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This comprehensive textbook introduces students to all the core principles of marketing practice using an employability focused approach Essentials of Marketing is underpinned by six pillars which flow through each chapter marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success The book demystifies theory by placing it in contexts which are recognisable to a diverse readership using real life case studies and examples designed to engage today s technologically savvy and internationally oriented students The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant marketing manager and marketing director within regional markets applying the knowledge that they have learned in each chapter into modern realistic contexts which simulate a marketing career Key features to aid learning and comprehension include case studies chapter objectives and summaries key learning points and key questions With a uniquely accessible and applied approach Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing marketing management and principles of marketing modules Digital

This edited collection explores how the value of training and skills invested in internationally educated health professionals is transferred and transformed and in some cases tarnished at all stages of the international migration process

A new approach to dynamic allocation and pricing that blends dynamic paradigms from the operations research and management science literature with classical mechanism design methods.Dynamic allocation and pricing problems occur in numerous frameworks, including the pricing of seasonal goods in retail, the allocation of a fixed inventory in a given period of time, and the assignment of personnel to incoming tasks. Although most of these problems deal with issues treated in the mechanism design literature, the modern revenue management (RM) literature focuses instead on analyzing properties of restricted classes of allocation and pricing schemes. In this book, Alex Gershkov and Benny Moldovanu propose an approach to optimal allocations and prices based on the theory of mechanism design, adapted to dynamic settings.

Experts from the natural and social sciences examine the coexistence of productive and exploitative behavior strategies observable in many species at many levels.In the natural world, some agents (investors) employ strategies that provide resources, services, or information, while others (exploiters) gain advantages through these efforts. This behavior coexists and can be observed in many species and at many levels. For example, bacteria depend on the existence of biofilms to synthesize constituent proteins; cancerous cells employ angiogenesis to feed a tumor; and parents forgo vaccinating their children yet benefit from herd immunity. Two independent research traditions have developed to analyze this behavior--one couched in evolutionary theory championed by behavioral ecologists, the other in social science concepts advocated by economists. In this book experts from economics, evolutionary biology, behavioral ecology, public health, and anthropology look for commonalities in understanding and approach.

Some companies are great for customers not only do they care but they change whole markets to work better for the customers they serve Think of Amazon easyJet and Sky They make things easier and improve what really matters obvious surely They have also enjoyed huge business success growing and making plenty of money The Customer Copernicus answers the question that follows if it s obvious and attractive why is it so rare And then it answers a second question because Tesco O2 and Wells Fargo were like this once Why having mastered it would you ever stop Because all three did and two ended up in court The Customer Copernicus explains how to become and how to stay customer led Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture

This book offers an insightful exploration into the cutting edge of technological progress focusing on how virtual reality VR and artificial intelligence AI are reshaping the way we learn and coach It navigates through the exciting domain of AI Generative AI Blockchain and the Metaverse highlighting the benefits of immersive learning environments while also tackling the challenges they pose The core insights you ll gain include a deep understanding of technological innovation s importance an exploration of the latest trends and applications a thoughtful engagement with AI s philosophical and critical discussions and strategies for enhancing skills and productivity It presents an overview of concepts such as Generative AI the engaging world of Chat GPT the visionary Metaverse as seen in Ready Player One the newest VR technology from Oculus and Apple s Vision Pro the intriguing idea of metahumans and the broad impacts of general AI This book serves as an essential resource for leaders HR professionals educators and anyone eager to navigate the complexities of tech enhanced learning It seeks not just to inform but to inspire innovative approaches to developing skills and talents in the digital age Embark on a journey to the forefront of edu

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management including business level and corporate level strategy leadership decision making and strategy implementation Designed to guide students to master the core concepts and learn how to apply these basics through case studies students will be better equipped to approach and resolve even the most complex problems within the field This second edition has been fully revised throughout to incorporate an international perspective including examples and case studies from across borders that reflect the current state of the field This text is core reading for undergraduate postgraduate and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments This book will also be accompanied by online resources for the use of instructors including PowerPoint slides

India is the largest provider of generic drugs globally The Indian pharmaceutical sector supplies over 50 of the global demand for various vaccines and as a result holds an important position in the global pharmaceutical sector This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets The book introduces the fast paced and multi faceted discipline of pharmaceutical marketing management through an in depth discussion on the genesis and evolution of its marketing concept Combining theory and practice it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it Richly supported by case studies the book brings together fresh perspectives and approaches equally useful for students and professionals This book will be of interest to academicians advanced students and practitioners of pharmaceutical marketing and pharmaceutical management It will also be beneficial to those interested in business strategy decision making and international marketing

