje y esperanza.

La Unión Europea debe consolidar su posición como líder mundial en tecnología, innovación y energía limpia. Europa debe afrontar los retos clave y aprovechar su actual ventaja competitiva para aumentar la competitividad, fomentar el crecimiento economico y mostrar al mundo como garantizar una satisfactoria transicion a la energia verde. En resumen, Europa debe:Promover una mayor integracion de mercado unico de la UE y simplificar su acceso. La fragmentacion del mercado que provocan las diferencias normativas y estructurales impide que las empresas puedan sacar el maximo partido del mercado europeo en su conjunto. Esto resulta especialmente evidente en el caso de las empresas innovadoras: el 74 % menciona que las incoherencias normativas suponen un obstaculo para ampliar sus actividades empresariales. La simplificacion de las tareas de cumplimiento normativo podria reducir los costes, que actualmente representan alrededor del 1,8 % de la facturacion de las empresas (2,5 % en el caso de las pequeñas y medianas empresas). Canalizar la inversion hacia empresas jovenes innovadoras y la transformacion digital en general. Europa cuenta con una solida base cientifica y una robusta capacidad industrial, pero las empresas innovadoras suelen atravesar dificultades para captar los fondos necesarios para expandir sus negocios. Las empresas europeas tambien han avanzado menos en la integracion del analisis de macrodatos y la inteligencia artificial en su produccion y sus servicios: la proporcion de empresas de la UE que utilizan estos servicios es 6 puntos porcentuales inferior a la de Estados Unidos. Una mayor adopcion podria suponer un aumento significativo de la productividad para las empresas europeas. Acelerar la transicion verde. Europa debe combinar sus ambiciosos objetivos climaticos con una hoja de ruta realista y pragmatica que ayude a las empresas a aprovechar las oportunidades que ofrece la transicion verde. La revolucion energetica esta en pleno apogeo. En 2024, casi la mitad (48 %) de la demanda de electricidad de Europa se vio satisfecha con energia renovable, lo que contribuyo a un descenso del 13 % en las emisiones derivadas de la generacion de energia durante el año. El liderazgo climatico de Europa tambien esta dando sus frutos en el plano economico, ya que las empresas de la UE se benefician de las crecientes exportaciones de tecnologias hipocarbonicas. Las exportaciones europeas de esos productos han aumentado un 65 % desde 2017, en comparacion con el 79 % de China y solo el 22 % de Estados Unidos. A traves de una colaboracion reforzada, inversiones especificas y un marco normativo coherente, Europa puede aprovechar su ventaja competitiva para impulsar el crecimiento sostenible, el liderazgo tecnologico y la resiliencia economica en un panorama mundial caracterizado por una competencia cada vez mayor.

Este libro presenta resultados de investigación orientados al análisis de modelos, condiciones y dimensiones teóricas desde las cuales se identifican y valoran las prácticas de gestión del conocimiento implementadas en organizaciones destacadas e innovadoras de Colombia. Se abordan cinco dimensiones teoricas que conforman un modelo util para el estudio empirico de practicas relacionadas con las personas, la organizacion, la gestion, el conocimiento y la tecnologia.La obra esta estructurada en cuatro capitulos. El primero expone los antecedentes, modelos, diagnostico e implantacion de la gestion del conocimiento. El segundo profundiza en las condiciones y dimensiones teoricas asociadas a dichas practicas. El tercer capitulo desarrolla los elementos metodologicos y presenta un analisis empirico de las practicas observadas. Finalmente, el cuarto capitulo ofrece una reflexion prospectiva sobre innovacion y gestion del conocimiento en el contexto colombiano.Se trata de un libro de caracter multidisciplinario, dirigido a estudiantes, profesionales y empresarios, con especial relevancia para areas de formacion como la administracion, la ingenieria y la psicologia organizacional. Resulta de particular interes para quienes estudian las organizaciones empresariales desde una perspectiva centrada en el aprovechamiento del recurso humano y sus conocimientos como motor para la innovacion.Incluye:1. Un analisis integral de la gestion del conocimiento en Colombia, considerando personas, organizaciones y procesos.2. El estudio estadistico que respalda su aplicacion empresarial.3. La exploracion de la relacion entre gestion del conocimiento e innovacion en empresas colombianas.4. Los fundamentos teoricos sobre gestion del conocimiento e innovacion.

