📗 Libro en inglés FUSION STRATEGY

Two world renowned experts on innovation and digital strategy explore how real time data and AI will radically transform physical products and the companies that make them Tech giants like Facebook Amazon and Google can collect real time data from billions of users For companies that design and manufacture physical products that type of fluid data rich information used to be a pipe dream Now with the rise of cheap and powerful sensors supercomputing and artificial intelligence things are changing fast In Fusion Strategy world renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first of its kind playbook that will help industrial companies combine what they do best create physical products with what digitals do best use algorithms and AI to parse expansive interconnected datasets to make strategic connections that would otherwise be impossible The laws of competitive advantage are changing rewarding those who have the most robust data driven insights rather than the most valuable assets To compete in the new digital age companies need to use real time data to turbocharge their products strategies and customer relationships Those that don t risk falling on the wrong side of the next great digital divid