JEFF FERGUSON

La iniciativa .NET Framework de Microsoft supone el cambio más importante en la metodología del desarrollo de software para un sistema operativo de Microsoft desde la introducción de Windows. Este entorno esta construido usando una arquitectura que permite a los lenguajes de software trabajar juntos, compartiendo recursos y codigo, para proporcionar a los programadores las herramientas necesarias para construir la siguiente generacion de aplicaciones de escritorio y de Internet. Visual Studio .NET de Microsoft incluye un lenguaje completamente nuevo llamado C#.La biblia de C# le mostrara como escribir codigo usando este novisimo lenguaje. Todos los terminos de lenguaje tales como declaraciones, variables, bucles de control y clases, son tratados con detalle. Ademas, le enseñara a usar C# para programar tareas con las que los programadores suelen enfrentarse en el mundo real. La ultima parte del libro explica como usar C# para desarrollar paginas Web, acceder a bases de datos, trabajar con objetos COM y COM+ heredados, desarrollar aplicaciones de escritorio para Windows, trabajar con varios conceptos de .NET Framework y mucho mas.El principal objetivo de este libro es el desarrollo .NET usando C# como el lenguaje de implementacion, y el compilador de linea de comandos C# de .NET Framework como la principal herramienta de desarrollo. Este libro fue escrito teniendo en mente tanto a los programadores novatos como a los expertos.El CD-ROM adjunto contiene, todos los ejemplos elaborados a lo largo de los capitulos del libro, asi como la aplicacion Microsoft .NET Framework.

For more than three decades, Jeff Ferguson has worked at the front lines of digital marketing and search engine optimization, watching the field rise from obscure beginnings into one of the most influential forces in modern business. Killing SEO collects both new and previously published essays that examine this evolution in detail, challenging the myths, misconceptions, and outright scams that have followed SEO since the early days of the internet. Drawing from his experience with major global brands such as Hilton, Sony, Kimberly-Clark, and Experian, Napster, as well as countless startups and agencies, Ferguson provides an insiders view of how search marketing really works, and why so many still get it wrong.Within these pages, he delivers an unflinching look at the tactics and strategies that defined the past thirty yearsfrom keyword stuffing and link farms to content mills, analytics-driven campaigns, and todays AI-powered search results. Along the way, Ferguson explains why the real foundations of sustainable SEO have always been rooted in content, website architecture, and authority through inbound links, not vanity metrics or gimmicks. He explores the ongoing debates around Googles algorithms, exposes the persistence of myths like Domain Authority as a ranking factor, and addresses todays questions about AI-generated content, zero-click searches, and the future of search marketing.Killing SEO is not just a history lesson but a practical guide, weaving together sharp analysis, candid stories from decades of client work, and reflections on how the industry has grown upsometimes for the better, sometimes not. With a foreword by Danny Goodwin of Search Engine Land and an afterword by digital marketing educator Matt Bailey, the book places Fergusons essays within the broader story of search engine trades, marketing innovation, and internet culture.Whether you are a marketing professional, a business owner looking to understand the truth behind SEO strategies, or simply curious about how search engines came to shape our daily lives, this book offers a rare mix of storytelling, education, and unapologetic honesty. With humor, perspective, and thirty years of hard-won experience, Jeff Ferguson makes one thing clear: SEO is not dead, but the way we think about itand the way we practice itneeds to change.