JOSE MIGUEL CONTRERAS

La finalidad de esta obra es dotar al profesional de la televisión de las herramientas necesarias para conocer cómo ajustar la oferta de contenidos y servicios a la demanda de los públicos, no sólo para atraer el maximo de publico posible, sino para mantenerlo y conseguir su fidelidad.

Había una vez un diplodocus chiquitín. Era tan chiquitín que aún no había salido del huevo. Hasta que hizo un agujerito para mirar qué había fuera. El diplodocus chiquitín sacó la cabeza y el mundo le parecio muy bonito. Pero entonces noto que todo el suelo temblabaOnce upon a time there lived a teeny tiny diplodocus. He was so tinny tiny that he hadn''t even hatched yet. Until one day he made a little hole in the shell to have a peek at the outside world. The teeny tiny diplodocus poked out his head, and the world seemed very lovely indeed. But all of a sudden the earth beneath him started to shake.... ''El diplodocus chiquitin'' is a story about dinosaurs to make childrenwake up early and get up happywith short and easy sentences for elementary readers. Based on a story that the author told his son when he didn''t feel like getting up in the mornings. That is why at the end of the book there are funusers instructionswhere parents are explained how to wake up children using some scenes from the tale.