Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

From the once-popular yet unfairly neglected Victorian writer Charlotte Riddell comes a pair of novels which cleverly upholster the familiar furniture of the `haunted house' story. In `An Uninhabited House', the hauntings are seen through the perspective of the solicitors who hold the deed of the property. Here we find a shrewd comedic skewering of this host of scriveners and clerks, and a realist approach to the consequences of a `haunted house' - how does one let such a property? Slowly the safer world of commerce and law gives way as the encounter with the supernatural entity becomes more and more unavoidable... In `Fairy Water', Riddell again subverts the expectations of the reader, suggesting a complex moral character for her haunting spirit. Her writing style is succinct and witty, rendering the story a spirited and approachable read despite its age.

Un ejército de mantis religiosas gigantes contra los humanos. Una historia divertida, intensa y valiente. Un terremoto narrativo que combina géneros de forma sensacional. Dos amigos. Una chica. Y