Jonathan Littman

There isnt a business that doesnt want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Una vuelta de tuerca al cl#sico libro de autoayuda profesional: en vez de domesticar al individuo y amoldarlo al entorno empresarial, este libro da consejos para crear espacios donde desarrollar nuestro talento y creatividad de una manera aceptable para la empresa. Uno de los problemas m#s comunes del mundo laboral es el clima impersonal que redunda en la falta de confianza entre empleadores y empleados; un entorno fr#o y encorsetado, plagado de r#gidas normas y jerarqu#as que impide que el trabajador explote su talento. Pero este statu quo solo es inamovible en apariencia: C#mo rebelarse en la empresa moderna sin perder el puesto de trabajo nos propone peque#as f#rmulas de rebeli#n que, a largo plazo, van a repercutir en beneficio de ambas partes y que nos ayudar#n a crear un entorno laboral m#s humano, eficiente y creativo.