JOACHIM SCHOLTYSECK

On the 100th birthday of the visionary entrepreneur REINHARD MOHN (1921-2009) is regarded as one of the most important German entrepreneurs of the 20th century. Returning home from World War II, he took over his parents publishing company in 1947 and in the decades that followed, beginning with the founding of the Bertelsmann Lesering in 1950, set the course for Bertelsmanns development into an international media group with a corporate culture based on social partnership. The economic success of Bertelsmann AG, which Mohn managed from the East Westphalian provinces, was accompanied by a high reputation as one of the most attractive and progressive employers in the Federal Republic. In 1977, Mohn established the Bertelsmann Stiftung, which is dedicated to promoting a democratic civil society and is today considered the most important of Germanys foundations.

In the 1920s, Adolf Rosenberger was one of Germanys best known racing car drivers. He was also co-founder and managing director of a design firm that had recently been launched by Ferdinand Porsche, and it was his job to ensure financing for the design firm a firm that provided important impetus during this time for technical innovation and racing car construction. When the firm fell into difficulties during the global business crisis, he ended up stepping away from his management role in the company, but remained active as partner and "foreign representative". The Jewish Rosenberger was however unable to escape the increasing persecution by the Nazis: in 1935 he lost his shares in the company and landed for a time in a concentration camp. After emigrating in 1938 he would go on over the following decades to develop a precarious new existence in the USA. Compensation and restitution proceedings that he initiated against the company would end up severing any remaining ties with the now internationally renowned sports car manufacturer. This book, drawing on documents that have remained unpublished until now, frames and analyses the exceptional and moving biography of Adolf Rosenberger.

La biografía de Mark Reinhard Mohn, fundador de Bertelsmann, en su centenario. Reinhard Mohn (1921-2009) está considerado como uno de los empresarios europeos de medios de comunicación más importantes del siglo XX. Tras la Segunda Guerra Mundial, se hizo cargo del grupo editorial Bertelsmann y en las decadas siguientes marco el rumbo para que la compañia se convirtiera en un grupo internacional de medios de comunicacion. Desde la fundacion del Circulo de Lectores de Bertelsmann en 1950 y su expansion internacional, hasta la compra de RTL o del grupo estadounidense Random House, su trayectoria esta marcada por una cultura empresarial muy exitosa basada en la colaboracion social. Mas alla de su exito economico, Bertelsmann tiene una extraordinaria reputacion como uno de los empleadores mas atractivos e inclusivos del mundo. En 1977 se creo la Fundacion Bertelsmann, dedicada a promover las sociedades civiles y los valores democraticos y que en la actualidad es una de las fundaciones europeas mas importantes. En esta biografia ricamente ilustrada, el historiador Joachim Scholtyseck muestra al visionario Reinhard Mohn bajo una nueva luz en el contexto de la historia cultural, mediatica y corporativa europea del siglo XX.

Labiografía de Mark ReinhardMohn,fundador de Bertelsmann,ensucentenario.Reinhard Mohn (1921-2009) está considerado como uno de los empresarios europeos de medios de comunicación más importantes del siglo XX.Tras la Segunda Guerra Mundial, se hizo cargo del grupo editorial Bertelsmann y en las decadas siguientes marco el rumbo para que la compañia se convirtiera en un grupo internacional de medios de comunicacion. Desde la fundacion del Circulo de Lectores de Bertelsmann en 1950 y su expansion internacional, hasta la compra de RTL o del grupo estadounidense Random House, su trayectoria esta marcada por una cultura empresarial muy exitosa basada en la colaboracion social. Mas alla de su exito economico, Bertelsmann tiene una extraordinaria reputacion como uno de los empleadores mas atractivos e inclusivos del mundo.En 1977 se creo la Fundacion Bertelsmann, dedicada a promover las sociedades civiles y los valores democraticos y que en la actualidad es una de las fundaciones europeas mas importantes.En esta biografia ricamente ilustrada, el historiador Joachim Scholtyseck muestra al visionario Reinhard Mohn bajo una nueva luz en el contexto de la historia cultural, mediatica y corporativa europea del siglo XX.