MARIA PISCOPO

Maria PiscopoPiscopo, a creative services consultant, shows graphic designers and illustrators how to achieve commercial success and build a crisis-safe client base. She walks readers through the process of setting up a marketing system, covering sales strategy, portfolio presentations, and marketing techniques, and gives tips on time and stress management, Web site marketing, and breaking into new markets. Interviews with real-life clients shed light on what they look for in their interactions with creative professionals. Checklists, a sample marketing plan, and b&w portfolio and marketing examples are included.