📗 Libro en inglés A HISTORY OF BRANDS

Discover the fascinating evolution of branding with Richard Shear s A History of Brands In this comprehensive yet concise guide Shear traces the origins and growth of some of the world s most recognizable brands Through a Western cultural lens he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale In A History of Brands you ll explore Brand Origins Learn about the early days of branding from ancient symbols of ownership to the birth of modern trademarks Iconic Brands Discover the stories behind some of the most successful and influential brands in history including their breakthroughs challenges and reinventions Cultural Impact Understand how brands reflect and shape cultural values influencing everything from consumer behavior to global trends Technological Shifts Examine how advancements in technology from mass production to digital marketing have transformed the branding landscape The Future of Brands Gain insights into emerging trends and the future of branding in a rapidly changing world A History of Brands is more than just a history book it s an illuminating look at the forces that have shaped modern commerce and consumer culture R