📗 Libro en inglés FUTURE LUXE

In Future Luxe What s Ahead for the Business of Luxury Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade The expansion of Chinese consumption and the boost in women s spending power around the world will fuel continued growth in the industry but even more importantly fundamental changes are on the horizon The younger generation is entering the luxury market bringing new values and demands that will redefine the very meaning of luxury The sector should expand in the realms of travel health leisure even cannabis For brands to resonate with these younger consumers they will have to develop substance beyond a high quality product or a desirable logo Greenwashing won t cut it brands will need to take seriously issues like diversity sustainability and ethical production To ensure his portrait of the industry has the depth and nuance of real world experience Rambourg interviews several CEOs from the largest groups and brands including Kering Cartier Puma and Moncler in addition to drawing on his own observations from over two decades in luxury Future Luxe is engaging wise and deeply informed a vital read for those new to the industry as well as veterans planning for continued success