O Despertar do Líder não é apenas mais uma história de liderança, é uma jornada real e envolvente que conecta e inspira. Rafael Saltier, um executivo em busca de equilíbrio entre carreira e família,

A obra em questão aborda a temática da sustentabilidade ecológica e realiza esse estudo por meio da Teoria do Decrescimento com o escopo de buscar uma solução para o meio ambiente e sustentabilidade

Esta obra nasceu para que mulheres sejam ricas de propósito, e jamais por um acaso, assim como é voltada as que querem transformar suas vidas e seus negócios com propósito, estratégia e alma.Neste livro inspirador, Michele Bouvier Sollack apresenta uma metodologia pratica que une produtividade assertiva, inteligencia emocional e viso estrategica para gerar lucros reais, no so financeiros, mas tambem emocionais, relacionais e espirituais. Com uma linguagem direta, acolhedora e motivadora, a autora conduz a leitora por uma jornada de autoconhecimento, clareza e aço, mostrando como e possivel empreender com o coraço sem abrir mo de resultados consistentes e uma vida plena.A obra oferece ferramentas praticas, reflexes poderosas e exemplos reais para ajudar mulheres a vencer bloqueios internos, tomar decises com confiança, praticar o autocuidado, celebrar pequenas vitorias e desenvolver uma mentalidade resiliente. Se voce esta pronta para deixar o piloto automatico, redefinir o sucesso e se tornar verdadeiramente rica por dentro e por fora esta leitura e para voce.

Com o avanço da internet e a popularização da tecnologia móvel, o setor financeiro passou por profundas transformações. As fintechs, empresas que oferecem serviços financeiros exclusivamente por meio

Offshore, Criptomoedas e Anonimato: Arquitetura Secreta é um guia estratégico para empresários, investidores e planejadores patrimoniais que operam no mais alto nível de proteção e estruturação de at

Habeas Cripto é o guia essencial para quem deseja atuar, com rigor técnico e visão estratégica, na nova fronteira do Direito: a criptoeconomia. Voltado a advogados, juristas e profissionais que enfre

In a world where apps are no longer just tools but intelligent companions, How to Develop Apps with ChatGPT is your complete guide to building powerful, scalable, and engaging AI-powered applications from the ground up. This book takes you step-by-step through the process of transforming ideas into fully functional ChatGPT-driven solutionswhether youre an experienced developer, an ambitious entrepreneur, or simply curious about the future of app development.Across fifteen comprehensive chapters, youll learn how to set up your development environment, master the fundamentals of the ChatGPT API, and design your app with purpose-driven features. Youll dive deep into integrating conversational intelligence, managing user input, and preserving context for seamless interactions. Youll also discover how to enhance user experience, secure your app against vulnerabilities, troubleshoot effectively, and prepare it for real-world deployment.The journey doesnt stop at launchthis book also covers scaling for growth, monetizing your app strategically, and exploring the evolving role of AI in application development. By the end, youll not only know how to build with ChatGPT, but youll also have the vision to innovate with it, creating apps that learn, adapt, and truly connect with users.Packed with practical insights, real-world considerations, and forward-thinking strategies, How to Develop Apps with ChatGPT is more than a technical manualits your blueprint for building intelligent applications that stand out in a rapidly changing digital landscape. Whether your goal is to streamline workflows, personalize user experiences, or create the next big AI-driven product, this book equips you with the knowledge and confidence to bring it to life.

Deepseek for ProductivityIn a noisy, fast-moving world that glorifies hustle but leaves you feeling scattered and drained, theres a growing hunger for something moresomething quieter, more powerful, more lasting. Deepseek for Productivity is the answer to that hunger. Its not a manual for working harder or squeezing more into your calendar. Its a framework for working better. A guide to help you create not just output, but meaningful, sustainable progress rooted in clarity and inner strength.Inside This Book, Youll Discover:The Noise and the Drift why its so easy to lose your focus in modern life, and how to reclaim itWhat Is Deepseek? the guiding concept that redefines productivity beyond conventional tacticsWhy Shallow Work Fails You how surface-level engagement sabotages long-term successDesigning a Focus-Centric Mindset internal rewiring that transforms how you work from the inside outThe Ritual of Intentional Startups how to start your day with presence and directionEliminating Hidden Distractions uncover the invisible forces quietly stealing your best hoursThe Power of Single-Tasking break free from the myth of multitasking and rediscover the art of full engagementThrough each chapter, youll be challenged to slow downnot to do less, but to do what matters more fully. Youll find practical strategies blended with powerful insights, helping you escape the shallows and step into depthnot once, but sustainably.If youre ready to stop spinning and start aligning, if youre ready to stop chasing and start choosing, this is the guide that will help you design a more meaningful way to work and live.Scroll Up and Grab Your Copy Today!

