Tom Kelley

The author of the bestselling the art of innovation reveals the strategies ideo, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. the role of the devils advocate is nearly universal in business today. it allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. nothing is more potent in stifling innovation. over the years, ideo has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. among these approaches are the anthropologistthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. filled with engaging stories of how kraft, procter and gamble, safeway and the mayo clinic have incorporated ideos thinking to transform the customer experience, the ten faces of innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. seguir leyendo criticasadvance praise for the ten faces of innovationessential reading for every single person in your organization--even the ceo should read it! each page contains a nugget thats worth the price of the entire book. wow. seth godin, author ofpurple cowa concensus is emerging that innovation must become most every firms job one. hurdle one, however, is a doozer: establishing a culture of innovation. ideo thought leader tom kelley offers a thoroughly original and thoroughly tested approach to creating that culture of innovation. rigorously applying his ten faces will get the innovation ball rolling ... fast. bravo! tom peterscritical acclaim for tom kelleys previous national bestseller the art of innovationtom kelley has unlocked the magic box of innovation for corporate america. bruce nussbaum, businessweekin light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book the art of innovation. yet kelley makes a good case.... practical, clearly written, and highly detailed. usa todayon nearly every page, the story of some upstart invention is recounted in patter thats as good as a skilled magicians. almost like visiting an ideo workshop in person.wired contraportadaweve all been there. the pivotal meeting where you push forward a new idea or proposal youre passionate about. a fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. and then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: let me just play devils advocate for a minute . . .whats truly astonishing is how much punch is packed into that simple nine-word phrase. in fact, the devils advocate may be the biggest innovation killer in america today . . . why should you care? and why do we at ideo believe this problem is so important? because innovation is the lifeblood of all organizations . . . today, companies are viewed less for their current offerings than for their ability to change and adapt and dream up something new. whether you sell consumer electronics or financial services, the frequency with which you must innovate and replenish your offerings is rapidly increasing. the ten faces of innovation is a book about innovation with a human face. its about the individuals a...

A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later you might be the "hurdler", who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

There isnt a business that doesnt want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

La innovación es el alma de toda empresa, el combustible que mantiene en marcha una organización en un mercado muy complicado. Sin embargo, por su propia naturaleza resulta muy difícil planificarla, cuantificarla y darla a conocer a traves de la formacion. En Las diez caras de la innovacion, Tom Kelley, director general y hermano del fundador de IDEO, explica como hacerlo.Kelley revela las estrategias que aplica su empresa mundialmente famosa, IDEO, para impulsar el pensamiento original y derrotar a los pesimistas que reprimen la creatividad. Identifica diez roles clave desarrollados que cualquiera puede adoptar con el fin de innovar en diferentes situaciones. Todos los roles -el antropologo, el saltador de vallas, el arquitecto de experiencias y el interpolinizador, por citar solo algunos- se ilustran con ejemplos reales que le ayudaran a transformar su modo de trabajar. El resultado es una brillante guia para fomentar la creatividad y desterrar al abogado del diablo.