leer_primeras_paginas Leer primeras páginas

VAQUEROS MÍTICOS

Antropología comparada de los charros en España y en México

HECTOR MEDINA MIRANDA

GEDISA - 9788417835576

Antropología Antropología social y cultural

Sinopsis de VAQUEROS MÍTICOS

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.

Ficha técnica


Editorial: Gedisa

ISBN: 9788417835576

Idioma: Castellano

Número de páginas: 268
Tiempo de lectura:
6h 21m

Encuadernación: Tapa dura

Fecha de lanzamiento: 01/01/2020

Año de edición: 2020

Plaza de edición: Es
Número: 302676
Peso: 1135.0 gr

Especificaciones del producto



Opiniones sobre VAQUEROS MÍTICOS


¡Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en 20€*!

Los libros más vendidos esta semana