YouTube Influencer GuideAre you ready to turn your passion into influence and your content into a thriving digital brand? YouTube Influencer Guide is your complete roadmap to building, growing, and monetizing a successful YouTube channel from scratchwithout chasing trends, relying on luck, or getting lost in algorithm myths.This book takes you behind the scenes of what it really takes to thrive as a creator in todays competitive landscape. From identifying your unique voice to leveraging analytics and diversifying your income streams, every chapter is designed to help you move with clarity and create with confidence.Whether youre just getting started or youre already uploading but not seeing the traction you want, this guide equips you with proven strategies, creative insights, and powerful mindset shifts to accelerate your growth and build real authority in your niche.Inside This Book, Youll Discover:How to find your niche and develop a unique, magnetic voice that attracts loyal viewersThe right way to set up your channel for long-term success and maximum discoverabilityCreative systems to generate compelling content ideas that keep your audience engagedThe essential production techniques that elevate your videos and build professional credibilitySecrets to crafting thumbnails and titles that actually get clickswithout misleading your audienceTactical steps to navigate the YouTube algorithm and stay visible in a saturated marketPractical methods to build a true community and turn casual viewers into superfansThis isnt a book about chasing views. Its about building influence that lasts. Its for creators who want to lead with purpose, scale with strategy, and transform their message into something unforgettable.Scroll Up and Grab Your Copy Today!

Master ChatGPT PromptsIn a world increasingly shaped by artificial intelligence, the ability to communicate effectively with AI is no longer a luxuryits a core skill. Master ChatGPT Prompts is your essential guide to unlocking the full power of AI through strategic, thoughtful, and results-driven prompt engineering. Whether youre a complete beginner or already using ChatGPT daily, this book will elevate your capabilities and help you harness the models true potential.By understanding how language shapes machine responses, youll learn to guide ChatGPT with precision, generate more meaningful results, and achieve faster, smarter outcomes across both personal and professional tasks. From creating content to solving complex problems, this book offers practical insight, deep exploration, and real-world use cases that will transform how you work with AI.Inside This Book, Youll Discover:How prompt structure impacts accuracy, creativity, and relevance in responsesThe thinking patterns of ChatGPT and how to align your input with its outputFoundational templates and beginner-level strategies for clear promptingAdvanced engineering techniques to generate high-value responses across use casesCreative storytelling applications and ways to collaborate with ChatGPT as a writerHow to use prompts for productivity, learning, summarization, and decision-makingTroubleshooting methods to fix prompt failures and avoid common mistakesFrom business automation to technical use cases, from ethical considerations to future possibilities, Master ChatGPT Prompts is more than just a manualits your blueprint for thriving in the AI-driven era. This book doesnt just teach you how to use ChatGPTit shows you how to think with it.Scroll Up and Grab Your Copy Today!

In a world where fear, doubt, and self-criticism can keep us from moving forward, this book is your invitation to embrace the beauty of being a work in progress. Through insightful reflections and empowering perspectives, it shows you how to release the pressure of perfection and replace it with consistent growth, self-compassion, and pride in who you are becoming.Each chapter takes you deeper into the art of evolvinglearning to celebrate small victories, adapt to lifes challenges, and nurture resilience along the way. Youll discover how to let go of unrealistic expectations, navigate setbacks with grace, and stand confident in your journey, knowing that growth is not a straight path but a rewarding one.This is more than a guide; its a companion for anyone ready to move past self-doubt, embrace authenticity, and find joy in the process of becoming. Whether you are striving toward personal goals, reinventing yourself, or simply learning to live with more intention, these pages will remind you that your story is still being writtenand that is exactly where your power lies.

