Libros de Estudios y ensayos, página 46 de 337

Exceptionally interesting Alain de Botton Fascinating You ll never again view your own world in quite the same way A delight to read Ian Stewart A book that will transform how you understand human behaviour Thomas Erikson Can physics change your life It already has In The Art of Physics Zahaan Bharmal explains eight ideas from physics that have transformed his view of everyday life and will do the same for you Far from being abstract he argues physics can help us answer very human questions questions like Why are some relationships unstable while others last a lifetime Why does inequality persist And why do we all make so many irrational decisions Drawing on quantum mechanics thermodynamics chaos and complexity theory materials science and more The Art of Physics reveals the hidden surprising and sometimes beautiful ways in which physics can help us to make sense of an unpredictable world Ultimately it shows how by embracing the paradoxes and uncertainty at the core of physics we can unlock a deeper understanding of ourselves and our universe A deeply personal and thoroughly entertaining tour of life the universe and everything

Anticipating that marketing will experience a strategic change in the new normal post COVID 19 this book sets out to capture interesting insights from researchers and practitioners through in depth research on the myriad aspects of industrial transformation It discusses the facets in which markets can be reached sustainably delivering value to people planet and create prosperity Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing consumption and sustainability It addresses dominant areas of research of sustainability from the marketing perspective the origin of interest in sustainability as well as the practice of deprioritising sustainability ideas in pursuit of short term business goals Research scholars and business students will find this book of primary relevance but it is also written for marketing academics and professionals especially those in large corporations

We are facing a new and urgent challenge when collaborating across organizations and with broader stakeholder groups how to overcome polarization It has never been harder to find a common vision when opinions are often considered as facts This book empowers changemakers and business leaders to understand how successful organizations in the 21st century require leaders to become fluent in collaborating outside of traditional business boundaries Such collaboration often involves working with parties that hold very different values opinions and priorities and working with them requires new skills Building on the book Five Superpowers for Co Creators Katrin Muff presents a number of real world examples that demonstrate how organizations have successfully managed to address these challenges Examples of such unlikely but successful cross sector collaboration include a project addressing plastic waste in Switzerland and two European city government projects that reached out beyond organizational boundaries The book features many stories of trial and error in overcoming the societal polarization gap From all these insights emerges clear guidance as to how leaders and organizations can transform to new outside in mindsets to overcome polarization and develop a P

How can responsible business work in the highly competitive areas of innovation Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice this book captures experiences and insights from key decision makers in business politics and academia to answer this question In addition to interviews with leading thinkers in the field Strategies for Responsible Innovation describes the experiences of eight EU projects and provides tools for Responsible Innovation in the business sector The examples in this book illustrate how to move from a vague societal aspiration to a business case for Responsible Innovation and provide a compelling argument for collaboration at the important intersection between government business and academia In this way Responsible Innovation transcends a singular market based approach to deliver value at many levels co creating in a truly inclusive manner The book sheds light on the strategic benefits of applying the concept of Responsible Innovation in practice and offers concrete tools for its implementation Aimed primarily at managers of innovation processes in organizations and consultants and facilitators working on Responsible Innovation and sustainability management

Rural Healthcare was the first textbook of rural medicine in the UK In this fully revised second edition it continues to fulfil the requirement for a resource dedicated to the particular needs of those living and practising in rural areas Offering an authoritative informative evidence based practical reference book it is required reading for undergraduate and postgraduate students of rural healthcare a foundation for rural healthcare curriculae and an inspirational read It is invaluable for both intending and established rural primary healthcare workers including general practitioners nurses midwives paramedics therapists managers and administrators

What do companies such as Northwestern Mutual Life Nokia and Zapier have in common They approach selling differently than any of their competitors Sales is not a transaction executed by the sales department it s a process that all employees support The result The sale value for each new customer is often double triple or even quadruple what their closest competitors achieve This book dives deeply into the exact formula for achieving similar if not even greater results Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue and engage your entire organization The reason for embracing this method extends beyond achieving explosive sales growth The author has coached thousands of sales professionals over the years and one challenge they face stands out more than any other It s that selling is becoming increasingly difficult Why do you think there are over one million sales related vacancies in the United States at this very moment according to the US Bureau of Labor Statistics Prospects are more challenging to reach than ever work from home schedules anti spam legislation and policies that restrict visitors are making it increasingly difficult for your sales tea

