📗 Libro en inglés STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS AND CASES, GLOBAL EDITION

JAY B. BARNEY

PEARSON- 9781292258041

Empresa Administración y dirección empresarial

Sinopsis de STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS AND CASES, GLOBAL EDITION

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Ficha técnica


Editorial: Pearson

ISBN: 9781292258041

Idioma: Inglés

Encuadernación: Tapa blanda

Fecha de lanzamiento: 03/08/2018

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