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Victoria's Secret : What Really Led to the Brand's Fall and Rebirth

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TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED (EBOOK)

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-max editorial-9781779749406
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COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS (EBOOK)

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-max editorial-9781779749260
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JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDY

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-max editorial-9781779749451
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AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE (EBOOK)

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-max editorial-9781779749482
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BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR (EBOOK)

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-max editorial-9781779749420
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CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS (EBOOK)

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-max editorial-9781779749277
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MCDONALD'S: THE SCIENCE SECRET BEHIND THE ADDICTIVE TASTE OF SEL PRODUCTS (EBOOK)

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-max editorial-9781779749468
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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION (EBOOK)

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-max editorial-9781779749390
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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S (EBOOK)

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-max editorial-9781779749376
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Disney: The secret to building an emotional empire that conquers generations.

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-max editorial-9781779749383
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GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS (EBOOK)

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CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER (EBOOK)

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-max editorial-9781779749369
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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

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LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS (EBOOK)

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-max editorial-9781779749291
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IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY (EBOOK)

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-max editorial-9781779749499
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APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND (EBOOK)

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-max editorial-9781779749338
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INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING (EBOOK)

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-max editorial-9781779749253
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L'ORÉAL: HOW THE BRAND USES SCIENCE AND PSYCHOLOGY TO DOMINATE THE GLOBAL BEAUTY MARKET (EBOOK)

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-max editorial-9781779749345
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MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE (EBOOK)

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