Rita Carter

* ¿Puede reconocer una mentira? Comprender el comportamiento de las personas ayuda a mejorar nuestras capacidades comunicativas y a juzgar mejor la motivación de los demás.* La creciente velocidad de la comunicacion hace que sea mas importante que nunca entender los sutiles comportamientos que subyacen a las interacciones diarias.* Rita Carter analiza los signos que revelan los sentimientos e intenciones de las personas y explica como influyen en las relaciones, en las multitudes e incluso en el comportamiento de la sociedad. Aprenda a usar las herramientas de influencia de los lideres y reconozca los patrones fundamentales de comportamiento que dan forma a nuestro modo de actuar y comunicarnos.CONSTRUIR + LLEGAR A SER es una inspiradora coleccion de libros que intenta hacerle pensar de manera diferente y que refleja la forma en que los consumidores descargan cada vez mas informacion en pequeño formato, desde infografias hasta podcasts. Los libros abordan temas de actualidad, que van desde la tecnologia y la politica hasta la filosofia y la sociologia, con una perspectiva unica que ayudara a los lectores a comprender un mundo cambiante. Los temas se eligen por su relevancia, desde la forma en que los automoviles sin conductor impactaran en la vida cotidiana hasta la interpretacion de lo que la forma de un ros...

This award winning science book uses the latest findings from neuroscience research and brain imaging technology to take you on a journey into the human brain CGI artworks and brain MRI scans reveal the brain s anatomy in unprecedented detail Step by step sequences unravel and simplify the complex processes of brain function such as how nerves transmit signals how memories are laid down and recalled and how we register emotions The book answers fundamental and compelling questions about the brain what does it means to be conscious what happens when we re asleep and are the brains of men and women different Written by award winning author Rita Carter this is an accessible and authoritative reference book to a fascinating part of the human body Thanks to improvements in scanning technology our understanding of the brain is changing fast Now in its third edition the Brain Book provides an up to date guide to one of science s most exciting frontiers With its coverage of over 50 brain related diseases and disorders from strokes to brain tumours and schizophrenia it is also an essential manual for students and healthcare professionals

This new edition of the award-winning The Brain Book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain.Artworks and scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify complex processes, such as how nerves transmit signals and how a memory is laid down and recalled. The book answers fundamental and compelling questions about the brain and cognitive neuroscience, such as what it means to be conscious and what happens in the brain when we use language to communicate. It also explains the brains resilience and neuroplasticity the ability to constantly adapt and reorganize neural connections to learn new skills or to cope with traumatic brain injuries.Written by award-winning author Rita Carter, this is an accessible reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its fourth edition, The Brain Book draws on the latest information to provide a fascinating guide to one of science's most exciting frontiers.

La autora sostiene que la imagen que casi todas las personas tienen de sí mismas como un ser único es una ilusión , ya que estamos conformados por varias personalidades que se mantienen unidas gracias a recuerdos comunes. Una guía práctica para identificar los diferentes caracteres que conviven en nuestro interior y hacer que funcionen en armonía, de modo de aprovechar todo su potencial, en un mudo que cada vez demanda más de nosotros.

This is an illustrated guide to the structure, functions and disorders of the human brain. The human brain is the body part that makes each of us what we are - unique individuals. Here the latest findings in neuroscience and state-of-the-art imagery combine to provide an incomparable insight into the brain's form and function. Through unique computer-generated 3D images and stunning graphics, you'll explore the brain in unprecedented detail. From its function as the hub of the nervous system to schizophrenia, discover how the brain works and why it malfunctions. Gain insight into such esoteric aspects as behaviour, language and communication and discover the nature of genius. Incisive, clear and authoritative, this is an essential human brain manual for students and healthcare professionals, and is also a comprehensive reference book for the family.

Modern brain scans reveal our thoughts, memories, and moods, as clearly as an X-ray reveals our bones. A person's brain will light up on a scan as it registers a joke. This book examines how these findings can be used as a basis to explain aspects of human culture and behaviour.

Escrita en un lenguaje claro y ameno, esta guía ilustrada pone al alcance del lector los resultados de las investigaciones más recientes realizadas sobre el funcionamiento de la mente. La autora explica a traves de imagenes que registran la actividad funcional del cerebro, como este trabaja y su conexion con la mente. Muestra ademas las diferencias entre los cerebros del hombre y la mujer y las que se observan en las personas con trastornos como dislexia, autismo...