MICHAEL EVAMY

El logotipo es uno de los recursos más poderosos que tienen las organizaciones y empresas para atraer la atención de un público global que vive apresurado. Aunque suele ser una pequeña parte de un diseño de identidad corporativa mas amplio, el logo es el punto de enfoque de cualquier sistema de identidad y la clave de su aceptacion. Logo es una guia de facil acceso al mundo del diseño de identidades. El libro esta dividido en tres secciones que analizan, respectivamente, logotipos fundamentalmente tipograficos; emblemas figurativos y abstractos; y familias dinamicas de logos. Cada seccion incluye una breve introduccion para facilitar la descodificacion del lenguaje visual de las marcas y captar las nuevas tendencias. ¿Que se esconde detras de la popularidad de los cuadrados y circulos solidos y de los logos manuscritos? ¿Que significa en cada sector industrial una montaña, una estrella o unas franjas verticales?Este libro recoge el trabajo de grandes maestros como Paul Rand, Saul Bass y Anton Stankowski, de estudios de renombre en el mundo del diseño y de nuevos talentos que empiezan a despuntar, Sagmeister Inc., North Design, Studio Apeloig y Segura Inc., entre ellos. Incluye logotipos clasicos como los de Deutsche Bank, WWF, Lufthansa, Starbucks, Time Warner, UBS y Kelloggs, y nuevos, como los de la Tate, el RAC y ConEdison.

Logotype mini is the definitive modern collection of logotypes monograms and other text based corporate marks Creative Boom this is the kind of publication that makes you think about what a logo can really be Cent Magazine you re bound to find something worth finding in LogoType Computer Arts Featuring more than 1 300 international typographic identities by around 250 design studios this is an indispensable handbook for every design studio providing a valuable resource to draw on in branding and corporate identity projects Logotype is truly international and features the world s outstanding identity designers Examples are drawn not just from Western Europe and North America but also Australia South Africa the Far East Israel Iran South America and Eastern Europe Contributing design firms include giants such as Pentagram Vignelli Associates Chermayeff & Geismar Wolff Olins Landor Total Identity and Ken Miki & Associates as well as dozens of highly creative emerging studios a resource for designers and design students alike Design Week a great resource if you re a professional or looking to rebrand Advantage Photoshop Logotype mini is an important and essential companion volume to Logo The Reference Guide to Symbols and Logotypes

A logo should be distinctive memorable and clear To be great it should do those things better than the rest Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition The book contains a vast visual collection of over 1 600 symbols and logotypes including 300 brand new logos All the logos are grouped into visual categories such as crosses stars crowns animals and people and are shown in black and white to further emphasise the visual form The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers This compelling compendium takes the reader on a journey showing how each form has evolved through history All logos are active and include household names like Disney Apple and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design This is a complete taxonomical guide to the history development and style of identity design The must have book for any graphic designer student or type fanatic in a fully rev