Paul Polman

El ex Presidente mundial de Unilever, que aumentó la rentabilidad de sus accionistas en un 300%, al mismo tiempo que la compañía ocupó la posición número 1 del mundo en materia de sostenibilidad durante once años consecutivos, revela por primera vez como hacerlo. En colaboracion con Andrew Winston, una de las voces mas inspiracionales del mundo en temas de sostenibilidad empresarial, Paul Polman, muestra a los lideres empresariales como enfrentarse a los mayores y mas urgentes desafios de la humanidad -el cambio climatico y la desigualdad- y construir, de este modo, un negocio prospero. En este manual honesto y directo, Polman y Winston revelan los secretos del exito de Unilever y abren el telon de algunas de las cupulas empresariales mas poderosas del mundo. Net Positive sostiene con audacia que las empresas del futuro se beneficiaran solucionando los problemas del mundo, no creandolos. Juntos, los autores desmontan los mitos empresariales mas extendidos: desde la idea de que la unica funcion de las empresas es maximizar los beneficios, hasta la ingenua esperanza de que la responsabilidad social corporativa salvara a nuestra especie del desastre. Su vision es que estos enfoques estan destinados al fracaso. En cambio, muestran a los lideres empresariales como hacer que sus compañias actuen con valentia y tengan un impacto positivo neto, es decir, que prosperen devolviendo al mundo mas de lo que reciben. Las empresas Net Positive dan rienda suelta a la innovacion, crean confianza, atraen al mejor talento, emocionan a los clientes y se aseguran un exito duradero. Todo ello contribuyendo a crear sociedades mas fuertes e inclusivas y un planeta mas sano. Sanen al mundo primero -argumentan- y como resultado satisfaceran a sus inversores. ¿Es este beneficio para la empresa y la humanidad demasiado bueno para ser verdad? No lo creas. Los directores generales mas inteligentes del mundo ya estan llevando a sus organizaciones por el camino del Net Positive y se estan beneficiando de ello. ¿Crees que puedes permitirte quedarte atras?

The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challengesclimate change and inequalityand build a thriving business as a result.In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naive hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and youll satisfy your investors as a result.With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholdersand your children and grandchildren will thank you for it.Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?

The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challengesclimate change and inequalityand build a thriving business as a result.In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naive hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and youll satisfy your investors as a result.With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholdersand your children and grandchildren will thank you for it.