Jorge Mongay

Esta obra va dirigida a un grupo avanzado y analítico de directivos de marketing o estudiantes de nivel superior universitario en ciencias empresariales o en dirección de empresas, que posean conocimientos básicos sobre dirección estratégica.La publicación persigue un claro objetivo: el mostrar una metodología clara y de «paso a paso» de análisis estratégico, el cual, posteriormente, nos conducirá a diagnósticos y toma de decisiones sobre los productos y mercados en los que la empresa deberá operar en el futuro.Dada la necesidad de aplicación de los conceptos a la realidad, se ha incrementado la presencia numérica y gráfica en la métrica de la dirección estratégica. Numerosas corporaciones internacionales de distintos sectores están aplicando hoy en día esta metodología con el fin de minimizar riesgos y mejorar resultados.

Todays globalization is changing the gravity center of Business on a worlwide basis. The classic triangle New YorkLondonParis has been substituted by new strategic axis located in emerging nations. Asian countries are changing the dimensions of international trade and investments from a Global perspective. Locations like the Strait of Malacca in Malaysia or APEC will become extremely strategic in trade and commerce for the next 20 years and the most relevant demographic growth will be located in Asian nations. Asia is moving quickly and it does it in the right direction. Governments are facilitating investment processes to local and foreign companies. Not only China and India must be taken into consideration, other new Challengers are increasing very rapidly (Vietnam, Thailand or Malaysia), which, despite some internal problems like lack of democratic maturity and transparency, show very admirable values in Business activities. Social order, respect, family orientation or hard work are some of these assets. This book offers an in-depth analysis of ten Asian nations (China, Cambodia, Vietnam, Japan, Laos, South Korea, Singapore, Thailand, India and Hong Kong) in order to help western managers and investors to do Business efficiently in this dynamic economic region.