📗 Libro en inglés SUSTAINABLE MARKETING AND CUSTOMER VALUE

Anticipating that marketing will experience a strategic change in the new normal post COVID 19 this book sets out to capture interesting insights from researchers and practitioners through in depth research on the myriad aspects of industrial transformation It discusses the facets in which markets can be reached sustainably delivering value to people planet and create prosperity Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing consumption and sustainability It addresses dominant areas of research of sustainability from the marketing perspective the origin of interest in sustainability as well as the practice of deprioritising sustainability ideas in pursuit of short term business goals Research scholars and business students will find this book of primary relevance but it is also written for marketing academics and professionals especially those in large corporations