Libros de Estudios y ensayos, página 48 de 335

El lector podrá encontrar en este libro las claves de la digitalización del sector fi nanciero, entendiendo cuándo y por qué empiezan a aparecer las Fintech, startups que desafi aron el contexto del sector fi nanciero y usaron la tecnologia como arma para

La ciudad es producto y centro de los flujos debidos a la globalización, un proceso que no solo ha generado nuevas formas de desarrollo urbano, sino que tambien ha cambiado los hábitos de vida de los ciudadanos y los modelos de negocio. Fruto de las investigaciones de especialistas del Mediterraneo europeo y America Latina, este libro analiza desde diversas perspectivas la ciudad y lo urbano en los tiempos de las crisis contemporaneas, centrando la atencion en las actividades ligadas al comercio y el consumo como principales funciones de la economia y de la vida cotidiana. Geografos, economistas, sociologos, urbanistas, estudiosos de las artes y de la comunicacion exponen sus conocimientos y experiencias para explicar el mundo que nos rodea y, a la vez, aportar soluciones que mejoren las politicas de gestion.

This work provides a concise insight into the defining impulses of late 20th and early 21st century corporate governance through a series of competing epoch making paradigmatic contests

Now in its 3rd edition Digital and Social Media Marketing provides a practice led approach to digital marketing This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence

This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution It calls for bottom up inclusive metrics customized data to meet investor needs and impact principles that put sustainability in context providing a how to guide to improve measurement and make sustainable business more impactful

Carlos Rodríguez Braun es un experto en pensamiento y liberalismo económico con reconocimiento internacional por sus publicaciones y conferencias.

There is a large gap in entrepreneurship research when it comes to human capital data analytics However organizational sciences have made significant advancements in this area

The complexity facing today s organizations calls for a rethinking of leadership The world is facing grand challenges for people and planet How do leaders create organizations where values are embedded at every level This book answers this question and provides a method for leaders to develop a values based organizational culture

The return of the best selling award winning economist extraordinaireWith the same powerful evidence and range of reference as his global bestseller Capital in the Twenty First Century and in columns of 700 words rather than 700 pages Chronicles sets out Thomas Piketty s analysis of the financial crisis what has happened since and where we should go from here Tackling a wider range of subjects than in Capital from productivity in Britain to Barack Obama it comprises the very best of his writing for Liberation from the past ten years Now translated into English for the first time it will further cement Piketty s reputation as the world s leading thinker today

The issue of sustainability in the fashion clothing and textiles sector is now coming into increased focus due to growing consumer business and policy pressures This book presents a comprehensive overview of the emerging opportunities and challenges faced by the sector and provides strategic solutions to accelerate sustainability

The Impact of Corporate Social Responsibility Corporate Activities the Environment and Society adds to the current debate on the societal level impacts of corporate social responsibility CSR

Tech For Good reveals how Fourth Industrial Revolution technologies can help solve the world s greatest challenges like climate change biodiversity loss inequality and poverty It shows how business can successfully apply advanced technologies in a purpose driven manner while unlocking new markets and seizing business opportunities

Gracias a Internet y a las plataformas colaborativas, existe la posibilidad de contratar una infinidad de bienes y servicios sin necesidad de acudir a los medios tradicionales. Podemos pensar, por ejemplo, en aquella familia que intercambia su vivienda durante las vacaciones, en aquel conductor que comparte su vehiculo con otros pasajeros que precisan ir al mismo destino, o incluso en aquella vecina que alquila su apartamento mientras no lo necesita. En muchos casos se trata de practicas milenarias, nada que no haya estado presente en la sociedad antes, pero que se han renovado gracias a las nuevas tecnologias, de manera que si tradicionalmente veniamos realizando este tipo de actividades con gente de nuestro entorno (familiares, amigos, vecinos, etc.), las plataformas colaborativas han dado un paso mas, haciendo posible la idea de ponernos en contacto con personas ajenas a nuestro ambito de convivencia y, en definitiva, transformando las formas tradicionales de entender las relaciones sociales. . El fenomeno de la economia colaborativa ha experimentado un crecimiento exponencial en los ultimos años, fruto de su gran acogimiento, lo cual ha traido consigo una serie de conflictos y dudas legales, debido fundamentalmente a su rapido crecimiento y a la falta de una regulacion es

An introductory and critical guide to how the economy works and what this means for us

Going under the hood of retail strategy this book provides in depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value thr

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy

From Silicon Valley to the streets of Beijing this is a book about a revolution in the making a story of human invention and a guide to the future

Value based pricing pricing a product or service according to its value to the customer rather than its cost is the most effective and profitable pricing strategy This innovative collection proposes a quantitative methodology to value pricing and road tests this methodology through a wide variety of real life industrial and B2B cases

This book aims to develop the theme of non financial reporting and the necessity of pursuing sustainable development with particular reference to Benefit Corporations and the B Corps

Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business