📗 Libro en inglés INTRODUCTION TO BUSINESS ADMINISTRATION

The objective of this book is to introduce the principles of Business Administration in a format adapted to learning andteaching within the European Higher Education Area. In order to do this, it compiles and integrates the fundamental contents ofthis basic social science subject into eight chapters, each focussing on different basic aspects of firms.The book is not intended merely as a means of acquiring basic theoretical knowledge, but purposely aims to enhanceresponsible, critical learning. The contents have been developed with both the Spanish and international business worlds in mind.There are numerous illustrations of business decisions and events with short questions to foster discussion and debate forgroup work, the classroom, seminars, group tutorials or as partof any form of group learning. There are also short case studies of firms and individual and group activities to back up anddevelop the subjects covered, encouraging individual reflection, self-criticism, reasoning on the basis of the material learned andactive participation in the classroom. The chapters are complemented with self-assessment exercises and suggestedfurther reading, amongst other resources, designed to take readers beyond the confines of the actual contents.This book can, therefore, be of great use to undergraduates, teaching staf...