Transcurridos más de sesenta años desde la aplicación provisional del Acuerdo General sobre Aranceles Aduaneros y Comercio (GATT-47) y más de veinticinco desde la creación de la Organización Mundial

How can responsible business work in the highly competitive areas of innovation Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice this book captures experiences and insights from key decision makers in business politics and academia to answer this question In addition to interviews with leading thinkers in the field Strategies for Responsible Innovation describes the experiences of eight EU projects and provides tools for Responsible Innovation in the business sector The examples in this book illustrate how to move from a vague societal aspiration to a business case for Responsible Innovation and provide a compelling argument for collaboration at the important intersection between government business and academia In this way Responsible Innovation transcends a singular market based approach to deliver value at many levels co creating in a truly inclusive manner The book sheds light on the strategic benefits of applying the concept of Responsible Innovation in practice and offers concrete tools for its implementation Aimed primarily at managers of innovation processes in organizations and consultants and facilitators working on Responsible Innovation and sustainability management

Public health is the science and art of improving the health and well being of communities Public health interventions go beyond individual healthcare to focus on preventing diseases and injuries promoting healthy behaviors and addressing sociocultural economic and environmental factors that impact health While topics of public health such as maternal health child health and epidemiology of infectious and noncommunicable diseases require familiarity with clinical terms and concepts the author demystifies medical knowledge to make it accessible to a wider audience Challenges faced by low income countries as well as success stories from developed nations are included to make the book relevant for global readers With a focus on essentials and priority issues the author employs simple and straightforward language to present situational cases that shed light on global public health challenges and possible interventions To stimulate analytical thinking and encourage readers to approach the subject with scientific rigor concepts and facts are substantiated with their background rationale or application Readers should be able to relate learnings with their field experience While this book is primarily for public health practitioners including community h

Think Freakonomics meets The Undercover EconomistThe Inner Lives of Markets is a journey into the mysterious corners of everyday economics Who buys who sells why it matters when it works and wha

The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray if we let them TIM HARFORD Even if you don t consider yourself a numbers person you are a numbers person The time has come to put numbers in their place Not high up on a pedestal or out on the curb but right where they belong beside words It is not an overstatement to say that numbers dictate the way we live our lives They tell us how we re doing at school how much we weigh who might win an election and whether the economy is booming But numbers aren t as objective as they may seem behind every number is a story Yet politicians businesses and the media often forget this or use it for their own gain Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence The Number Bias counsels us to think more wisely A b

Understanding how to build and manage a sustainability business plan has become a business imperative as investors demand regulators require and stakeholders increasingly expect companies to report their financial economic sustainability performance ESP and non financial environmental social and governance ESG sustainability information This book provides both the rationale for and key practical steps in how to approach business sustainability factors of planning performance risk reporting and assurance This comprehensive book covers all the areas that a business would need to embed articulate and execute a strategy of profit with purpose in promoting shared value creation for all stakeholders It addresses drivers sources and international guidelines GRI IIRC SASB FASB PCAOB IAASB ISSB for prioritising business sustainability factors and establishing the link between ESG performance and financial performance It presents key performance indicators KPIs of ESP and ESG dimensions of sustainability performance It also provides templates for performance risk and disclosure presenting cases and examples of why to disclose ESG performance what to disclose and where and how to disclose ESG performance information For businesses wanting a d

Our planet has never been smaller Technological advancements have compressed time and space making the world more immediate and interconnected This Little World clearly sets out how social innovation practices can enable organizations and communities to create a more sustainable just and equitable future for our shared lives on Earth Today cloud based communication systems span the globe connecting people and markets in the blink of an eye Remote workers interact daily on high impact virtual teams Telehealth professionals provide medical care to the residents of secluded mountain villages But a shrinking planet is not without its challenges climate change food shortages pollution and war are persistent headwinds We need strategies and tools that promote stability and growth and we need technology that is more inclusive trusted and focused on community goals This Little World seeks to inspire those who aim to explore the rich and rewarding world of social innovation It is a practical guide to innovation opportunities that will enrich an organization s capacity for transformation and impact The book explores how social impact employees can create projects that are purpose driven scalable and successful With insights from leading social innovator

