📗 Libro en inglés STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS GLOBAL EDITION

JAY B. BARNEY

PEARSON- 9781292266954

Empresa Administración y dirección empresarial

Sinopsis de STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS GLOBAL EDITION

Authors provide students with a different technique to learning strategic management skills, excluding models or frameworks that have proven to be theoretically unsound or empirically not substantiated. Topics that are now covered more completely in non-strategic management texts are no longer included. Author discussions on strategic management models that provide important insights and have emerged over the years. Help students develop critical-thinking skills Chapter Six summarises the latest theoretical and empirical work on the value of strategic flexibility. It describes the settings under which flexibility will create value, and how that value can be estimated. Chapter Seven explores the economic -- and ethical -- implications of explicit and tacit collusion. Even if a particular firm chooses to not engage in collusion, it must still understand this strategy and its economic consequences, because some of its competitors may choose this strategy. The fundamental concepts include a five forces framework, value chain analysis, generic strategies, and corporate strategy. VRIO framework is used throughout the text to help students understand Strategic Management concepts. A discussion on corporate competitive advantage in the product market, is included along with a student’s competitive advantage in the labour market.

Ficha técnica


Editorial: Pearson

ISBN: 9781292266954

Idioma: Inglés

Encuadernación: Tapa blanda

Fecha de lanzamiento: 19/02/2019

Especificaciones del producto



Opiniones sobre STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS GLOBAL EDITION


¡Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en 20€*!

Los libros más vendidos esta semana