JAMES A. O BRIEN

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. OBrien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

La séptima edición de Sistemas de información gerencial amplía el legado de O'Brien, al presentar los sistemas de información desde una perspectiva administrativa, apoyado por casos y ejemplos pr

Of the three books by James O'Brien, this text has the strongest focus on managers (versus end users) of IT/IS with an introduction to the systems approach to problem solving and IS development. This edition features two new chapters on the Internet and electronic commerce and intranets.