Profusamente ilustrado, este libro nos introduce en las mitologia de los vikingos presentando sus leyendas más importantes mediante un lenguaje claro y entretenido. Las numerosas imágenes de testimonios arqueológicos y paisajes, así como punturas e ilustraciones, dan nueva vida al mundo de estos temidos navegantes nórdicos.
Un libro que contiene pensamiento radical y crítico sobre el mundo empresarial. Si realmente quiere entender y conectar con el consumidor de mañana, léa este libro hoy David Patton, Vicepresidente europeo de marketing de Sony PlayStation. Una contribucion muy esperada en la practica del marketing..., el lector saldra gratamente recompensado con la lectura de este esplendido libro Profesor Gerald Zaltman, Harvard Business School. Necesitamos reconsiderar la marca desde el punto de vista conceptual, alejandonos de la imagen. Este libro trata este tema desde un angulo totalmente actual Hermann Hauser, emprendedor y cofundador de Amadeus Capital. Haciendo hincapie en la nueva revolucion del marketing, este libro pionero extrae informacion de los ultimos hallazgos en teoria empresarial, neurociencia cognitiva e investigacion social para ofrecer una nueva direccion y un sistema coherente para el marketing. En vez de centrarse en el enfoque tradicional (basado en la imagen), Grant sostiene que las empresas deberian dirigir ahora sus esfuerzos hacia la creacion de un significado y un aprendizaje compartido gracias a los medios de comunicacion interactivos y modernos. Esta deberia ser la base del marketing. Para todo aquel que este relacionado directa o indirectamente con el marketing, esta obra es de lectura obligada.
Far, far in the future, many billions of years after humankind and all other forms of life have gone, when the Universe itself is beginning to fall towards its death, only the Stardragons are left to move across the infinite tracts of space. With breath of nuclear fire and broad wings to harvest the energies of starlight, these creatures are on an epic journey. They know the Universe is dying. They know, too, that once on one particular planet, there lived another dragon race who, before their own extinction, constructed a great edifice holding the key to life. It is to this structure, called Dragonhenge, that the Stardragons are now slowly returning...
Millions of years before the emergence of humankind, the great dragon civilization dominated this world. It left few traces behind save legends and one mighty structure: Dragonhenge. The dragons were profound storytellers, and collected here are tales from their oral mythology. Hugo Award winners pool their talents in Dragonhenge, an illustrated collection of eight tales and a Proem that celebrate the ancient dragon civilization.
Richly imagined, these Perceptualistics are woven from the very stuff of fantasy. This, Jaels first book, includes the very finest Perceptualistics and other paintings including the famous The Dream Lives, inspired by the tragic Challenger crash as well as by the artists love of Arthur C. Clarkes classic novel Childhoods End.
As one of the most strikingly original lyricists going, its entirely unsurprising that John Grant has a life-long interest in language and languagesfrom the academic solace he found in his school days upon discovering his talent for German, through to his love of Russian and the Icelandic language of his current home, Grant has found succour, relief and stimulation in words and how they work. In this fascinating interview with the writer Will Burns, John Grants passion for language provides the foundations for hilarious and heartbreaking digressions on his own life, on politics, on history, on music and much moreJohn Grant On Language functions as a compelling and unique portrait of an artist in, and through, words.
«Siempre estaba feliz de hacer el trabajo sucio de sus jefes políticos. Era un tipo sin ningún escrúpulo. Pero también nos dejó la base de la que podría ser la herramienta más importante del conocimi
