📗 Libro en inglés DIGITAL MARKETING

Digital Marketing A Practical Approach provides a step by step and comprehensive guide to implementing the key aspects of digital marketing Building on the previous editions this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing As well as topic based exercises the text also includes practical case study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives Key updates to the new edition include The role of the digital influencer Direct to Consumer DTC and omni channel retailing Individuals privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google s development of the zero click Online ad fraud Updated online resources available via the author s own site This essential text equips advanced undergraduate postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations Comprehensiv