Talk to Anybody, AnywhereIn a world driven by connection, the ability to start and sustain meaningful conversations isnt just a social skillits a life advantage. Whether you find yourself struggling to break the ice, freeze in front of new people, or wish you could leave a stronger impression, this book offers a practical path forward. Its your guide to turning awkward silences into natural exchanges and transforming fleeting chats into memorable interactions.This is not about mastering small talk for the sake of filling space. Its about learning how to connectgenuinely, confidently, and anywhere. With real-world examples and deeply relatable insights, each chapter will show you how to bring presence, ease, and authenticity into every conversation, no matter the setting or who youre speaking with.You dont need to be extroverted, witty, or flawless. You just need to learn how to listen with impact, speak with purpose, and recognize the unspoken dynamics at play. With these tools, youll discover how to be the person others feel drawn tohow to connect effortlessly, from crowded events to quiet one-on-ones.Inside This Book, Youll Discover:How to speak first without fear or self-doubtThe keys to making a lasting and positive first impressionWays to keep conversations flowing naturally, anywhereHow to decode body language and social cues in real timeWhat makes certain people instantly likeableand how you can be one of themTechniques for asking powerful questions that spark connectionSecrets for navigating silence, authority figures, and cultural differences with easeWhether youre looking to improve relationships, expand your social circle, or simply communicate more comfortably in daily life, this book gives you the confidence and tools to succeedwithout changing who you are.Scroll Up and Grab Your Copy Today!

Morning Routine for Successful PeopleWhat if the way you start your morning could transform everythingfrom your productivity and focus to your mindset and overall quality of life? Morning Routine for Successful People reveals how the most effective individuals across industries build their days with intention, structure, and claritystarting from the moment they wake up.This book is your guide to designing a routine that doesnt just look good on paper but actually works for you. Whether youre a busy entrepreneur, a parent managing chaos, a student craving stability, or a creative seeking flow, youll find practical insights tailored to your lifestyle.With powerful examples and grounded strategies, this book breaks through the myths of rigid perfection and introduces an approach to mornings thats flexible, intentional, and deeply personal. Its not about waking up at 5 AM just because someone else does. Its about waking up with purposeand using your first hour to shape the next twenty-three.Inside This Book, Youll Discover:Why mornings matter more than you thinkand the science behind their impactHow high achievers craft routines that align with their values and fuel their successNighttime habits that silently determine the quality of your morningsPowerful mental strategies to overcome resistance and rise with energyThe most important things successful people never skip in their first hourCreative, realistic routines designed for parents, entrepreneurs, and professionalsWhat to do when your routine isnt workingand how to make it stick for goodThis book isnt about doing more. Its about doing what mattersconsistently, intentionally, and in a way that aligns with your season of life. Mornings dont need to be perfect to be powerful.Scroll Up and Grab Your Copy Today!

Este texto tem como objetivo delinear e exemplificar uma metodologia para avaliar e selecionar projetos de investimentos de impacto social e ambiental. Existem diversos métodos para selecionar e analisar o desempenho de projetos de investimento social e ambiental. O metodo que esta em evidencia, e tambem mais utilizado e o do Retorno Social no Investimento (Social Return on Investment - SROI), do qual derivam o Indice de Valor Presente (IVP) e o Indice Beneficio Custo (IBC). Quando os recursos so provenientes de doaçes ou publicos a fundo perdido, o metodo predominante e o IBC. Sendo os recursos provenientes de uma parceria do setor publico e privado, e melhor utilizar os dois indices IVP e IBC, sendo os dois indices positivos os projetos so viaveis. Quando o total dos recursos so provenientes de investidores privados, o metodo principal e o IVP.

Weve all wondered how to achieve financial freedom as quickly as possible. The secret is as simple as identifying the greatest investor in history and doing exactly what he did. You are about to become a rational investorsomeone who buys from pessimists and sells to optimists. Someone who can estimate what a business is worth and use market psychology to their advantage. Consider this book a concise summary of Warren Buffetts investment method.The only intelligent way to invest is Value Investing. Figuring out what something is worth and buying it for less. Its all about value.Warren E. Buffett