JONATHAN STORY

China is rapidly becoming the world's next economic giant: by some estimates, the Chinese economy could overtake the US by 2030. Is this truly likely? Or will internal political and cultural obstacles lead the Chinese market economy to fail, causing massive losses for unwary investors? In China: The Race to Market, a leading expert in assessing investment risks in China offers a comprehensive briefing on what to expectand what to watch out for. Jonathan Story covers all the forces shaping China's future, offering essential historical and economic context, and showing investors how to shape strategies that maximize opportunity and minimize risk. He addresses a wide range of issues, including: the impact of China's entry into the World Trade Organization; the state-market relationship; the outlook for internal reform and transparency; brand-new rules permitting majority foreign ownership; Sino-American relations, and much more. He also drills down to key industriesincluding telecommunications, finance, and the automotive industryshowing how these industries are evolving from the viewpoint of Western companies, Chinese competitors, and government authorities alike. From start to finish, China: The Race to Market offers intelligent solutions for Western business people seeking long-term success in China's complex and fast-changing environment.

Este libro discute las directrices y posibles salidas para el desarrollo de China y configura un marco para el entendimiento y la forma de hacer negocios con la nueva China emergente. Tratando tanto los temas politicos y economicos de China desde diferentes niveles (internacional, nacional y localmente) y ahondando en la historia cuando es necesario, este libro le ofrece un juicio completo sobre donde China ya esta en cabeza y que significa eso para la gente de negocios. Ademas se investiga en los sectores clave de la industria, tales como telecomunicaciones, finanzas y automoviles, desde el punto de vista de las corporaciones occidentales.