MARY J. CRONIN

La obra permite analizar el impacto de internet en los elementos que inciden en el valor empresarial y en la obtención de ventaja competitiva. La autora plantea un modelo radicalmente nuevo de organización empresarial al que llama sistema de valor digital, que se basa en redes dinámicas y externas de relaciones.

MAKE MOBILE APPLICATIONS THAT WORK Just what you need to get mobile messaging going on virtually any platform, in virtually any language, this guide provides a thorough tutorial in the SIM (Subscriber Identity Module) programming environment, today''s most-used mobile applications technology. Smart card expert Scott Guthery teams with information management specialist Mary Cronin to show seasoned developers how to: * Design, build, and integrate SMS messaging into your applications environment * Create code that harnesses the power of the SIM * Use the micro-browsers and micro-Web servers in 3G phones * Construct leading-edge mobile commerce applications on today''s networks * Send and receive SMS messages from your server or your laptop * Enable interfaces and other needed components * Create secure wireless applications for corporate networks and VPNs This book is for you if-- * You''re building applications for GSM or 3G networks * You know that today''s 2 billion SMS messages per month are not enough * You wish you had sample code for reality-based applications * You want to add mobile extensions to your software products and corporate network * You manufacture smart cards or create smart card applications * You seek reliable answers on 3G programming interfaces and toolkits * You want guidance on SIM application design, integration, or management for any platform * You prefer to avoid others'' mistakes Other books offer application overviews. Mobile Application Development Using SMS and the SIM Toolkit gets you writing code.