This book provides practical insights tools and frameworks to help readers produce tactically and strategically appropriate marketing plans Showing how to embed sustainability in these plans students will be shown how to implement changes while being encouraged to reflect on why they are needed The text reflects on contemporary themes that impact on sustainable marketing planning including consumer behaviour entrepreneurialism internal marketing services international marketing event management and digital marketing The second edition has been fully updated with a greater focus on the issues surrounding sustainability including the environmental challenges facing businesses sustainable accreditation and integrating the UN SDGs It provides background on the value discourses that underpin sustainability incorporates new examples and case studies from broader regions around the world and introduces TBL based loyalty Full of tools and frameworks to improve comprehension including chapter by chapter learning outcomes summaries exercises applied activities and mini case studies it bridges the gap between theory and practice effectively and accessibly Presenting contemporary themes and challenges at the cutting edge of business research and practice thi

Understanding how to build and manage a sustainability business plan has become a business imperative as investors demand regulators require and stakeholders increasingly expect companies to report their financial economic sustainability performance ESP and non financial environmental social and governance ESG sustainability information This book provides both the rationale for and key practical steps in how to approach business sustainability factors of planning performance risk reporting and assurance This comprehensive book covers all the areas that a business would need to embed articulate and execute a strategy of profit with purpose in promoting shared value creation for all stakeholders It addresses drivers sources and international guidelines GRI IIRC SASB FASB PCAOB IAASB ISSB for prioritising business sustainability factors and establishing the link between ESG performance and financial performance It presents key performance indicators KPIs of ESP and ESG dimensions of sustainability performance It also provides templates for performance risk and disclosure presenting cases and examples of why to disclose ESG performance what to disclose and where and how to disclose ESG performance information For businesses wanting a d

A forensic entertaining polemic from the author of The Pope s Children Ireland is deeply in debt beholden to the IMF the EU and the bond markets Its economy is frozen and years of austerity are ahead It didn t have to be this way and it doesn t have to be this way In The Good Room David McWilliams who spotted the dangers of the Irish property bubble and imbalances within the eurozone at a time when other commentators were cheerleading the boom explains the bizarre economics behind Ireland s current predicament and illuminates a different path for the country He illustrates the consequences of debt and austerity for ordinary Irish people and explains why austerity can t work And he shows that history offers numerous useful models for Irish recovery provided we open our eyes to them Economics is about people like you The Pope s Children was the book that connected the dots between economics and daily life in Ireland during the boom years The Good Room does the same for the Ireland of the bust and is in its call for a completely different approach an even more urgent and necessary work McWilliams has a great knack for bringing a complex economics story to life He is also funny In economics that s a rare and persuasive combination

Pioneers in Marketing A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years An introductory chapter describes the role of biography in the study of marketing thought and introduces the eight subjects in this collection Subsequent chapters describe the lives of Edward David Jones Simon Litman Henry Charles Taylor Percival White George Burton Hotchkiss Theodore N Beckman David D Monieson and William R Davidson focusing on their intellectual and professional contributions to the marketing discipline The biographies are based on rare archival materials some personal interviews and analysis of the subjects major works The final chapter draws lessons from the collection for marketing students and teachers Several important discoveries are reported that suggest opportunities for further research These stories will inform and inspire students of marketing

The UN Sustainable Development Goals an increasing interest in Environmental Social and Governance factors the climate crisis stakeholder pressure the lessons of corporate scandals and the COVID 19 pandemic have triggered a massive change in how companies approach finance and accounting practices From being a nice to have to becoming a must have Responsible Finance and Accounting positions itself as a key pillar in tomorrow s better world for business society and planet In this book leading researchers and practitioners in the field of corporate social responsibility from the schools and corporate partners of the Council on Business & Society give you key insights into green finance and social and environmental reporting national international and corporate stakes in green taxonomy and carbon tax and triple capital accounting It also details how to model effective and low cost social impact reporting ethics in finance and accounting and strategies for microfinance and finance related social innovation Each insight is accompanied by key takeaways food for thought and micro case study sections This accessible book will be a valuable resource for scholars instructors and upper level students across finance and accounting as well as corporat

This book provides a disciplined systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications IMC programme Throughout attention is paid to balancing theory with practical application how to successfully implement theory for effective communication Step by step knowledge and understanding builds through the book starting by laying a foundation to provide context looking at the role of IMC in building brands and strengthening companies The book then considers what goes into developing and executing effective messages and how to ensure that they are consistent and consistently delivered regardless of media A detailed practical overview of the strategic planning process is provided illustrated by numerous examples and cases along with desktop tools and worksheets for developing and implementing an IMC plan The 4th edition of this classic textbook has been fully updated throughout and includes Updated and expanded coverage of digital media including issues relating to privacy and media strategy New sections on setting campaign budgets brand architecture target audience action objectives social marketing communication and such practices as gamification and experiential marketing Extend

