JOAN MAGRETTA

A book about management, described by guru Peter Drucker as a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course for the most experienced executive. Both a beginners guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading business editor Joan Magretta distils the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organisations and how that logic is embodied in practice by management. Newcomers will find the basics demystified. More experienced managers will recognise a store of useful wisdom and a framework for improving their own performance. In general, the book defines a common standard of managerial literacy that will help all of us to lead more effectively.

La mayoría de los directivos y empresarios de hoy en día se sienten inseguros cuando se cuestionan sobre los principios fundamentales de la gestión de una organización. Este libro da una respuesta global a esta inquietud, evitando formulas unicas o soluciones puntuales. ¿ Que es el management? Es un completo mapa, sencillo pero no simplista, de los principios y puntos clave para la direccion y administracion de todo tipo de organizaciones y empresas.