📗 Libro en inglés STRATEGIC MANAGEMENT CONCEPTS (10TH ED.)

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers apractitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evidentthroughout the book which also contains 46 Experiential Exercises.