The UN Sustainable Development Goals an increasing interest in Environmental Social and Governance factors the climate crisis stakeholder pressure the lessons of corporate scandals and the COVID 19 pandemic have triggered a massive change in how companies approach finance and accounting practices From being a nice to have to becoming a must have Responsible Finance and Accounting positions itself as a key pillar in tomorrow s better world for business society and planet In this book leading researchers and practitioners in the field of corporate social responsibility from the schools and corporate partners of the Council on Business & Society give you key insights into green finance and social and environmental reporting national international and corporate stakes in green taxonomy and carbon tax and triple capital accounting It also details how to model effective and low cost social impact reporting ethics in finance and accounting and strategies for microfinance and finance related social innovation Each insight is accompanied by key takeaways food for thought and micro case study sections This accessible book will be a valuable resource for scholars instructors and upper level students across finance and accounting as well as corporat

Charities play an increasingly important role in our society Whether caring for the vulnerable campaigning for change or enabling access to the arts they are organisations on a mission underpinned by social purpose However charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes Charities need to transform and in some cases modernise for sustained increasing demand from their service users they need to engage with a wider range of stakeholders meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors This book brings together leading scholars to think about what is needed to future proof the non profit sector in areas such as partnerships collaborations branding communications income generations and fundraising stakeholder involvement and meeting the future needs of service users This edited collection builds upon the research in the Editors first book Charity Marketing Contemporary Issues Research and Practice to challenge students researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof no

This book introduces and analyses recent trends and studies of sustainable logistics systems using AI based meta heuristics approaches including AI based meta heuristics applied to supply chain network models integrated multi criteria decision making approaches for green supply chain management uncertain supply chain models etc It emphasizes both theory and practice providing methodological and theoretical basis as well as case references for sustainable logistics systems using AI based meta heuristics Most of multi national enterprises today face the challenge of sustainable development for their logistics systems trying to meet or exceed customer expectations Sustainable development attracts both researchers and industrial practitioners who are focused on the design and implementation of logistics system AI based meta heuristics approaches has emerged as a capable method for quickly providing optimal or near optimal solutions for the problems that exact optimization cannot solve Recent advances in various AI based meta heuristics approaches can resolve various and complex logistics and supply chain problem types This book mainly encompasses the most popular and frequently employed AI based meta heuristics approaches such as genetic algorithm variable neigh

What does AI mean for your business Read this book to find out Hal Varian Chief Economist Google Artificial intelligence does the seemingly impossible magically bringing machines to life driving cars trading stocks and teaching children But facing the sea change that AI will bring can be paralyzing How should companies set strategies governments design policies and people plan their lives for a world so different from what we know In the face of such uncertainty many analysts either cower in fear or predict an impossibly sunny future But in Prediction Machines three eminent economists recast the rise of AI as a drop in the cost of prediction With this single masterful stroke they lift the curtain on the AI is magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs managers policy makers investors and entrepreneurs When AI is framed as cheap prediction its extraordinary potential becomes clear Prediction is at the heart of making decisions under uncertainty Our businesses and personal lives are riddled with such decisions Prediction tools increase productivity operating machines handling documents communicating with customers Uncertainty constrains strategy Better pred

This book focuses on the patient experience as a leadership strategy It explores the relationships between coordinated care expert leadership provider patient communications and the patient experience When clinical and nonclinical staff collaborate effectively healthcare teams can improve patient outcomes prevent medical errors improve efficiency and increase patient satisfaction Surprisingly however healthcare leaders tend to prioritize specific metrics to improve hospital performance and patient satisfaction even though patient experience and provider patient communications are intertwined Determining the most effective strategy for achieving higher levels of service quality and patient satisfaction can prove elusive for providers Consider the evidence a survey in 2012 of more than 17 000 healthcare leaders in North America for example found that leaders perceptions did not always match the data and many hospital leaders overestimated the performance of their hospitals Over 75 of the hospital leaders reported quality of care was something their hospital did well while their patients on average rated them lower on perceived service quality Ten years later in 2022 only a few providers integrated best practices to achieve high patient satisf

The MisLeadership of this book s title is a description of the phenomenon the authors have uncovered through their analysis of the validity or otherwise of current leadership styles and achievements in the light of the challenges leaders face and particularly of the urgent global issues with which business leaders are now confronted John Rayment and Jonathan Smith examine existing approaches to leadership with a focus on their shortcomings categorized according to the four main types of misLeadership the authors have identified Missing Misguided Misinformed and Machiavellian leadership Each of these forms of misleadership has a corollary in one of the four elements of the kind of holistic leadership that the authors advocate the capacity for effective decision making the adoption of a global perspective the move to a new business paradigm to replace the current economic and social one and commitment to a contemporary mission From Rayment and Smith s passionately argued but well reasoned perspective leaders the led and those responsible for leadership development will gain an insight into the prevalence and causes of misleadership and into ways in which it can be identified and overcome A range of examples and case studies is provided to enabl