📗 Libro en inglés THE BUSINESS OF LESS

The Business of Less rewrites the book on business and the environment For the last thirty years corporate sustainability was synonymous with the pursuit of eco efficiency and win win opportunities The notion of eco efficiency gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never ending economic growth The win win paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers It is abundantly clear that the state of the natural environment has further degraded instead of improved This book introduces a new paradigm designed to finally reconcile business and the environment It is called net green which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco efficiency of their products The book also introduces and explains the four pollution prevention principles again different less and labor not materials Together net green and the four pollution prevention principles provide a road map for businesses and for every household to a world in which human prosperity and a healthy environment are no longer at odds The Business of Less is full