FRED R. DAVIS

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers apractitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evidentthroughout the book which also contains 46 Experiential Exercises.

El objetivo de esta edición fue crear el texto sobre negocios más actual y mejor escrito en el mercado. Se trata de un libro emocionante y valioso tanto para los estudiantes como para los profesores. Los casos de esta nueva edicion representan la compilacion mas actualizada incluida en un texto sobre administracion de negocios.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.