A clarion call for marketing to return to its roots and integrate sustainability principles this book illustrates how the marketing function can drive organizations delighting customers and impacting positively on society and the environment Accused of manipulation and more marketing is one of the most misused functions and misunderstood professions The rise of green marketing could have been an opportunity for the profession to exhibit its potential to transform business but instead there has been a turn to greenwashing with false claims of environmental friendliness Now businesses must evolve rebalancing social and environmental priorities with economic ones and it is time for a new era Positive Impact Marketing Drawing on almost 30 years of experience in global marketing management and strategy with private public and nonprofit organizations this book introduces a framework organized around four key principles Connect 4 Impact and shows how these principles must govern marketing to achieve the desired net positive impact It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guid

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management including business level and corporate level strategy leadership decision making and strategy implementation Designed to guide students to master the core concepts and learn how to apply these basics through case studies students will be better equipped to approach and resolve even the most complex problems within the field This second edition has been fully revised throughout to incorporate an international perspective including examples and case studies from across borders that reflect the current state of the field This text is core reading for undergraduate postgraduate and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments This book will also be accompanied by online resources for the use of instructors including PowerPoint slides

A nation s economic success depends on the capacity of its companies and trading organizations to develop business relationships trade and do business in the international arena Doing business across borders subtly changes the processes and skills the successful manager needs Cultural social geographic and legal factors serve to complicate the picture The mantra for managers today is think global act local In this handbook the authors concentrate on the big developments that currently are happening at an international level They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive The Global Business Handbook is based on the structure of the very successful I SEG International School of Management s programme on international management It includes a global focus backed by the latest research on different aspects of international business carried out in different parts of the world

Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise This book is based on a new paradigm which can create the change organizations need It reveals how to understand analyze create and improve all forms of collaborations with one generic and powerful roadmap Demonstrated by many examples from organizations this book defines the architecture of collaborations The first and second chapters discuss the complexity that characterizes the world today and the changes related to the issue of collaboration which has become extremely central in our time Then the book describes the key barriers to cooperation also defined as our blind spots with a list of the ten most common traps and barriers Most of the time we do not correctly identify our failures and our responsibility for their formation and therefore we do not produce the appropriate responses to those failures The book then continues to deal mainly with the architecture of collaborations describing a structured and systematic model for the effective management of collaborations with complementary aspects Other chap

This book shows that sustainable development should be analysed and managed as an innovation journey in which social technological political and cultural dimensions become aligned The journey aspect captures the open and uncertain nature of sustainable developments and highlights the agency dimension with actors navigating negotiating groping and struggling their way forward and sometimes backward The book addresses the following research questions What are the key processes and micro dynamics of innovation journeys Which policy lessons can be drawn for managing sustainable innovation journeys To conceptualize the multi dimensional nature of innovation journeys the book draws on insights from industrial economics evolutionary economics sociology of technology political science and cultural studies The book develops several new conceptual frameworks that make different crossovers between these disciplines These frameworks are empirically tested with case studies on biofuels onshore wind power low energy housing photovoltaic solar cells biomass and fuel cells The empirical studies are also used to derive several robust lessons as to how policy makers can influence sustainable innovation journeys This book was published as a special issue of Techn

For too long business has focused on short term cost advantages through low cost country sourcing with little regard for the longer term implications of global sustainability Purchasing and Supply Chain Management Second Edition not only fully addresses the environmental social and economic challenges of how companies manage purchasing and supply chains but also delves deeper into emerging areas such as modern slavery digital technologies and circular supply chains In addition to explaining the basic principles and processes of both purchasing and supply chain management the book evaluates how to develop strategic and sustainable purchasing and supply chain management Our key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting This requires the development of new purchasing and supply chain models that involve circular supply structures supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain settings Aimed at students educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management This second edition incorporates new examples and case studies from industry throughout

Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from plastic in oceans through to diversity As a result people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more Try to fly like a superman and you will come down like a tin of soup Market economists have long told us that we re driven only by money and status but the inherent human truth that cuts across age culture and gender uncovers a stronger force we wish to be in charge of our own lives and our own happiness Through extensive growth and affinity research world renowned purpose pioneer Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century if you put people in control of the marketing mix from products to promotion they can grow and in turn grow your organisation This book explains the meteoric rise of a company like AirBnB how a 20 something Swede Maria de la Croix built a global coffee empire like Wheelys in just a few years and how a group of friends hanging out in a bar in Melbourne created one of the largest global non profits fighting for men s health Movember and how you can empower people to do the sa