MATT WOOLMAN

A comprehensive survey of typography for opening credits of television programmes and films, promotional films, television commercials, television idents, computer-generated animation, videos, student typographic projects, computer screen savers, CD-ROMs, interactive promotional material and the Internet. The authors explore every facet of creativity, from single designers to corporate design firms, from art-work to Web pages. Internationally-recognized studios are shown alongside radical and experimental student work.

Tipografía en movimiento reúne trabajos de despachos internacionales innovadores: desde estudios unipersonales de carácter muy experimental a grupos de investigación de ámbito internacional que tienen una enorme capacidad para procesar datos. En este libro se analizan con detalle mas de ochenta trabajos, ordenados en cinco capitulos que tratan algunos de los continuos retos a los que se enfrentan los diseñadores de hoy en dia. Identificar analiza el papel de la tipografia cinetica en la creacion de imagenes corporativas en diferentes medios, como las marcas de cadenas de television, los titulos de programas y las cortinillas de transicion. La transmision de informacion sobre un producto, un servicio o un acontecimiento mediante un mensaje tipografico se presenta en el capitulo Informar, que incluye anuncios de interes publico y publicitarios.

A comprehensive survey of typography for opening credits of television programmes and films, promotional films, television commercials, television idents, computer-generated animation, videos, student typographic projects, computer screen savers, CD-ROMs, interactive promotional material and the Internet. The authors explore every facet of creativity, from single designers to corporate design firms, from art-work to Web pages. Internationally-recognized studios are shown alongside radical and experimental student work.

For any organization, home office or major media corporation, information design is one of the most important elements of success, and yet, even in an increasingly media-savvy age, it remains one of the most overlooked areas of graphics. With examples drawn from top information designers around the world, this book sets out to make a vital part of design available to everyone living and working in the digital age.